1 min read

VIDEO: Most Popular 60-Second Solutions of 2012

By TJ Shroat on Tue,Jan 01, 2013 @ 10:00 AM

Topics: Gamification Videos Facebook small business marketing Video SEO

VIDEO: Gamification vs. Discounts

By TJ Shroat on Tue,Aug 21, 2012 @ 10:00 AM


From Entrepreneur.com, here's a video from gamification expert Gabe Zichermann about how a business can reduce its reliance on discounts and coupons, and instead build customer loyalty by designing a "gamified experience" around the emotional value of their products and services.




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Topics: Social Gaming Gamification Discounts Coupons Video

VIDEO: Using Gamification to Engage with Customers

By Chandler Austin on Tue,Jun 05, 2012 @ 10:00 AM


In this video from Entrepreneur.com, gamification expert Gabe Zichermann talks about how retail businesses can benefit from adding gaming elements to their marketing efforts.



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Topics: Gamification FourSquare Location-based Marketing Local Business Marketing Retail Marketing Video
1 min read

INFOGRAPHIC: Website Gamification

By Chandler Austin on Tue,May 01, 2012 @ 10:00 AM


Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.



foursquare
SCVNGR
Bigdoor
Badgeville
Bunchball


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Topics: Gamification Website Design FourSquare Video Website Marketing

INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

By Chandler Austin on Mon,Apr 23, 2012 @ 10:00 AM


From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it.
  1. Use Analytics and Metrics
  2. ROI for Targeted Advertising
  3. Loyalty Programs
  4. Segmentation
  5. Invest in Mobile Tactics
  6. Build Relationships with Customers
  7. Localization
  8. Socialize Your Site
  9. Manage Your Reputation
  10. Gamification
Increasing Sales resized 600

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Topics: ROI Gamification Sales 2.0 Metrics Local Business Marketing Mobile Marketing

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