INFOGRAPHIC: The Growth of Online Advertising

By TJ Shroat on Wed,May 08, 2013 @ 10:00 AM

Topics: Traditional Media Online Ads Infographic Advertising

INFOGRAPHIC: Where to Spend for Online Advertising

By TJ Shroat on Mon,Oct 01, 2012 @ 10:00 AM

Topics: Online Ads Marketing Strategy Social Media Marketing Advertising
1 min read

Facebook Ads That Work

By Chandler Austin on Thu,Jul 19, 2012 @ 10:00 AM

The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords.

  1. High Relevance - an effective ad is one that is 100% relevant for the search query, from the ad to the landing page
  2. Compelling Call-to-Action - an ad should generate a sense of urgency in the user to click it now
  3. Value Proposition - value can be lower prices, free shipping, an easy return policy, or a time limit for a sale

These elements are also important for Facebook ads. The big challenge on Facebook is to grab the attention of the user. Google users are actively searching for something. Facebook users are just checking in on their social lives. So Facebook ads must also have an element of distraction.

Hubspot identified ten effective Facebook ads. Here are a few, and why they work.

West Elm
westelm resized 600
This ad was seen by a college student, so it was well targeted. Words like ".edu" and "college" call attention to it, and the value is clearly stated.

Bud Light
bud light resized 600
This ad showed up for a man in his 30s. Obvious overlapping interests for Bud Light and the NFL. "Exclusively" means that this ads was created for Facebook fans only. The image attracts users with the promise of a video.

samsung resized 600
The targeting isn't necessarily tight, but the value proposition is very clear. The image draws the eye with bright colors, the four phones featured and the $300.

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Topics: Online Ads Adwords Facebook Advertising


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