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1 min read

SEO vs. PPC: Which Should You Use?

By Jack Barry on Fri,Nov 08, 2019 @ 01:29 PM

Should online marketers invest in PPC (pay-per-click advertising) or SEO (search engine optimization)? Each has its place. Use PPC if you have an innovative product that people aren't searching for (because they don't yet know what it is), or if you're gearing up for a launch (SEO takes too much time). If you’re trying to flip a website, however, then SEO makes more sense because PPC benefits tend to fade over time without constant effort. You can also use these methods in tandem, e.g., buy Facebook Ads to build awareness (PPC), but then target keywords through SEO. In short, neither PPC nor SEO is superior. Either can be used depending on the circumstances.

Key Takeaways:

  • Search Engine Optimization can increase traffic by raising your websites rank in search engines.
  • Pay-per-click advertising allows the user to customize ads for particular demographics.
  • Pay-per-click advertising and search engine optimization can be used together for optimal affect.

"The challenging part about SEO is that you can’t pay to appear here. Search engines have algorithms that calculate the quality and relevance of your page and rank you accordingly."

Read more: https://ahrefs.com/blog/seo-vs-ppc/

3 min read

Small Business Marketing Tips: 5 Reasons You Need a Blog

By Jack Barry on Wed,Dec 27, 2017 @ 07:00 AM

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:

Topics: Blogging Inbound Marketing Business Blogging SEO B2C Marketing Small Business
3 min read

6 Tips for Writing a Clickable CTA

By Jack Barry on Wed,Dec 20, 2017 @ 07:00 AM

Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want. 

Topics: Social Media Optimization Blogging Inbound Marketing Social Media Marketing Call to Action Facebook marketing CTA
5 min read

Planning an Inbound Marketing Strategy

By Jack Barry on Wed,Dec 06, 2017 @ 07:00 AM

The Inbound Economy:

Topics: Inbound Selling Inbound Sales Inbound Marketing Blog Marketing Social Media Marketing Social Media B2B Internet Marketing Website Marketing Analytics Internet Marketing
3 min read

How to Improve Your Facebook Marketing Strategy

By Jack Barry on Wed,Nov 29, 2017 @ 07:00 AM

You know that you need social media accounts to help you connect more effectively with current customers, bring in new customers, and share information with interested parties. Even if you've had a Facebook profile for years, however, you might not be using your account as effectively as possible. If you want to make the most out of your Facebook marketing strategy, these tips can help. 

Topics: Digital Marketing Facebook Facebook marketing Digital Marketing Strategy
2 min read

CRM - What It Is and Why It's Important for Your Business

By Jack Barry on Thu,May 26, 2016 @ 08:03 AM

CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.

Topics: CRM
2 min read

Buyer Personas - What Are They, and Why Do They Matter?

By Jack Barry on Thu,May 26, 2016 @ 06:50 AM

If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. These are generalized representations of fictional customers, and where those customers may be in the buying process. For example, you may have buyers who are just starting to ask questions, buyers in the middle stages of the purchase process, and buyers who are ready to buy and have made their decision.

Topics: buyer personas SEO
2 min read

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

By Jack Barry on Tue,Feb 23, 2016 @ 11:00 AM

You’ve done your research, you’ve recognized the trend, and have chosen your moment strategically, you’ve decided now is the time to enlist an internet marketing vendor for your small business. As a small business, you need to make sure you use your money efficiently and effectively. So before scouring the internet for an internet marketing consultant Houston, check out this beginner’s guide to choosing an internet marketing vendor. It will lead you through the four major questions to start your selection process: what services do they provide? What is their pricing structure? What are the engagement and contract terms? How much experience does the vendor have? 

Topics: Digital Marketing small business marketing
2 min read

Small Business Marketing Strategies for 2016

By Jack Barry on Wed,Feb 17, 2016 @ 01:29 PM

Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line.  

Topics: small business marketing
3 min read

HubSpot Reveals New Tools to Accelerate Sales

By Jack Barry on Tue,Sep 16, 2014 @ 04:00 PM

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing.   As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”

Topics: CRM HubSpot
2 min read

The Importance of Setting Up Closed-Loop Reporting

By Jack Barry on Mon,Jun 30, 2014 @ 11:12 AM

 
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.

When a marketing software platform and CRM system are integrated, the two are able to share data from every lead, beginning with the original source of the lead and ending with the close. This enables you to develop reports showing close rates and new customers from leads generated through marketing. For this reason, many marketing software platforms are automatically integrated with popular CRM systems.
Topics: Smarketing Closed Loop Reporting
2 min read

How to Define Your Funnel Stages & MQLs

By Jack Barry on Thu,Jun 19, 2014 @ 02:35 PM

 
Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage.

How to Define Your Funnel Stages

One of the easiest ways to define funnel stages is to adopt a common terminology such as the following: 

 

  • Visits
  • Leads (or Information qualified leads)
  • Marketing qualified leads
  • Sales qualified leads
  • Opportunities 
  • Customers
Topics: Smarketing B2B Marketing
1 min read

Does your company's Web presence differentiate your company from the competition?

By Jack Barry on Wed,May 28, 2014 @ 10:41 AM

An interesting question and one that has significant impact on your company's ability to grow. The Web offers extensive opportunities to grow your business but it isn't magic, it is a tool. Like all tools you have to understand how it works and use it with skill to get the desired results. Most BtoB companies have a website and have made an effort to attract prospective customers to their site. This will undoubtedly bring traffic and new sales prospects but it is only part of the solution. When a prospective customer finds your company through search engines they generally are evaluating several companies and their solutions. They already have a perception of their problem and the criteria for solving it. In addition to the sales prospects generated by search engines your company needs sales prospects that are searching specifically for your company. When a prospective customer intentionally searches for your company they do so because they already have a positive disposition towards your company's expertise.

Topics: Business Blogging Blog Marketing
2 min read

Blogging for Business - It's Role In Attracting Target Buyers

By Jack Barry on Tue,May 27, 2014 @ 10:37 AM

When target customers are ready to buy, do they consider your company? This is a key question for any business.  A reasonable resolution to this question is critical for BtoB companies who serve a defined target market.  Most companies do not have a good handle on the answer because they don't know what they don't know. The first step in solving this quandary is to think customer and not your company. Let's start with several key facts we know about BtoB customers:

Topics: Blogging Blog

A Visual Reminder from Matt Cutts That Body Content Matters

By Jack Barry on Wed,May 07, 2014 @ 09:43 AM

Below is a short video from Matt Cutts at Google talking about the importance of body content.  Many SEOs, especially in the "old days"  put most of their emphasis on the "Head" of the document such as:

Topics: Google SEO
2 min read

3 Ways Google + Changes Search Marketing

By Jack Barry on Tue,May 06, 2014 @ 10:49 AM

The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. This is because your marketing efforts on Google + can directly influence your search ranking on Google. What does this mean? It means that having a Google + business page provides your company with a win-win situation! The following are 3 ways that the use of Google + changes search marketing on Google: 

  1. Posting to the public on Google + - Whenever you post anything on your Google+ page, whether its text, images, videos or links, Google will index them. This means that the content you have posted will appear higher on Google’s search engine ranking for individuals doing related searches that are Google + members. For non Google+ members, this content may not be ranked as highly. But this means that the more people connect with you via Google +, the more people will find your content via Google’s search engine.

  2. Sharing links – Google loves quality links. This means that when you share a link on Google +, whether it’s a link to your blog or a link to your website, you can help to increase its search ranking. This is because whenever you share a link, Google + users can add comments, share or +1 the link, which helps to add to the link’s authority – thereby helping to increase the link’s search ranking.

  3. Linking your Google + business page with your website – The more you link your website with your Google + business page, the higher it will rank on Google’s search results. You should install a Google + Badge on your website to ensure that both visitors and Google itself know that the Google + business page is yours, helping to provide your site with the level of authenticity many sites don’t have. You should also add your website to your Google + page profile in order to help tell Google where your website is. By linking one to the other and vice versa, you’ll improve your experience and ranking on Google itself. 

These are three ways that Google+ can change your search marketing. These are huge benefits, so be sure to set up a Google + business page for your company if you haven’t already.

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Topics: Social Media Marketing Social Media Google
2 min read

How to Incorporate a Google +1 Button on Your Website

By Jack Barry on Mon,May 05, 2014 @ 11:36 AM

If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. Not to mention that its run by Google, arguably the largest and most important search engine on the Internet, which means that properly using Google + could help you SEO strategy. One of the features that you should use if you use Google + for business is the Google +1 button.

Topics: Social Media Marketing Social Media Google
2 min read

What is Google + and Why it Matters

By Jack Barry on Fri,May 02, 2014 @ 10:31 AM

Google + is often considered Google’s answer to the social media giant, Facebook. Unfortunately, many people look at Google + as an inferior platform, even though it has millions and millions of users. However, Google + is actually an excellent social network that has a lot of benefits and advantages that other social sites do not have. In fact, if you don’t have Google + for business, then you should.  Google + provides companies with a huge amount of ways to increase brand awareness and loyalty. The following are a few reasons why Google + for business is an absolute must:

 

  • Integration – Google has a number of other platforms and services that benefit the business community, which means that Google + offers the best integration of all of these services. For example, you can seamlessly integrate Google’s search engine, YouTube and Gmail with your Google + page.
     
  • Google + Circles – Circles is an incredible feature for businesses. Basically, everytime you add a contact on Google +, you’ll be able to add them to a circle, such as a co-worker circle, a friends circle, a family circle and so on. This type of sub-categorizing is perfect for a business. This is because you’ll be able to share content tailored to specific circles. For example, if you run a pet food company, then an article about cats isn’t going to be relevant to all of your followers since many of your followers probably have different pets. With Google +, you’ll be able to designate cat owners into one circle, dog owners into another and so on. This allows you to share your content about cats only with your circle of cat owner fans.
     
  • Google + Hangout – Hangout is another great feature that is very similar to a webinar. Hangout is a free video chat platform that lets you hold video chats with an unlimited amount of people from your Google + for business account. Not only can you broadcast in real time, you can also save it to your YouTube channel. Hangout is a great way to engage with your consumers by holding Q and A sessions or by unveiling new products or services.
2 min read

How to Set Up a Google + Business Page

By Jack Barry on Thu,May 01, 2014 @ 05:50 PM

Out of all the available social networks, Google+ used to be perceived as a lesser option for most. This, however, is simply not true.  It is worth having a presence on Google +, especially if you are promoting a business. There are, after all, over 40 million active members on Google +. Not to mention that because it’s run by Google, having a business page on Google + will help you to achieve better search results through Google.  So if you haven’t already, set up a Google + business page, the following are a few tips to help you get started:

  • Setting up an account – First of all, in order to set up a business page on Google +, you’ll have to open a personal account. You can do this by setting up a gmail address for multiple members of your marketing team. Once you have a personal account, you’ll be able to set up your business page.
     
  • Setting up your business page – Go to the create a page category on your Google +  account. You’ll be able to classify your page from a number of options that include “Local Business or Place,” “Product or Brand,” “Company, Institution or Organization,” “Arts, Entertainment or Sports,” or “Other.” Once you make your selection, you’ll want to fill in all the basic information, such as your company name, your company’s website URL, and your company’s industry.
     
  • Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo.
     
  • Promoting your business page – Before you begin promoting your page, share a few posts first. Add some valuable content and links so that when you begin promoting your page, visitors won’t end up on a business page with nothing of value on it. Begin by having team members and employees become fans of your page. Ask customers and partners as well. Make sure that you have links to your Google + page available on your website as well as on your blog, so that readers can easily share your content on their personal Google + profiles.

Want more tips?  Download our free guide below:

 

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Topics: Social Media Marketing Social Media Google
1 min read

How to Set SMART Marketing Goals

By Jack Barry on Tue,Apr 29, 2014 @ 08:34 AM

Goals are powerful.  They motivate us, keep us accountable and always push us to get better.  However, many people set goals that arent' realistic or measureable. 

Topics: HubSpot Goal Setting Campaign Planning
2 min read

How to Define Buyer Personas for Inbound Marketing and Selling

By Jack Barry on Mon,Apr 28, 2014 @ 02:11 PM

What are buyer personas?

Buyer personas are the model example of an "ideal customer".  This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions.  

How to define a buyer persona

There is no one set way to create a buyer persona.  It many times depends on the information available.  You might start with profiling your top 5-10 most recent customers.   Look for commonalities, in role/title, problems they wanted to solve, industry, company size, etc. 
 
If you are short on data, it's always useful to conduct buyer interviews.  These are great for developing a better understanding of important dynamics such as:
  • What was going on in the organization that led to looking for a product or service?
  • What process they went through in evaluation alternatives?
  • Why they ultimately chose your solution?
  • Why criteria was important?
  • Etc.
And don’t just interview customers that bought from you.  Interview companies that did not buy or that bought from a competitor.  In fact, sometimes you learn more from interviewing lost sales than you do from those who ultimately bought from you. 
 
Pro Tip: 
Make buyer interviews part of your sales process (both won and lost opportunities).  However, as a best practice, sales reps should NOT conduct these interviews.  Buyers tend to tell their sales reps only what they want to hear.  It is frequently more productive to have someone other than the sales representative responsible for the account conduct the interview. Conduct an exit interview asking the aforementioned types of questions.  Not only will you continue to develop a better understanding, buy you also get the opportunity to build case studies that map your solutions to your customers goals and challenges.

Why are personas important?

Some people like to come up with a catchy name and even a photo/image for their personas (ex. Marketer Mary).  That's fine, but what's more important is a core understanding how those buyers make decisions. 

How to use buyer personas

This type of information and understanding can be useful to understand where to find target prospects, when to engage them, what messaging will resonate, how to prioritize marketing investments and much more.   

Buyer persona "gut check"

How well do you know your buyers?   Ask yourself the questions below:
  • What trigger events cause your customers to search for solutions?
  • What outcomes did your customer expect as a result of purchasing your product/service?
  • Why wouldn't a customer choose your solution?
  • What steps do your buyers take in making a buying decision?
  • What are the key criteria at each step that determine whether or not your solution proceeds to the next step of this buying process?
  • How do customers view your solution? Is it the image you want them to have regarding your offering?
Topics: buyer personas messaging strategy
1 min read

First Inbound Marketing...Now Inbound Selling?

By Jack Barry on Tue,Sep 24, 2013 @ 09:51 AM

Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet.  Unless you are a HubSpot lead or customer, in which case you are plenty familiar.

Topics: Inbound Sales Sales Automation

Webinar: How to Increase Content Marketing Production by 300%

By Jack Barry on Tue,Jun 25, 2013 @ 09:09 AM

Below is a video case study of content marketing in action.  MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results.

Topics: Webinar Content Marketing

INFOGRAPHIC: Social Media Marketing in 2013

By TJ Shroat on Mon,Jun 17, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Marketing Trends
1 min read

INFOGRAPHIC: Anatomy of Content Marketing

By TJ Shroat on Fri,Jun 14, 2013 @ 10:00 AM

Topics: Marketing Strategy Content Marketing Infographic
1 min read

SLIDESHOW: Awesome Marketing Quotes

By TJ Shroat on Thu,Jun 13, 2013 @ 10:00 AM

Topics: Inbound Marketing Marketing Strategy

INFOGRAPHIC: Small Business ROI in Social Media

By TJ Shroat on Wed,Jun 12, 2013 @ 10:00 AM

Topics: ROI Social Media Marketing Infographic small business marketing

VIDEO: Making Your Brand Stand Out with Social Media

By TJ Shroat on Tue,Jun 11, 2013 @ 10:00 AM

Topics: Social Media Marketing YouTube Video

INFOGRAPHIC: A Guide to Content Marketing

By TJ Shroat on Mon,Jun 10, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

INFOGRAPHIC: Marketing Automation

By TJ Shroat on Fri,Jun 07, 2013 @ 10:00 AM

Topics: Marketing Automation Marketing Strategy Infographic
2 min read

Content Marketing Misconceptions

By TJ Shroat on Thu,Jun 06, 2013 @ 10:00 AM

Topics: Marketing Strategy Content Marketing

INFOGRAPHIC: Email vs. Facebook vs. App

By TJ Shroat on Wed,Jun 05, 2013 @ 10:00 AM

Topics: Apps Facebook Infographic Smartphones Email Marketing

VIDEO: Business Plans

By TJ Shroat on Tue,Jun 04, 2013 @ 10:00 AM

Topics: small business marketing Small Business Trends Video

INFOGRAPHIC: Social Media Advertising

By TJ Shroat on Mon,Jun 03, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Advertising

INFOGRAPHIC: Marketing with Pinterest

By TJ Shroat on Fri,May 31, 2013 @ 10:00 AM

Topics: Pinterest Marketing Strategy Infographic
2 min read

Content Marketing Lessons

By TJ Shroat on Thu,May 30, 2013 @ 10:00 AM

Topics: Content Marketing

Twitter Unveils Lead Generation Cards

By Jack Barry on Wed,May 29, 2013 @ 10:10 PM

Twitter has been a popular social media venue for B2B marketers.  But it perhaps got a little more interesting with the recent announcement of the new lead generation tool.  Read more.

INFOGRAPHIC: The Rise of Inbound Marketing

By TJ Shroat on Wed,May 29, 2013 @ 10:00 AM

Topics: Inbound Marketing Infographic

SLIDESHOW: Inbound Marketing in Europe

By TJ Shroat on Tue,May 28, 2013 @ 10:00 AM

Topics: Inbound Marketing Marketing Trends
1 min read

INFOGRAPHIC: Mass Marketing Versus Personalization

By TJ Shroat on Mon,May 27, 2013 @ 10:00 AM

Topics: Digital Marketing Personalization Marketing Strategy Infographic

INFOGRAPHIC: Marketing Metrics that Matter

By TJ Shroat on Fri,May 24, 2013 @ 10:00 AM

Topics: Metrics Infographic
1 min read

SLIDESHOW: Upgrade Your Social Media Marketing

By TJ Shroat on Thu,May 23, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Call to Action

INFOGRAPHIC: Steps to Successful Content Marketing

By TJ Shroat on Wed,May 22, 2013 @ 10:00 AM

Topics: Inbound Marketing Content Marketing Infographic

VIDEO: Infographic Marketing

By TJ Shroat on Tue,May 21, 2013 @ 10:00 AM

Topics: Infographics Marketing Strategy Video

INFOGRAPHIC: Digital Marketing Trends for 2013

By TJ Shroat on Mon,May 20, 2013 @ 10:00 AM

Topics: Digital Marketing Social Media Marketing Content Marketing Infographic Mobile Marketing Marketing Trends

INFOGRAPHIC: The Importance of Email Marketing

By TJ Shroat on Fri,May 17, 2013 @ 10:00 AM

Topics: Infographic Email Marketing
2 min read

Nurturing Leads with a Business Blog

By TJ Shroat on Thu,May 16, 2013 @ 09:00 AM

Topics: Content Marketing Blogs Lead Nurturing

INFOGRAPHIC: What You Should Know about Content Marketing

By TJ Shroat on Wed,May 15, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

VIDEO: YouTube Marketing Secrets

By TJ Shroat on Tue,May 14, 2013 @ 10:00 AM

Topics: Videos YouTube Video

INFOGRAPHIC: Business Activity On Social Media

By TJ Shroat on Mon,May 13, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Social Media Trends

INFOGRAPHIC: Foundations for Content Marketing

By TJ Shroat on Fri,May 10, 2013 @ 10:00 AM

Topics: Content Marketing Infographic
1 min read

SLIDESHOW: Disruptive Inbound Marketing Discoveries

By TJ Shroat on Thu,May 09, 2013 @ 10:00 AM

Topics: Inbound Marketing Infographic Marketing Trends

INFOGRAPHIC: The Growth of Online Advertising

By TJ Shroat on Wed,May 08, 2013 @ 10:00 AM

Topics: Traditional Media Online Ads Infographic Advertising

VIDEO: The New Rules of Selling in the Information Age

By TJ Shroat on Tue,May 07, 2013 @ 10:00 AM

Topics: Sales 2.0 Digital Marketing Sales Strategy Video

INFOGRAPHIC: B2B Social Media 2013

By TJ Shroat on Mon,May 06, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Optimizing Email Marketing for Mobile

By TJ Shroat on Fri,May 03, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing Smartphones Email Marketing Mobile Email
2 min read

SLIDESHOW: Pearls of Wisdom From Marketing Experts

By TJ Shroat on Thu,May 02, 2013 @ 10:00 AM

Topics: Inbound Marketing Marketing Strategy Marketing Trends
1 min read

INFOGRAPHIC: Benefits of Guest Blogging

By TJ Shroat on Wed,May 01, 2013 @ 10:00 AM

Topics: Infographic SEO Blogs Guest Blogging Backlinks

VIDEO: Making Your Business Mobile Internet Ready

By TJ Shroat on Tue,Apr 30, 2013 @ 10:00 AM

Topics: Mobile Marketing Smartphones Video Mobile Website

INFOGRAPHIC: The State of Mobile Retailing

By TJ Shroat on Mon,Apr 29, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing Smartphones Retail Marketing

INFOGRAPHIC: Attention Grabbing Content Marketing

By TJ Shroat on Fri,Apr 26, 2013 @ 10:00 AM

Topics: Content Marketing Infographic
2 min read

Misconceptions of B2B Marketing

By TJ Shroat on Thu,Apr 25, 2013 @ 10:00 AM

Topics: Marketing Strategy B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Social Media Success in Business

By TJ Shroat on Wed,Apr 24, 2013 @ 10:00 AM

Topics: Infographics Social Media Marketing Social Media Trends
1 min read

SLIDESHOW: Effective Content Creation

By TJ Shroat on Tue,Apr 23, 2013 @ 10:00 AM

Topics: Inbound Marketing Content Marketing

INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era

By TJ Shroat on Mon,Apr 22, 2013 @ 10:00 AM

Topics: Customer Service Infographic Social Media Trends

INFOGRAPHIC: Leveraging Offline Tactics to Help Online Marketing

By TJ Shroat on Fri,Apr 19, 2013 @ 10:00 AM

Topics: Inbound Marketing Infographic Customer Engagement
1 min read

SLIDESHOW: Clickable Calls-to-Action Tips

By TJ Shroat on Thu,Apr 18, 2013 @ 10:00 AM

Topics: Inbound Marketing Call to Action

INFOGRAPHIC: Omnichannel Customer Loyalty

By TJ Shroat on Wed,Apr 17, 2013 @ 10:00 AM

Topics: Metrics Social Media Marketing Customer Satisfaction Customer Engagement

VIDEO: Brick and Mortar vs. Online Comparison Shopping

By TJ Shroat on Tue,Apr 16, 2013 @ 10:00 AM

Topics: Consumer Trends Brick and Mortar Local Business Marketing Video

INFOGRAPHIC: Maximizing Twitter Engagement

By TJ Shroat on Mon,Apr 15, 2013 @ 10:00 AM

Topics: Twitter Infographic Customer Engagement

INFOGRAPHIC: The Marketing Impact of Video

By TJ Shroat on Fri,Apr 12, 2013 @ 10:00 AM

Topics: Videos Marketing Strategy Infographic
2 min read

Ideas For Content Marketing

By TJ Shroat on Thu,Apr 11, 2013 @ 10:00 AM

Topics: Marketing Strategy Content Marketing

INFOGRAPHIC: Social Media Advertising

By TJ Shroat on Wed,Apr 10, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Advertising

VIDEO: Spending Your Marketing Dollars

By TJ Shroat on Tue,Apr 09, 2013 @ 10:00 AM

Topics: Marketing Strategy Video

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

By TJ Shroat on Mon,Apr 08, 2013 @ 10:00 AM

Topics: Social Media Marketing Content Marketing Infographic SEO

INFOGRAPHIC: Social Media Strategy

By TJ Shroat on Fri,Apr 05, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Infographic
1 min read

Using Vine for Marketing

By TJ Shroat on Thu,Apr 04, 2013 @ 10:00 AM

Topics: Videos Vine Content Marketing

INFOGRAPHIC: Content Marketing Trends

By TJ Shroat on Wed,Apr 03, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

VIDEO: Pinterest for Branding

By TJ Shroat on Tue,Apr 02, 2013 @ 10:00 AM

Topics: Pinterest Branding Video

INFOGRAPHIC: How Search Works

By TJ Shroat on Mon,Apr 01, 2013 @ 10:00 AM

Topics: Google Infographic SEO Search Engine Marketing

INFOGRAPHIC: Driving Mobile Marketing Success

By TJ Shroat on Fri,Mar 29, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing
1 min read

SLIDESHOW: Understanding Social Media's Visual Revolution

By TJ Shroat on Thu,Mar 28, 2013 @ 10:00 AM

Topics: Videos Content Marketing

INFOGRAPHIC: The Small Business Landscape

By TJ Shroat on Wed,Mar 27, 2013 @ 10:00 AM

Topics: Infographic Small Business Trends

VIDEO: B2C vs. B2B Content Marketing

By TJ Shroat on Tue,Mar 26, 2013 @ 10:00 AM

Topics: Content Marketing B2B Marketing Video B2C Marketing

INFOGRAPHIC: SEO Tactics

By TJ Shroat on Mon,Mar 25, 2013 @ 10:00 AM

Topics: Infographic SEO Search Engine Marketing

INFOGRAPHIC: Content Marketing and Online Video

By TJ Shroat on Fri,Mar 22, 2013 @ 10:00 AM

Topics: Videos Content Marketing Infographic
1 min read

Inbound Marketing ROI Statistics

By TJ Shroat on Thu,Mar 21, 2013 @ 10:00 AM

Topics: ROI Inbound Marketing

INFOGRAPHIC: Optimizing Images for Pinterest

By TJ Shroat on Wed,Mar 20, 2013 @ 10:00 AM

Topics: Pinterest Image Optimization Infographic SEO

VIDEO: The World of Social Gaming

By TJ Shroat on Tue,Mar 19, 2013 @ 10:00 AM

Topics: Social Gaming Video

INFOGRAPHIC: In-Store Mobile Commerce

By TJ Shroat on Mon,Mar 18, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing Mobile Website
1 min read

INFOGRAPHIC: The Evolution of Modern Marketing Automation

By TJ Shroat on Fri,Mar 15, 2013 @ 10:00 AM

Topics: Marketing Automation marketing automation software Infographic
1 min read

Why to Use Video in 2013

By TJ Shroat on Thu,Mar 14, 2013 @ 10:00 AM

Topics: Videos Marketing Strategy SEO

INFOGRAPHIC: Mobile Content Marketing

By TJ Shroat on Wed,Mar 13, 2013 @ 10:00 AM

Topics: Content Marketing Infographic Mobile Marketing

VIDEO: Keeping Digital Marketing Personal

By TJ Shroat on Tue,Mar 12, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Video Customer Engagement

INFOGRAPHIC: Online Marketing Content

By TJ Shroat on Mon,Mar 11, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

INFOGRAPHIC: SEO Market Analysis 2012-2013

By TJ Shroat on Fri,Mar 08, 2013 @ 10:00 AM

Topics: Google Infographic SEO Search Engine Marketing

SLIDESHOW: Marketing That People Love

By TJ Shroat on Thu,Mar 07, 2013 @ 10:00 AM

Topics: Branding Marketing Strategy Social Media Marketing

INFOGRAPHIC: Customer Relationships and Social Media

By TJ Shroat on Wed,Mar 06, 2013 @ 10:00 AM

Topics: Customer Service Social Media Infographic Customer Satisfaction

VIDEO: New Business Advertising Options on Twitter

By TJ Shroat on Tue,Mar 05, 2013 @ 10:00 AM

Topics: Twitter Video Advertising

INFOGRAPHIC: Why Social Media Matters to Marketers

By TJ Shroat on Mon,Mar 04, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Social Media Trends

INFOGRAPHIC: Small Business 2013 Survey

By TJ Shroat on Fri,Mar 01, 2013 @ 10:00 AM

Topics: small business marketing Small Business Trends SEO Email Marketing
2 min read

Short Answers to Common Content Marketing Questions

By TJ Shroat on Thu,Feb 28, 2013 @ 10:00 AM



Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers.

  1. What are some of the best B2C content marketing examples that you like to reference?
  2. How about B2B content marketing examples?
  3. How do I integrate content marketing in my own company?
  • Coordinate content activities with the leaders of every department.
  • Where do I start with my content marketing strategy?
    • Develop a content marketing mission statement. 
  • What’s the most underutilized content distribution tool?
    • Slideshare.
  • How do I create more content?
  • But my content is not in story-ready form?
  • Should I insource or outsource my content?
  • Should I place my content behind a form or set it free?
  • Do I need an enewsletter?
  • Why in the world would I give away all our knowledge for free?
    • Communication is the only true competitive advantage. If you don't help your customers, your competitors will.
  • Do I have to be on Facebook and Twitter?
    • Ask yourself why you're using every channel you use.
  • How do you get all your content creators on the same page?
  • What is the best way to figure out my customer’s pain points?
  • How do I measure ROI?
    • Figure out the specific content marketing objective and measure your return on objective.
  • What kind of content works best?
  • What is the difference between content and content marketing?
  • How do I get C-Level buy-in for my content marketing?
  • What is the biggest reason why content marketing initiatives fail?
  • How important is design in your content marketing?
  • What is a no-brainer issue that some marketers don’t deal with but can?
    • Making sure that content works on mobile devices.
  • Will brands start doing content creation and distribution better than publishers?
  • Can’t I just create one content platform for all my customers?
  • Should I stop everything else and just do content marketing?
    • Content marketing works with your other marketing, not in replacement of it.



    View Original Article


    Topics: Content Marketing

    INFOGRAPHIC: 2012's Biggest Social Media Marketing Moments

    By TJ Shroat on Wed,Feb 27, 2013 @ 10:00 AM

    Topics: Social Media Marketing Infographic

    VIDEO: SMB Branding Tips

    By TJ Shroat on Tue,Feb 26, 2013 @ 10:00 AM

    Topics: Branding small business marketing Video

    INFOGRAPHIC: Small Business Guide to Mobile Marketing

    By TJ Shroat on Mon,Feb 25, 2013 @ 10:00 AM

    Topics: Infographic Mobile Marketing small business marketing
    1 min read

    INFOGRAPHIC: Global Social Media Insights - 2012

    By TJ Shroat on Fri,Feb 22, 2013 @ 10:00 AM

    Topics: Social Media Marketing Infographic Social Media Trends
    2 min read

    Tips for Keyword Selection

    By TJ Shroat on Thu,Feb 21, 2013 @ 10:00 AM

    Topics: Keyword Research Content Marketing SEO

    INFOGRAPHIC: Content Marketing vs. Traditional Advertising

    By TJ Shroat on Wed,Feb 20, 2013 @ 10:00 AM

    Topics: Content Marketing Infographic Advertising

    VIDEO: Crowdfunding for Small Businesses

    By TJ Shroat on Tue,Feb 19, 2013 @ 10:00 AM

    Topics: Crowdfunding Kickstarter small business marketing

    INFOGRAPHIC: What, Who, Why, When, How, and Where of Inbound Marketing

    By TJ Shroat on Mon,Feb 18, 2013 @ 10:00 AM

    Topics: Inbound Marketing Infographic

    INFOGRAPHIC: The Anatomy of Content Marketing

    By TJ Shroat on Fri,Feb 15, 2013 @ 10:00 AM

    Topics: Content Marketing Infographic small business marketing
    1 min read

    B2B Marketing Lessons from 2012

    By TJ Shroat on Thu,Feb 14, 2013 @ 10:00 AM

    Topics: Lead Generation B2B Marketing Lead Conversion Marketing Trends

    INFOGRAPHIC: Perceptions of Advertisements

    By TJ Shroat on Wed,Feb 13, 2013 @ 10:00 AM

    Topics: Inbound Marketing Infographic Advertising

    VIDEO: The Explosion of Mobile Internet

    By TJ Shroat on Tue,Feb 12, 2013 @ 10:00 AM

    Topics: Mobile Marketing Smartphones Video

    INFOGRAPHIC: 2012 B2B Marketing Trends

    By TJ Shroat on Mon,Feb 11, 2013 @ 10:00 AM

    Topics: Infographic B2B Internet Marketing B2B Marketing
    1 min read

    INFOGRAPHIC: A 12-Month Plan for Social Media Success

    By TJ Shroat on Fri,Feb 08, 2013 @ 10:00 AM

    Topics: Social Media Optimization Social Media Marketing Infographic small business marketing
    1 min read

    Social Media Trends for 2013

    By TJ Shroat on Thu,Feb 07, 2013 @ 10:00 AM

    Topics: Social Media Marketing Content Marketing Mobile Marketing Social Media Trends

    INFOGRAPHIC: Content Marketing in a Social, Mobile World

    By TJ Shroat on Wed,Feb 06, 2013 @ 10:00 AM

    Topics: Social Media Marketing Content Marketing Infographic Mobile Marketing

    VIDEO: Social Media 2012

    By TJ Shroat on Tue,Feb 05, 2013 @ 10:00 AM

    Topics: Social Media Video Social Media Trends

    INFOGRAPHIC: Tying Marketing to Business Results

    By TJ Shroat on Mon,Feb 04, 2013 @ 10:00 AM

    Topics: Marketing Strategy Infographic Marketing Analytics

    INFOGRAPHIC: Visualizing SEO

    By TJ Shroat on Fri,Feb 01, 2013 @ 10:00 AM

    Topics: Infographic SEO Search Engine Marketing
    1 min read

    Online Marketing Trends for 2013

    By TJ Shroat on Thu,Jan 31, 2013 @ 10:00 AM

    Topics: Inbound Marketing Marketing Strategy Content Marketing Marketing Trends

    INFOGRAPHIC: Online Marketing Spend

    By TJ Shroat on Wed,Jan 30, 2013 @ 10:00 AM

    Topics: Social Media Marketing Infographic SEO Website Marketing Advertising

    SLIDESHOW: 10 Remarkable Marketing Campaigns

    By TJ Shroat on Tue,Jan 29, 2013 @ 10:00 AM

    Topics: Marketing Strategy

    INFOGRAPHIC: Businesses Still Fail at Social Marketing

    By TJ Shroat on Mon,Jan 28, 2013 @ 10:00 AM

    Topics: Inbound Marketing Social Media Marketing Infographic

    INFOGRAPHIC: How to Promote Blog Posts

    By TJ Shroat on Fri,Jan 25, 2013 @ 10:00 AM

    Topics: Content Marketing Infographic Blogs
    1 min read

    The Evolution of Local Search

    By TJ Shroat on Thu,Jan 24, 2013 @ 10:00 AM

    Topics: FourSquare Location-based Marketing Local SEO Local Business Marketing

    INFOGRAPHIC: Social Networking Statistics for 2012

    By TJ Shroat on Wed,Jan 23, 2013 @ 10:00 AM

    Topics: Social Gaming Pinterest Instagram Twitter Facebook Google Infographic YouTube Social Media Trends LinkedIn

    VIDEO: Raising Awareness

    By TJ Shroat on Tue,Jan 22, 2013 @ 10:00 AM

    Topics: Word of Mouth Marketing small business marketing Video
    1 min read

    INFOGRAPHIC: Marketing Highlights of 2012

    By TJ Shroat on Mon,Jan 21, 2013 @ 10:00 AM

    Topics: Infographic HubSpot Marketing Trends

    INFOGRAPHIC: The Usefulness of SEO

    By TJ Shroat on Fri,Jan 18, 2013 @ 10:00 AM

    Topics: Infographic SEO Search Engine Marketing
    1 min read

    Most Helpful Small Business Stories of 2012

    By TJ Shroat on Thu,Jan 17, 2013 @ 10:00 AM

    Topics: small business marketing Small Business Trends

    INFOGRAPHIC: Elements of Inbound Marketing

    By TJ Shroat on Wed,Jan 16, 2013 @ 10:00 AM

    Topics: Inbound Marketing Social Media Marketing Content Marketing Infographic SEO Email Marketing

    VIDEO: Getting Free Marketing Help

    By TJ Shroat on Tue,Jan 15, 2013 @ 10:00 AM

    Topics: Marketing Strategy small business marketing Video

    INFOGRAPHIC: State of Online Video

    By TJ Shroat on Mon,Jan 14, 2013 @ 01:37 PM

    Topics: Videos Content Marketing Infographic YouTube

    INFOGRAPHIC: Effective Internet Marketing

    By TJ Shroat on Fri,Jan 11, 2013 @ 10:00 AM

    Topics: Social Media Marketing Content Marketing Infographic Mobile Marketing Blogs Email Marketing
    1 min read

    Marketing Trends for 2013

    By TJ Shroat on Thu,Jan 10, 2013 @ 10:00 AM

    Topics: Marketing Strategy Marketing Trends

    INFOGRAPHIC: Using Social Media for Customer Service

    By TJ Shroat on Wed,Jan 09, 2013 @ 10:00 AM

    Topics: Customer Service Social Media Infographic

    VIDEO: Twitter and Facebook Primer for Business Owners

    By TJ Shroat on Tue,Jan 08, 2013 @ 10:00 AM

    Topics: Twitter Social Media Facebook small business marketing Video

    INFOGRAPHIC: The Future of Marketing

    By TJ Shroat on Mon,Jan 07, 2013 @ 10:00 AM

    Topics: Infographic Marketing Trends

    INFOGRAPHIC: The Shift to Visual Social Media

    By TJ Shroat on Fri,Jan 04, 2013 @ 10:00 AM

    Topics: Infographics Videos Marketing Strategy Social Media Marketing Infographic Social Media Trends
    2 min read

    Marketing Resolutions for 2013

    By TJ Shroat on Thu,Jan 03, 2013 @ 10:00 AM

    Topics: Marketing Strategy Metrics Content Marketing

    INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand

    By TJ Shroat on Wed,Jan 02, 2013 @ 10:00 AM

    Topics: Content Marketing Infographic Search Engine Marketing
    1 min read

    VIDEO: Most Popular 60-Second Solutions of 2012

    By TJ Shroat on Tue,Jan 01, 2013 @ 10:00 AM

    Topics: Gamification Videos Facebook small business marketing Video SEO

    INFOGRAPHIC: Incorporating Visual Elements into Content Marketing

    By TJ Shroat on Mon,Dec 31, 2012 @ 10:00 AM

    Topics: Infographics Videos Content Marketing Infographic

    INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page

    By TJ Shroat on Fri,Dec 28, 2012 @ 10:00 AM

    Topics: Pinterest Social Media Marketing Infographic
    1 min read

    Content Marketing Ideas for 2013

    By TJ Shroat on Thu,Dec 27, 2012 @ 10:00 AM

    Topics: Marketing Strategy Content Marketing

    INFOGRAPHIC: The Value of Long Tail SEO

    By TJ Shroat on Wed,Dec 26, 2012 @ 10:00 AM

    Topics: Infographic SEO Search Engine Marketing

    VIDEO: The Future of Online Digital Marketing

    By TJ Shroat on Tue,Dec 25, 2012 @ 10:00 AM

    Topics: Digital Marketing Video Marketing Trends

    INFOGRAPHIC: The Importance of Email Marketing

    By TJ Shroat on Mon,Dec 24, 2012 @ 10:00 AM

    Topics: Infographic Email Marketing
    1 min read

    INFOGRAPHIC: How SEO Has Changed

    By TJ Shroat on Fri,Dec 21, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic SEO
    1 min read

    A Calculator of the Value of Social Media Followers

    By TJ Shroat on Thu,Dec 20, 2012 @ 10:00 AM

    Topics: ROI Metrics Social Media Marketing

    INFOGRAPHIC: Video Marketing

    By TJ Shroat on Wed,Dec 19, 2012 @ 10:00 AM

    Topics: Videos Marketing Strategy Infographic Marketing Trends

    VIDEO: Strategies for Sales Success

    By TJ Shroat on Tue,Dec 18, 2012 @ 10:00 AM

    Topics: Sales Strategy Marketing Strategy Video
    1 min read

    INFOGRAPHIC: Consumer Trends for 2013

    By TJ Shroat on Mon,Dec 17, 2012 @ 10:00 AM

    Topics: Consumer Trends Infographic Marketing Trends
    1 min read

    INFOGRAPHIC: Marketing Techniques for the 2012 Holiday Season

    By TJ Shroat on Fri,Dec 14, 2012 @ 10:00 AM

    Topics: Marketing Strategy Infographic HubSpot
    2 min read

    B2B Content Marketing Statistics

    By TJ Shroat on Thu,Dec 13, 2012 @ 10:00 AM

    Topics: Content Marketing B2B Internet Marketing

    INFOGRAPHIC: Mobile Social Consumer Trends

    By TJ Shroat on Wed,Dec 12, 2012 @ 10:00 AM

    Topics: Social Customer Engagement Infographic Mobile Marketing

    VIDEO: The Power of Online Video

    By TJ Shroat on Tue,Dec 11, 2012 @ 10:00 AM

    Topics: Videos Marketing Strategy Video Marketing Trends

    INFOGRAPHIC: Social Media and Blogging Stats - 2012

    By TJ Shroat on Mon,Dec 10, 2012 @ 10:00 AM

    Topics: Pinterest Twitter Facebook Google Infographic Blogs Social Media Trends

    INFOGRAPHIC: Small Business Content Marketing Matrix

    By TJ Shroat on Fri,Dec 07, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic small business marketing
    1 min read

    SEO Strategies and Tips

    By TJ Shroat on Thu,Dec 06, 2012 @ 10:00 AM


    Maintaining a high search ranking while consistently creating SEO-optimized content can be difficult. The number one rule for content is that it be written for people. How do you balance that with the need to stay highly ranked by search engines? MarketingProfs has an article with tips on writing effective SEO content. Entrepreneur.com has a list of ways to beat your competitors at SEO.

    Tips on Writing Effective SEO Content
    1. Respect the reader's time
    2. Use effective titles for your articles
    3. Grab your readers' attention with numbers
    4. Use killer images and visuals to spice up your content
    5. Use lists (sometimes)
    6. Use keywords strategically
    7. Use subheads
    8. Make your content easily sharable
    9. Tell a story

    Beating the Competition at SEO
    1. Focus on content creation
    2. Plan your keyword targeting strategies carefully
    3. Stay abreast of SEO news
    4. Monitor your competitors' backlink profiles
    5. Monitor your competitors' on-site SEO activities
    Topics: Content Marketing SEO Search Engine Marketing

    INFOGRAPHIC: Content Marketing in the UK

    By TJ Shroat on Wed,Dec 05, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic

    VIDEO: Social Media's Multiplier Effect

    By TJ Shroat on Tue,Dec 04, 2012 @ 10:00 AM

    Topics: ROI Word of Mouth Marketing Social Media Marketing Video
    1 min read

    INFOGRAPHIC: Social Media Marketing Trends for 2013

    By TJ Shroat on Mon,Dec 03, 2012 @ 10:00 AM

    Topics: Social Media Marketing Infographic Social Media Trends

    INFOGRAPHIC: Digital Marketing Explained

    By TJ Shroat on Fri,Nov 30, 2012 @ 10:00 AM

    Topics: Digital Marketing Social Media Marketing Content Marketing Infographic SEO Email Marketing Search Engine Marketing
    2 min read

    Debunking Social Media Marketing Myths

    By TJ Shroat on Thu,Nov 29, 2012 @ 10:00 AM

    Topics: Social Media Marketing Social Media Trends

    INFOGRAPHIC: The Psychology of Converting Customers

    By TJ Shroat on Wed,Nov 28, 2012 @ 10:00 AM


    From Help Scout, here's an infographic with ten studies in social psychology that can be applied to online marketing in order to convert customers.




    View Original Article


    Topics: Conversions Infographic

    VIDEO: Social Media 2013

    By TJ Shroat on Tue,Nov 27, 2012 @ 10:00 AM


    From author Erik Qualman, here's a video that looks at major trends in social media going into the next year.

    Most impressive marketing fact:
    • The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad.



    Watch on YouTube

    Topics: Social Media Marketing Video Social Media Trends

    INFOGRAPHIC: Word of Mouth Marketing on Facebook

    By TJ Shroat on Mon,Nov 26, 2012 @ 10:00 AM

    Topics: Word of Mouth Marketing Facebook Infographic

    INFOGRAPHIC: The Inbound Marketing Funnel

    By TJ Shroat on Fri,Nov 23, 2012 @ 10:00 AM

    Topics: Sales Funnel Inbound Marketing Infographic
    1 min read

    Content Marketing Strategies for 2013

    By TJ Shroat on Thu,Nov 22, 2012 @ 10:00 AM

    Topics: Marketing Strategy Content Marketing

    INFOGRAPHIC: Website Lead Generation

    By TJ Shroat on Wed,Nov 21, 2012 @ 10:00 PM

    Topics: Infographic Lead Generation Lead Conversion Website Marketing

    VIDEO: The Importance of Backlinks

    By TJ Shroat on Tue,Nov 20, 2012 @ 10:00 AM

    Topics: Video SEO Backlinks

    INFOGRAPHIC: Social Media Statistics - 2012

    By TJ Shroat on Mon,Nov 19, 2012 @ 10:00 AM

    Topics: Social Media Infographic Social Media Trends

    INFOGRAPHIC: Inbound Marketing, Explained

    By TJ Shroat on Fri,Nov 16, 2012 @ 10:00 AM

    Topics: Inbound Marketing Marketing Strategy Social Media Marketing Content Marketing Infographic
    2 min read

    Why Measuring Social Media ROI Is Difficult

    By TJ Shroat on Thu,Nov 15, 2012 @ 10:00 AM

    Topics: ROI Metrics Social Media Marketing

    INFOGRAPHIC: Small Business Spending on Social Media

    By TJ Shroat on Wed,Nov 14, 2012 @ 10:00 AM

    Topics: Social Media Marketing Infographic small business marketing small business Internet Marketing

    VIDEO: Winning Customers on Social Media

    By TJ Shroat on Tue,Nov 13, 2012 @ 10:00 AM

    Topics: Social Media Marketing Social Media Startup Video

    INFOGRAPHIC: B2B Lead Generation

    By TJ Shroat on Mon,Nov 12, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic Lead Generation B2B Lead Generation Mobile Marketing Lead Conversion Lead Nurturing
    1 min read

    INFOGRAPHIC: Expert SEO Tips

    By TJ Shroat on Fri,Nov 09, 2012 @ 10:00 AM

    Topics: Infographic SEO Search Engine Marketing
    2 min read

    Search Term Glossary

    By TJ Shroat on Thu,Nov 08, 2012 @ 10:00 AM


    You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article.

    Topics: PPC Conversions Social Media Marketing SEO Search Engine Marketing

    INFOGRAPHIC: Social Media ROI Myths

    By TJ Shroat on Wed,Nov 07, 2012 @ 10:00 AM

    Topics: ROI Social Media Marketing Infographic

    VIDEO: Tools for SEO Improvement

    By TJ Shroat on Tue,Nov 06, 2012 @ 10:00 AM

    Topics: Website Optimization Video SEO

    INFOGRAPHIC: Content Marketing Metrics

    By TJ Shroat on Mon,Nov 05, 2012 @ 10:00 AM

    Topics: Metrics Content Marketing Infographic

    INFOGRAPHIC: Actionable Social Analytics

    By TJ Shroat on Fri,Nov 02, 2012 @ 10:00 AM

    Topics: Metrics Social Media Marketing Infographic Analytics
    1 min read

    Writing Effective SEO Content

    By TJ Shroat on Thu,Nov 01, 2012 @ 10:00 AM

    Topics: Keyword Research Content Marketing SEO

    INFOGRAPHIC: Marketing Your Business Locally

    By TJ Shroat on Wed,Oct 31, 2012 @ 10:00 AM


    From Entrepreneur.com, here's an infographic with some low-cost tips for local marketing.

    • Cross-promote with Other Local Merchants
    • Host an Event
    • Be a Contrarian
    • Setup Triggered Emails
    • Support Fundraisers



    View Original Article

    Topics: Local Business Marketing

    VIDEO: Marketing a Service Business

    By TJ Shroat on Tue,Oct 30, 2012 @ 10:00 AM

    Topics: Word of Mouth Marketing Content Marketing small business marketing
    1 min read

    INFOGRAPHIC: How to Increase Pageviews

    By TJ Shroat on Mon,Oct 29, 2012 @ 10:00 AM

    Topics: Link Building Content Marketing Infographic SEO Blogs Guest Blogging

    INFOGRAPHIC: Social Marketing Automation

    By TJ Shroat on Fri,Oct 26, 2012 @ 10:00 AM

    Topics: Marketing Automation Social Media Marketing Infographic
    2 min read

    What Users Want from a Mobile Website

    By TJ Shroat on Thu,Oct 25, 2012 @ 10:00 AM

    Topics: Mobile Marketing Mobile Website Website Marketing

    INFOGRAPHIC: The Social Media Marketing Industry

    By TJ Shroat on Wed,Oct 24, 2012 @ 01:54 PM

    Topics: Social Media Marketing Infographic

    VIDEO: Attracting the Clients You Want

    By TJ Shroat on Tue,Oct 23, 2012 @ 10:00 AM

    Topics: Lead Generation small business marketing

    INFOGRAPHIC: Social Sharing - B2B vs. B2C

    By TJ Shroat on Mon,Oct 22, 2012 @ 10:00 AM

    Topics: Social Sharing B2B Marketing B2C Marketing

    INFOGRAPHIC: Writing Good PPC Ads

    By TJ Shroat on Fri,Oct 19, 2012 @ 10:00 AM

    Topics: PPC Infographic Advertising
    1 min read

    Creating Relevant Content

    By TJ Shroat on Thu,Oct 18, 2012 @ 10:00 AM

    Topics: Content Marketing Lead Nurturing

    INFOGRAPHIC: "Liking" Brands on Facebook

    By TJ Shroat on Wed,Oct 17, 2012 @ 10:00 AM

    Topics: Social Media Marketing Facebook Infographic Social Media Trends

    VIDEO: SEO and Domain Names for Startups

    By TJ Shroat on Tue,Oct 16, 2012 @ 10:00 AM

    Topics: Keyword Research Video SEO

    INFOGRAPHIC: Improving Google Adwords Quality Scores

    By TJ Shroat on Mon,Oct 15, 2012 @ 10:00 AM

    Topics: Keyword Research Adwords Quality Score Google

    INFOGRAPHIC: The State of Digital Marketing

    By TJ Shroat on Fri,Oct 12, 2012 @ 10:00 AM

    Topics: PPC Digital Marketing Social Media Marketing SEO
    2 min read

    Bold Social Media Risks

    By TJ Shroat on Thu,Oct 11, 2012 @ 10:00 AM

    Topics: Pinterest Marketing Strategy Social Media Marketing

    INFOGRAPHIC: SEO Keyword Research

    By TJ Shroat on Wed,Oct 10, 2012 @ 10:00 AM

    Topics: Keyword Research Google SEO

    VIDEO: Growing a Business

    By TJ Shroat on Tue,Oct 09, 2012 @ 10:00 AM

    Topics: Lead Generation Video Lead Nurturing Customer Engagement

    INFOGRAPHIC: Engagement Marketing

    By TJ Shroat on Mon,Oct 08, 2012 @ 10:00 AM

    Topics: Word of Mouth Marketing Engagement Social Media Marketing Infographic small business marketing

    INFOGRAPHIC: Business Guide to Pinterest

    By TJ Shroat on Fri,Oct 05, 2012 @ 10:00 AM

    Topics: Pinterest Social Media Marketing Infographic
    2 min read

    Content Marketing Lessons for Small Business

    By TJ Shroat on Thu,Oct 04, 2012 @ 10:00 AM

    Topics: Marketing Strategy Content Marketing
    1 min read

    INFOGRAPHIC: Personal vs. Professional Social Networks

    By TJ Shroat on Wed,Oct 03, 2012 @ 10:00 AM

    Topics: Instagram Social Media Marketing B2B Marketing LinkedIn

    Google Knowledge Graph

    By Jack Barry on Tue,Oct 02, 2012 @ 06:20 PM

    Google Knowledge Graph.  How Google connects words, concepts and other contextual information.  Pretty cool...huh?

    Topics: Google

    VIDEO: Keywords & SEO

    By TJ Shroat on Tue,Oct 02, 2012 @ 10:00 AM

    Topics: Keyword Research Video SEO Website Marketing

    INFOGRAPHIC: Where to Spend for Online Advertising

    By TJ Shroat on Mon,Oct 01, 2012 @ 10:00 AM

    Topics: Online Ads Marketing Strategy Social Media Marketing Advertising

    INFOGRAPHIC: Performing a Social Audit

    By TJ Shroat on Fri,Sep 28, 2012 @ 10:00 AM

    Topics: Social Media Marketing Twitter Facebook Infographic Social Media Trends
    1 min read

    Lead Generation Marketing Budgets

    By TJ Shroat on Thu,Sep 27, 2012 @ 10:00 AM

    Topics: Marketing Strategy Lead Generation

    INFOGRAPHIC: Pay Per Click (PPC) Optimization

    By TJ Shroat on Wed,Sep 26, 2012 @ 10:00 AM

    Topics: ROI PPC Marketing Strategy Call to Action Advertising

    VIDEO: Small Business Growth

    By TJ Shroat on Tue,Sep 25, 2012 @ 10:00 AM

    Topics: Entrepreneurship Startup small business marketing Small Business Trends Video

    INFOGRAPHIC: Driving Traffic to Retail Sites

    By TJ Shroat on Mon,Sep 24, 2012 @ 10:00 AM

    Topics: Pinterest Twitter Facebook Infographic Retail Marketing
    1 min read

    Top Questions about SEO

    By TJ Shroat on Thu,Sep 20, 2012 @ 10:00 AM

    Topics: Local SEO SEO

    INFOGRAPHIC: Content Marketing Mix

    By TJ Shroat on Wed,Sep 19, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic

    VIDEO: Improving SEO with Google+

    By TJ Shroat on Tue,Sep 18, 2012 @ 10:00 AM

    Topics: Google Google Video SEO
    1 min read

    INFOGRAPHIC: Post-Penguin SEO Checklist

    By TJ Shroat on Mon,Sep 17, 2012 @ 10:00 AM

    Topics: Google SEO Search Engine Marketing
    1 min read

    HubSpot Competitor Analysis Tool

    By TJ Shroat on Fri,Sep 14, 2012 @ 04:00 PM

    Topics: Competitor Analysis HubSpot
    1 min read

    Contacts Lead Scoring

    By TJ Shroat on Fri,Sep 14, 2012 @ 01:00 PM

    Topics: Conversions HubSpot Lead Scoring

    INFOGRAPHIC: Measuring Conversions with Attribution Modeling

    By TJ Shroat on Fri,Sep 14, 2012 @ 10:00 AM


    Attribution modeling is a way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies. From Slingshot SEO, here's an infographic that provides an overview of some of the different attribution models commonly used by inbound marketers.



    View Original Article
    Topics: ROI Conversions Conversion Testing Attribution Modeling Inbound Marketing
    3 min read

    A Guide to Local SEO

    By TJ Shroat on Thu,Sep 13, 2012 @ 10:00 AM


    Jayson DeMers of Search Engine Journal recently interviewed Sam McRoberts, CEO of Vudu Marketing, about local search engine optimization (SEO). This interview is a solid resource for local SEO and can be used by small business owners as an action plan.

    "What types of businesses need Local SEO?"
    Local SEO is for any business that gets at least some of its customers/clients locally, and especially for businesses with physical locations that they expect customers to go to.

    "How is Local SEO different from National SEO?"
    Elements that apply to national SEO also impact local SEO. Most importantly for local SEO, you need to create and claim a local profile on Google, which will show up for localized search results. Citations are also important. A citation is any place online that uses your company name, address, and phone number all on the same page, in the same format as your local listing. Finally, reviews on Google Places is an important local ranking factor.

    "How does on-site optimization differ for Local SEO vs. National SEO?"
    Make sure your name, address and phone number are used on every page of your site, in the same format as your Google local listing. Use your city and state names in your title tags, meta descriptions, and the content on your site. Use Schema local markup to better help search engines identify and show your location. Include a Keyhole Markup Language (KML) file on your site.

    "What are the most important signals that boost local SEO rankings?"
    The three biggest factors in local listings appear to be the number of citations, the number of reviews (Google Places listing, other places), and how positive the reviews are overall. Positive reviews seem to trump the other factors.

    "What does the location of a business to the city center have to do with anything?"
    Google gives a bias towards locations that are closest to the center of the city.

    "Can you outline a brief action plan you’d recommend for new company looking to compete for local search results?"
    Claim your local listing on Google Places and 100% complete it. Next, spread the information from Google Places across all the other major local platforms, in the same format. Each of these will become a citation. Claim all your social profiles. Continue to build on-site SEO. Finally, get your happy customers to leave positive reviews for you on Google Places.

    "Can you recommend some ways a local business can get citations?"
    Use a tool like the WhiteSpark local citation finder to locate the best citation sources for your city. Guest blog posting can give you a chance to get citations by including them in your author bio.

    "Can you recommend some ways a local business can get reviews?"
    Encourage customers or clients to rate their experience with you on your Google Places profile. Include links to your profile in email communications. DO NOT buy reviews.

    "Do you recommend small, local companies do local SEO in-house or hire an agency?"
    This depends on your budget. An agency may cost more, but might end up paying for itself through speed and accuracy.

    "Are there any specific services, websites, or tools that you recommend to help companies with local SEO?"
    WhiteSpark local citation finder is a cheap tool for finding citation sources. Something like MySEOTool can track your rankings with localization. Set-up Google Analytics and Google Webmaster Tools to track what keywords are driving search impressions and traffic to your site.

    "What price range should a typical small business expect to pay for local SEO, (in house or agency)?"
    Local SEO via an agency could range from $100/mo for the most basic work all the way up to tens of thousands of dollars per month for a competitive space with hundreds or thousands of locations.

    "Is Local SEO an ongoing endeavor, or is it more of a set-and-forget expense?"
    There's an ongoing component beyond set-up, as you should be getting new citations, reviews, social mentions and links each and every month.

    View Original Article
    Topics: Location-based Marketing Local SEO Local Business Marketing SEO

    INFOGRAPHIC: Step-by-step Guide to Email Marketing

    By TJ Shroat on Wed,Sep 12, 2012 @ 10:00 AM


    Social media is a powerful marketing tool that has grown quickly. However, email marketing may still be the most effective marketing tool for business. From Pardot, here's an infographic with six steps for effectively utilizing email for marketing.

    1. Create Compelling Content
    2. Use the Right Tools
    3. Test Your Deliverability
    4. Segment Your Audience
    5. Get Your Timing Right
    6. Track, Analyze and Adjust



    View Original Article
    Topics: Marketing Strategy Infographic Email Marketing

    VIDEO: Gaining Customers without Ads

    By TJ Shroat on Tue,Sep 11, 2012 @ 10:00 AM


    From Entreprenuer.com, here's a video interview with a small business owner who describes how she built a customer base with little in the way of a marketing budget.



    View Original Article

    Topics: Marketing Strategy Social Media Marketing small business marketing Video Advertising

    INFOGRAPHIC: Using Twitter for Customer Service

    By TJ Shroat on Mon,Sep 10, 2012 @ 10:00 AM


    As many as 48% of Tweets sent to companies are customer service questions. But only 13% of complaints sent to the top 100 retail brands in the US even received a response. Clearly, many companies are failing to take advantage of Twitter to build a positive brand. From Zendesk, here's an infographic that shows why companies should integrate Twitter into their customer support efforts.



    View Original Article
    Topics: Customer Service Twitter Social Media Infographic

    INFOGRAPHIC: Why Invest in Social Media Marketing?

    By TJ Shroat on Fri,Sep 07, 2012 @ 10:00 AM


    Every week, 5.3 billion pieces of content are shared on Facebook. Social media is an easy, fast and cheap way to promote your business. From Socialkia, here's an infographic that shows why social media is so important and effective for marketers.



    View Original Article
    Topics: Marketing Strategy Social Media Marketing Infographic

    VIDEO: The Future of Content Marketing

    By TJ Shroat on Thu,Sep 06, 2012 @ 10:00 AM


    The Content Marketing Institute is currently holding the Content Marketing World conference. You can follow coverage of the breakout sessions and keynotes here. In this video, Joe Pulizzi talks about why, by its very nature, Content Marketing World is a unique event, and what's in store for the future of content marketing.



    View Original Article

    Topics: Content Marketing Video
    1 min read

    INFOGRAPHIC: The Power of Visual Content

    By TJ Shroat on Wed,Sep 05, 2012 @ 10:00 AM


    Visual content is some of the most compelling content in the content marketing mix. Simply Measured conducted research to find out the engagement and sharing levels of photos and videos in comparison to text content. They found that videos are shared 1200% more than links and text posts combined. Photos are shared 200% more than text. From Simply Measured and JeffBullas.com, here's an infographic with more insights about the effectiveness of visual content.



    View Original Article
    Topics: Videos Pinterest Instagram Photo Sharing Content Marketing YouTube
    2 min read

    Are Search Engines and Users Seeing What You See?

    By TJ Shroat on Wed,Sep 05, 2012 @ 08:15 AM

    With YouTube reporting a 25% increase in online video views over an eight month period, video is an amazing tool to educate and expand your audience, drive traffic to your site and increase sales.  The key is having unique content and understanding how to manage optimization for that content.  Optimizing your video content and making it visible will help you rank with search engines and users alike.    

    Topics: SEO Search Engine Marketing
    1 min read

    Content Marketing Mistakes

    By TJ Shroat on Tue,Sep 04, 2012 @ 10:00 AM


    Content blogging has become a booming market, and yet, many small businesses struggle to fully take advantage of their expensive content. From JeffBullas.com, here are six content marketing mistakes to avoid in order to get the most out of your content.

    Mistake 1 - Not Having a Plan
    Most firms have little more than a short term plan that includes their next few blog posts or webpage additions. To go beyond your next few weeks of content, look at the big picture, determine how your content is adding value, make sure your content leads customers to and through the sales funnel, and track responses to your content for continuous improvement.

    Mistake 2 - Wrong Purpose
    "The goal of content writing is to spread valid professional advice about a topic that relates to your business." Avoid thinking that content is somehow about the writer, a random topic or a selling point. Know your audience, and write topics they want to read. The goal is to create value, not get a quick sell.

    Mistake 3 - Lack of Professionalism
    It should go without saying that content needs to be grammatically correct, clear and valid. Content should also be interesting, engaging and meaningful.

    Mistake 4 - Incorrect Usage of Social Media
    Not using social media at all leaves a lot of potential marketing benefits on the table. Overuse social media, and it can become your sole content marketing effort. Be consistent with your social media use, across all networks. Make it easy for readers to share your content by using social media buttons on your site.

    Mistake 5 - Improper SEO
    Improving your search engine rankings is one of the main reasons to do content marketing. But you need to be aware of the latest SEO techniques. Consider hiring an SEO expert to help draft a content policy that incorporates SEO best-practices.

    Mistake 6 - Untapped Resources
    Find ways to incorporate your business’s specific strengths and expertise into your content to make it unique. Employees can be tapped for ideas or to do the actual writing. Content should set your company apart.

    View Original Article
    Topics: Inbound Marketing Content Marketing Social Media SEO

    INFOGRAPHIC: Email Marketing

    By TJ Shroat on Mon,Sep 03, 2012 @ 10:00 AM


    Email marketing is directly marketing a commericial message to potential or current customers using email. Any of the following uses of email could be considered email marketing.
    • Ads
    • Requests for Business
    • Sales Solicitations
    • Requests for Donations
    • Loyalty
    • Trust Building
    • Brand Awareness Building
    From Webstarts.com, here's an infographic that gives a good overview of email marketing.




    Topics: Infographics Marketing Strategy Email Marketing

    INFOGRAPHIC: Smartphone Marketing

    By TJ Shroat on Fri,Aug 31, 2012 @ 10:00 AM


    How important is it to optimize your website for mobile traffic? Consider that in the last year, leading ecommerce websites have seen a 103% increase in traffic from smartphones. From Monetate and Hubspot, here's an infographic that shows the importance of thinking about smartphones when planning a marketing strategy.




    View Original Article
    Topics: Mobile App Infographic Mobile Marketing Smartphones Mobile Website

    VIDEO: Keeping Abreast of Changes to Search Engine Algorithms

    By TJ Shroat on Thu,Aug 30, 2012 @ 10:00 AM


    Google and Bing often make changes to their search engine algorithms which can affect the way a company's website turns up in search results. How does someone keep up with these changes that have the potential to negatively impact your SEO? From Entrepreneur.com, here's a video with Search Engine Land editor Danny Sullivan in which he recommends some useful resources.



    View Original Article

    Topics: Google Video SEO Search Engine Marketing Bing
    1 min read

    Analyzing your Inbound Marketing Funnel for Investment Success

    By TJ Shroat on Thu,Aug 30, 2012 @ 08:10 AM

    Having a good understanding of your inbound marketing funnel is essential to generating revenue.  Even more important is making sure that you are not wasting that revenue investing in channels that do not support your goal.  

    Topics: Sales Funnel Inbound Marketing Lead Generation

    INFOGRAPHIC: Email Marketing vs. Lead Nurturing

    By TJ Shroat on Wed,Aug 29, 2012 @ 10:00 AM


    Isn’t lead nurturing just a fancy term for email marketing? No, says MarketStar. Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact.




    View Original Article
    Topics: Infographic Lead Nurturing Email Marketing
    1 min read

    Statistics That Indicate the Future of Marketing

    By TJ Shroat on Tue,Aug 28, 2012 @ 10:00 AM


    Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed.

    Social Media and Social Lead Nurturing Stats
    • Failure to respond via social channels can lead to up to a 15% increase in churn rate
    • 75% of B2B companies do not measure or quantify social media engagement
    • 84% of B2B marketers use some form of social media

    Personalization, Relevancy and Dynamic Content Stats
    • Personalized emails improve click-through rates by 14%, and conversion rates by 10%
    • 80% of mobile internet users prefer locally relevant ads
    • 62% of adults under 34 are willing to share their location to get more relevant content

    Email Marketing and Automation Stats
    • 59% of B2B marketers say email is the most effective channel for generating revenue
    • 61% of marketing companies plan to increase their email marketing efforts in the next year
    • A 50% increase in the adoption of marketing automation technology is expected by 2015

    Marketing Analytics and Integration Stats
    • 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years

    Mobile Marketing and App Stats
    • Mobile commerce will account for 24.4% of overall e-commerce revenues by the end of 2017
    • 45% of US businesses are conducting some form of mobile marketing
    • 47% of marketing companies plan to increase mobile application efforts in the next year


    View Original Article
    Topics: Marketing Strategy Social Media Marketing Mobile Marketing Marketing Trends
    1 min read

    INFOGRAPHIC: How Marketers Use Social Media

    By Jack Barry on Mon,Aug 27, 2012 @ 10:00 AM


    SEOmoz conducts an annual industry survey (6491 respondents) on the state of search engine optimization, internet marketing, and the marketing profession. Hubspot has created an infographic snapshot from that data.

    A Closer Look at How Marketers Are Using Social Media

    Topics: Inbound Marketing Marketing Strategy Content Marketing Infographic HubSpot SEO
    1 min read

    INFOGRAPHIC: How to Get Check-Ins

    By TJ Shroat on Fri,Aug 24, 2012 @ 10:00 AM


    The number of customers using social location applications on their smartphones, like Foursquare, Yelp, and Facebook, is small but growing. From Intuit, here's an infographic on how to encourage your customers to check-in with these applications and drive more traffic to your location.

    Offer a Special - Reward loyal customers and attract new ones with a discount for frequent or first-time check-ins.
    Encourage Groups - Create a special that unlocks for large party check-ins.
    Don't Give it Away - Consider perks other than discounts or freebies.




    View Original Article
    Topics: Social Business FourSquare Location-based Marketing Social Location Google Local Local Business Marketing Facebook Infographic
    2 min read

    Infographics ROI

    By TJ Shroat on Thu,Aug 23, 2012 @ 10:00 AM


    Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. You need to be able to justify the internal and external value of infographics as a communication tool, but not every marketing and communication initiative that adds value to an organization can be unequivocally connected to revenue.

    Social Media Explorer suggests a way to measure VOI (value of infographics) through a combination of tangible and intangible metrics.

    Tangible Metrics
    • Awareness - indications of the exposure you infographics receive across different digital channels
      • Inbound Links - Use Google Analytics to measure links back to your infographics. Back links will also show what types of people and sites publish your content.
      • Page Views - Google Analytics will also measure pageviews and unique views.
      • Searches - Measure how many people are finding your infographics by using specific keywords. Pay attention to the number of searches, and refine your keyword optimization.
      • SEO Ranking - Measure the pagerank of your infographics on major search engines such as Google and Bing.
      • Subscribers -  Measure blog subscribers (RSS and email), email subscribers, and followers on social networks such as Twitter, Facebook and LinkedIn.
    • Engagement - indications of how involved your audience is with your infographic content
      • Average Time on Page - How long do visitors stay on the infographic web page?
      • Comments - Track number of contents and tone.
      • Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+.

    Intangible Benefits
    • External
      • Building Relationships - Content publication and promotion provides opportunities to develop relationships with influential individuals, media and organizations.
      • Credibility - Publishing relevant, educational infographics helps establish thought leadership with your audience.
      • Experience with Your Brand - Content creates the opportunity for positive interactions and experiences with your brand.
    • Internal
      • Communication - The accessibility and viral nature of infographics give them the potential to be spread across your organization and expand internal debate and dialogue.
      • Corporate Pride - Infographics and other content that gets widely shared can become a point of pride for the organization.
      • Decision-making - Infographics speed up information consumption and understanding, resulting in incrementally quicker decisions.
      • Learning - Infographics can educate employees by making complex information easier to understand.


    View Original Article
    Topics: Infographics Metrics Social Media Marketing Content Marketing
    1 min read

    INFOGRAPHIC: Current Thinking on SEO Methods

    By TJ Shroat on Wed,Aug 22, 2012 @ 10:00 AM


    From SEO Peace, here's an infographic with the most recent best practices for search engine optimization.

    1. Use Guest Blogging Opportunities
    2. Fix Broken Links
    3. Chase Competitors' Links with High Page and Domain Authority
    4. Get Interviewed
    5. Get Social - Attract Natural Popularity and the Most Powerful Links
    6. Content Links on Authority Sites
    7. Use Web 2.0 Pages
    8. Use Wiki Links
    9. Publish eBook
    10. Create News Links and Press Releases
    11. Use Trackbacks


    View Original Article

    Topics: Website Optimization Infographic SEO Guest Blogging

    VIDEO: Gamification vs. Discounts

    By TJ Shroat on Tue,Aug 21, 2012 @ 10:00 AM


    From Entrepreneur.com, here's a video from gamification expert Gabe Zichermann about how a business can reduce its reliance on discounts and coupons, and instead build customer loyalty by designing a "gamified experience" around the emotional value of their products and services.




    View Original Article

    Topics: Social Gaming Gamification Discounts Coupons Video

    INFOGRAPHIC: Growing Your Social Media Presence

    By TJ Shroat on Mon,Aug 20, 2012 @ 10:00 AM


    Marketers measure social media ROI in several ways:
    • Followers/Fans
    • Website Traffic
    • Social Mention
    • Lead Generation
    • Sales
    But most CEOs think only in terms of sales. From InventHelp, here's an infographic about how to convert follower data into sales figures, and how to grow your followers.




    View Original Article
    Topics: Metrics Social Media Marketing Twitter Facebook Infographic
    2 min read

    LinkedIn Features You Should Be Using, but Most Likely Aren’t

    By TJ Shroat on Mon,Aug 20, 2012 @ 09:12 AM

    Like most things in life, you have to put some effort in to get anything out.  This holds true for LinkedIn and the features that it provides its users.  From basic to more advanced, the site offers features that everyone in business should take advantage of to make the greatest impact on their success.

    Topics: Marketing Strategy Social Media Marketing Social Media Lead Generation Lead Management LinkedIn
    1 min read

    INFOGRAPHIC: Social Media Maintenance

    By TJ Shroat on Fri,Aug 17, 2012 @ 10:00 AM


    From Social Caffeine, here's an infographic on how to more easily maintain your social media presence on a daily basis.

    Setup
    • Thoroughly fill out your social media profiles
    • Search for like-minded people for connections
    • Converse and build relationships

    Strategize
    • Create good content
    • Share your content via your social networks
    • Curate content from respected sources

    Schedule
    • Choose post frequency
    • Share more than you promote
    • Periodically post calls to action




    View Original Article
    Topics: Marketing Automation Social Media Marketing Social Media Infographic
    2 min read

    Social Media Marketing Mistakes

    By TJ Shroat on Thu,Aug 16, 2012 @ 10:00 AM


    From JeffBullas.com, here are fifteen mistakes commonly made by marketers inexperienced in managing social business and content marketing presences.

    Confusing Your Content with Product Talk
    Content can relate to your company and its products/services, but the main focus should be to educate and entertain. Few audiences will find a product description to be engaging.

    Confusing Your Contacts with Business Connections
    Real connections are people who have an investment in your content and are much more likely to interact with you and spread the word. Those connections are much more valuable than uninterested "friends", "contacts" or "fans".

    Thinking that Having a Blog Means You Are Being Heard
    Participation in social media doesn't automatically equate to having an audience. Your blog content likely won't get a lot of initial interest. Beyond publishing your own blog, comment on other blogs, write guest posts, build a following and spread content through as many relevant networks as possible.

    Shouting for Attention
    Don't repeat the same status update multiple times, or write in all CAPITAL LETTERS. Instead, keep producing good content. It will eventually get noticed.

    Confusing Your Contacts with Newsletter Subscribers
    Don't add someone to an email list unless they specifically register for it, or you've asked their explicit permission to be added.

    Fan-Buying
    The best way to build a social media following is by being visible with consistent, good content. Offers that promise fans or followers for cash are a waste of money and time.

    Confusing Connections with Conversations
    As a rule, only 1% of participants will create content or start discussions, 9% will response and 90% will do neither.

    Confusing Infographic Production with a Social Media Strategy
    Infographics are a great way to share relevant information in an organized way, but it's only one type of content. You need to have multiple content outlets.

    Animal Images
    While pictures of animals are the most frequently shared items on many social networks, they won't get you taken seriously as a business.

    Confusing Numbers with Real Statistics
    Base you insights on real data. Don't choose numbers just to prove a point.

    Confusing Statistics with Facts
    When sharing data, understand how it was derived and what it actually means.

    Confusing Followers with an Audience
    Not everyone who follows you actually listens to you. Focus on direct contact and pay attention to your followers' updates.

    Confusing Following with Marketing
    "Marketing is the careful interaction of different channels, well placed content, connecting and communicating (with the right people) and eventually building relationships to potential customers."

    Thinking that Social Media Engagement Means You Have the Attention of the Masses
    A big network doesn't automatically translate to a large audience. You must actively connect with others before you can expect other people to listen.

    Confusing Communication with Talking
    Marketing is no longer a one-way street. The days of putting out a marketing message and then waiting on the numbers is over. With social media, you must share information and listen to your audience.

    View Original Article
    Topics: Inbound Marketing Marketing Strategy Social Media Marketing Content Marketing
    2 min read

    Using LinkedIn for Lead Generation: 5 Quick Tips

    By TJ Shroat on Thu,Aug 16, 2012 @ 09:08 AM

    LinkedIn is on the top professional networks today and is a treasure trove for lead generation. The site helps you connect and grow your network, which ultimately helps you promote and grow your business. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base.
    Topics: Lead Generation Lead Management Lead Nurturing LinkedIn

    INFOGRAPHIC: B2B Marketing Analytics

    By TJ Shroat on Wed,Aug 15, 2012 @ 10:00 AM


    From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns.



    View Original Article
    Topics: Metrics Infographic B2B Internet Marketing B2B Marketing Analytics Marketing Analytics

    VIDEO: Organic Search Optimization

    By TJ Shroat on Tue,Aug 14, 2012 @ 10:00 AM


    Search Engine Land editor Danny Sullivan gives a quick primer on how to get your website to rank higher in organic search (results based on relevance to search terms and phrases), in this video from Entrepreneur.com.

    Organic Ranking Factors
    • Engaging Content
    • Correct Page Titles
    • Keyword Research
    • Request Backlinks
    • Active in Social Media



    View Original Article

    Topics: Website Optimization Video SEO Search Engine Marketing

    INFOGRAPHIC: B2B Email Marketing

    By TJ Shroat on Mon,Aug 13, 2012 @ 10:00 AM


    As the role of inbound marketing increases, email has become a lead nurturing tool, rather than a primary source of lead generation. From Pardot, here's an infographic about the changing role of email in marketing strategy.



    View Original Article
    Topics: Inbound Marketing Marketing Strategy Infographic Email Marketing
    2 min read

    Why Implementing a Good Content Strategy is Good for Business

    By TJ Shroat on Mon,Aug 13, 2012 @ 08:25 AM

    Think of a content strategy like a map to your destination or goal.  Without it you end up on a back country road in the middle of nowhere, where no one can hear you!  Well, that is the last thing you want to happen when it comes to your business.

    Topics: Marketing Strategy Social Media Marketing Content Marketing Social Media B2B Lead Generation B2B Marketing Editorial Calendar
    1 min read

    5 Steps To Get Daily Blog Visitors

    By TJ Shroat on Sat,Aug 11, 2012 @ 09:21 PM

    With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind?  What steps should you be taking to make sure your blog is getting daily visitors?  Some blog basics along with a little schmoozing could make all the difference.  

    Topics: Social Media Marketing Social Media Blogs Guest Blogging

    INFOGRAPHIC: The State of Daily Deals

    By TJ Shroat on Fri,Aug 10, 2012 @ 10:00 AM


    Daily deal sites brought in $3 billion in revenue in 2011. However, retailers have been less than thrilled with daily deals, as they don't appear to encourage customer loyalty or allow retailers a way to track spend. From Truaxis, here's an infographic that shows the current thinking on daily deal sites.




    View Original Article
    Topics: Location-based Marketing Daily Deals Local Business Marketing Infographic Social Commerce
    1 min read

    Social Media Automation Mistakes

    By TJ Shroat on Thu,Aug 09, 2012 @ 10:00 AM


    Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.

    Fear
    Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation.

    Too Much Automation
    Overuse of social media automation is probably the most common complaint against it. Find the rate balance of updates for each of the networks in which you participate. Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates.

    Failing to Leave Room for Last Minute Updates
    Unexpected things will come up that you will want to share. Make sure your scheduled updates aren't so frequent that you can't insert timely updates.

    Setting and Forgetting It
    Remember that you are automating only your updates. You still have to monitor the discussion around your content and answer any questions/response.

    Outsourcing without Setting Expectations
    If you outsource your social media, make sure the agency understands your expectations for targeting, frequency and monitoring.

    Robotic Updates
    Spend some time crafting your updates to infuse some personality into them.

    Stale Content
    Great content that interests your audience will make the fact that you scheduled it in advance irrelevant.

    Bad Timing
    Schedule your updates at times that make sense for your audience. And obviously, schedule time sensitive offers accordingly.

    One-Size-Fits-All Scheduling
    Each social network has its own guidelines, tone and audience. Schedule according to the nuances of your networks.

    Not Measuring Results
    To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best.

    Not Adding Share Links
    Make it easy for your audience to share your content and expand your reach.

    View Original Article
    Topics: Marketing Automation Social Media Marketing Social Media Marketing Analytics

    INFOGRAPHIC: Small Business Success with Social Marketing

    By TJ Shroat on Wed,Aug 08, 2012 @ 10:00 AM


    Engagement marketing is getting your fans and followers to interact with you to help drive word-of-mouth recommendations. Many small businesses are using engagement marketing, and having success, without realizing it. From Constant Contact, here's an infographic about small businesses' perception of social media marketing, and their real successes.


    Topics: Engagement Metrics Social Media Marketing Facebook small business marketing
    2 min read

    Top SEO Blunders and How to Avoid Them

    By Jack Barry on Tue,Aug 07, 2012 @ 02:27 PM

    Topics: Tips SEO Search Engine Marketing

    VIDEO: B2B Social Media Myths

    By TJ Shroat on Tue,Aug 07, 2012 @ 10:00 AM


    From MarketingSherpa's B2B Summit, here's a video excerpt of keynote speaker Jay Baer (President, Convince & Convert) dispelling some of the myths that surround business to business social media marketing.



    View Original Article

    Topics: Social Media Marketing B2B Internet Marketing B2B Marketing Video

    INFOGRAPHIC: Anatomy of a Successful Social Marketing Campaign

    By TJ Shroat on Mon,Aug 06, 2012 @ 10:00 AM


    From Marketo, here's an infographic examining all the elements of a successful business-to-business social marketing campaign.



    View Original Article
    Topics: Marketing Strategy Social Media Marketing Infographic B2B Internet Marketing B2B Marketing
    1 min read

    SLIDESHOW: Social Media in 2011

    By TJ Shroat on Fri,Aug 03, 2012 @ 10:00 AM


    Digital Buzz Blog posted a huge slideshow from InSites Consulting of statistics, observations and facts on the uptake, experience and use of social media from around the world in 2011. There's a wealth of relevant marketing knowledge in the presentation.

    Topics: Social Media Marketing Social Media Social Media Trends
    2 min read

    Reasons People Don't Trust Companies

    By TJ Shroat on Thu,Aug 02, 2012 @ 10:00 AM


    Building trust may be the most important way to gain customers. And yet, many companies come across as untrustworthy, without knowing it. From Hubspot, here's a list of 21 ways that companies get in their own way by appearing untrustworthy.

    Erratic Website Design
    Messy sites are perceived as symptomatic of a messy company. Distracting, cluttered or slow loading sites can also evoke fears of viruses.

    No Way to Contact Someone
    Not offering contact information gives the impression that you're willing to take a customer's money, but not willing talk to them.

    No Pricing Information Available
    Give visitors at least a general idea of the cost of your products or services. Otherwise, customers will assume you are only trying to sell to them.

    Vague Copy
    If customers don't understand what you're trying to say, they will assume you are being deliberately evasive.

    Spelling/Grammar Errors
    Spelling and grammar mistakes indicate a lack of professionalism.

    Writing for SEO, Not for People
    Search terms used in writing need to make sense to actual humans.

    Lack of Thought Leadership
    Build credibility and authority through quality content.

    Bait and Switch
    Represent your content and offers fairly and accurately.

    Overly Personal Form Fields
    Don't ask for personal information from leads unless the reason is apparent.

    No Visible Privacy Policy
    Let leads and customers know that you won't share their information with third-parties.

    No Organizations Vouch for You
    E-commerce sites and service businesses need to demonstrate legitimacy via third-party badges like BBB, VeriSign and TRUSTe.

    No Customers Promoting You
    Customer testimonials can convince leads and prospects that you're safe.

    Bad Online Reviews
    Monitor and address negative online reviews.

    No Social Presence
    As social media has become ubiquitous, companies with no presence don't look savvy or organized.

    Not Engaging in Social Media Conversations
    Maintaining a social media presence means answering questions and having conversations.

    Defensiveness
    Take an apologetic approach to social media disagreements.

    Emailing People That Didn't Opt-In
    Avoid being seen as a spammer by only emailing leads that have requested emails from you.

    Unsubscribing from Email Is Difficult
    "Unsubscribe" buttons in emails are a legal requirement. Make them easy to find and make sure they work.

    Poorly Targeted Email Content
    Poorly targeted email content makes people feel like a sales target.

    Emails That Always Trigger SPAM Filters
    Make sure you're optimizing your emails for the inbox.

    Be Excellent to Others
    Build trust by proactively showing customer, fan and employee positive feedback.

    View Original Article
    Topics: Content Marketing Lead Generation Lead Nurturing Customer Satisfaction Customer Engagement

    INFOGRAPHIC: M-commerce vs. E-commerce

    By TJ Shroat on Wed,Aug 01, 2012 @ 10:00 AM


    By 2014, e-commerce will make up more than half of all retail purchases worldwide. Price competition has been a driving force in e-commerce trends. Now, devices like smartphones and tablets are having a significant impact on both online and in-store shopping. Mobile commerce (m-commerce) is giving shoppers exponentially more control over their shopping experience. From Big Commerce, here's an infographic about the shifting e-commerce environment.



    View Original Article
    Topics: Mcommerce Mobile Marketing Smartphones Mobile Website

    VIDEO: SEO for Startups in Under 10 Minutes

    By TJ Shroat on Tue,Jul 31, 2012 @ 10:00 AM


    From Google, here's a 10 minute video full of search engine optimization tips specifically tailored for startups with less than 50 pages of content who are hoping to rank for a handful of related terms.



    Watch on YouTube

    Topics: Google Video SEO
    1 min read

    INFOGRAPHIC: Global Social Media Check-Up 2012

    By TJ Shroat on Mon,Jul 30, 2012 @ 10:00 AM


    Burson-Marsteller does an annual study of how companies are adapting to the rapid growth of social media. Here's an infographic of their 2012 findings.

    Top Findings:
    1. People are talking about the Fortune Global 100, a lot.
    2. Video content creation is on the rise.
    3. Engagement is second nature to companies.
    4. Multiple accounts on social media platforms allow companies to target audiences by geography, topic or service.
    5. Companies are adapting rapidly to new platforms.



    View Original Article
    Topics: Social Media Marketing Social Media Infographic Social Media Trends

    INFOGRAPHIC: Engagement Rate

    By TJ Shroat on Fri,Jul 27, 2012 @ 10:00 AM


    Fan growth, your posts, your fan interaction, users’ wall posts...many factors are a part of social success. According to Socialbakers, the best way to compare social performance is to analyze Engagement Rates, a calculation that can be applied for any social network that uses public data. Here's an infographic that explains the calculation and why it's a metric worth monitoring.



    View Original Article
    Topics: Engagement Metrics Social Media Marketing Infographic
    1 min read

    Apps for Online Marketers

    By TJ Shroat on Thu,Jul 26, 2012 @ 10:00 AM


    Improving SEO requires constant vigilance. Julia Peterson, writing on  JeffBullas.com, reports on several smartphone applications that allow you to monitor multiple variables at once, from any location.

    Raven Tools

    Raven has a comprehensive toolkit covering many SEO indicators, including social mentions and a clearer connection between marketing expenses and revenue impact. The app is free, though you will need a Raven subscription to get the full use of the tool.

    iSEO

    Allows you to skim rankings like Blog Worth, Google, Technorati Authority, Alexa, MSN/Yahoo! Indexed pages, and Google Indexed pages. You can also examine indicators over time and monitor competitors.

    Ego

    Ego is a good way to streamline analysis from multiple analytical tools. While the analysis isn't deep, it does give a birds-eye view of Twitter followers, feed subscriptions, and pageviews across multiple platforms.

    Google Analytics

    This app provides a broad, detailed picture of your sites. It covers things like average time spent on your site, page views per visitor, percentage of repeat visitors, where visitors come from, and who referred them. This is perhaps the best standalone tool available and one of the few options for Android users.

    Link Juice

    The app is good for locating and diagnosing performing pages, thus allowing you to focus your efforts on successful practices.


    View Original Article
    Topics: Mobile App Marketing Strategy SEO Marketing Analytics

    INFOGRAPHIC: Social Media Customer Service

    By TJ Shroat on Wed,Jul 25, 2012 @ 10:00 AM


    Studies show that about 84% of company social media use is geared toward providing customer service. Firms that engage customers via social media realize a measurable boost in customer loyalty. From Bluewolf, here's an infographic on the growing importance of social customer service.



    View Original Article
    Topics: Customer Service Social Media Infographic

    VIDEO: Creating a Social Media Policy

    By TJ Shroat on Tue,Jul 24, 2012 @ 10:00 AM


    In the following video on Entrepreneur.com, Mikal Belicove outlines how to create a social media policy for your company.

    Topics: Social Media Marketing Social Media Video

    INFOGRAPHIC: Online Marketing Mistakes

    By Chandler Austin on Mon,Jul 23, 2012 @ 10:00 AM


    From Prestige Marketing, here's an infographic of the most common mistakes to be avoided in online marketing campaigns.

    Top 5 Online Marketing Mistakes [Infographic]

    View Original Article
    Topics: Social Media Marketing Content Marketing Infographic SEO Email Marketing

    INFOGRAPHIC: Integrated Marketing

    By Chandler Austin on Fri,Jul 20, 2012 @ 10:00 AM


    Marketers can feel paralyzed by the seemingly infinite number of marketing channels available for them to try to reach customers. They should put their customers in control by allowing them to choose how and when they wish to receive relevant information and/or make purchases. From Neolane, here's an infographic of integrated marketing statistics which shows how customers are interacting with brands through these channels.



    View Original Article
    Topics: Inbound Marketing Marketing Strategy Social Media Marketing Infographic
    1 min read

    Facebook Ads That Work

    By Chandler Austin on Thu,Jul 19, 2012 @ 10:00 AM


    The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords.

    1. High Relevance - an effective ad is one that is 100% relevant for the search query, from the ad to the landing page
    2. Compelling Call-to-Action - an ad should generate a sense of urgency in the user to click it now
    3. Value Proposition - value can be lower prices, free shipping, an easy return policy, or a time limit for a sale

    These elements are also important for Facebook ads. The big challenge on Facebook is to grab the attention of the user. Google users are actively searching for something. Facebook users are just checking in on their social lives. So Facebook ads must also have an element of distraction.

    Hubspot identified ten effective Facebook ads. Here are a few, and why they work.

    West Elm

    This ad was seen by a college student, so it was well targeted. Words like ".edu" and "college" call attention to it, and the value is clearly stated.

    Bud Light

    This ad showed up for a man in his 30s. Obvious overlapping interests for Bud Light and the NFL. "Exclusively" means that this ads was created for Facebook fans only. The image attracts users with the promise of a video.

    Samsung

    The targeting isn't necessarily tight, but the value proposition is very clear. The image draws the eye with bright colors, the four phones featured and the $300.

    View Original Article
    Topics: Online Ads Adwords Facebook Advertising

    INFOGRAPHIC: Social Marketing on the Big 3

    By Chandler Austin on Wed,Jul 18, 2012 @ 10:00 AM


    From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube.

    Included are strategies to:
    1. Improve your social reach
    2. Increase your fan engagement
    3. Identify and engage influencers
    4. Increase lead generation
    5. Apply analytics to know what works



    View Original Article
    Topics: Social Media Marketing Twitter Facebook Infographic Lead Generation YouTube Analytics

    VIDEO: Virality and the Canadian National "Canthem"

    By Chandler Austin on Tue,Jul 17, 2012 @ 10:00 AM


    Molson filmed five musicians performing "O Canada" using nothing but instruments made from Molson Canadian bottles and cans. Word of mouth marketing expert Andy Sernovitz explains on his blog why this is the type of video that could and should go viral:
    • It's a company marketing video but it doesn't try to "sell".
    • It's fun (i.e. you don't have to be edgy).
    • It taps into something bigger than the brand.



    View Original Article

    Topics: Word of Mouth Marketing Viral Marketing Video Viral

    INFOGRAPHIC: Calculating Social Media ROI

    By Chandler Austin on Mon,Jul 16, 2012 @ 10:00 AM


    Ignite Social Media has created a method for calculating the return on investment for social media called the purchase equivalency calculator. The method doesn't purport to show a connection between social and sales. Instead, it's a way to compare social media marketing to investment in traditional online advertising. Here's an infographic describing the calculations.

    Topics: ROI Social Media Marketing Infographic

    INFOGRAPHIC: Competing with Big Brands

    By Chandler Austin on Fri,Jul 13, 2012 @ 10:00 AM


    Social media and inbound marketing techniques make it possible for small businesses to compete with and succeed against Fortune companies. From Cox Business, here's an infographic about how the little guys stay ahead of their larger competition.



    View Original Article
    Topics: Inbound Marketing Infographic small business marketing SMB Lead Generation
    1 min read

    Creating an Inbound Marketing Plan

    By Chandler Austin on Thu,Jul 12, 2012 @ 10:00 AM


    Outbound marketing requires you to invest time and money in attracting new customers one at a time, via techniques like cold calling, pay-per-click advertising and media buys. But as prospects are exposed to more and more sales messages on a daily basis, outbound marketing has become less and less effective. As a result, inbound marketing, the process  by which you build and distribute valuable content that enables new customers to find out about your business without direct involvement on your part, has become more popular. From Entrepreneur.com, here's a five step guide for starting an inbound marketing campaign.

    Identify Your Target Customers
    Before you can drive visitors to your website, you need to determine what type of customer you'd like to reach. The more specific your target audience, the better, as you'll be able to tailor your content to their interests. Do a thorough analysis of the types of customers you have attracted in the past.

    Set Your Desired Action
    Once you've determined your audience, decide what you want them to do when they visit your site by setting up a call to action. This will depend on your business goals. Examples include making a purchase, subscribing to an email list or sharing your inbound marketing content.

    Create Your Viral Campaign Pieces
    Include content in your campaigns that can be easily shared via social networks. This can be text-based articles, infographic images or video, to name a few. Produce content types geared toward the way your target audience behaves online. Always include your calls to action.

    Get Social
    Distribute your content on the social networks where your target audience is most active. Your content is more likely to be shared if you are a valued, engaged member of your chosen social communities. Therefore, interact with those communities and share content beyond your own marketing pieces. After building trust within a community, ask power users to share your content.

    Measure Your Inbound Marketing Success Rate
    Make your goals measurable, whatever they are. It's always helpful to know which of your marketing actions drove a visitor to your site, for example. Google Analytics can be a useful tool in determining whether your efforts are working.

    View Original Article
    Topics: Outbound Marketing Inbound Marketing Content Marketing Call to Action

    INFOGRAPHIC: Pinterest for Business

    By Chandler Austin on Wed,Jul 11, 2012 @ 10:00 AM


    Pinterest is one of the fastest growing sharing sites in the world, and the third most popular social networking site in the world. For some businesses, Pinterest can be a great place to share their work and find new leads. From Blackbox Social Media, here's an infographic about how businesses can best utilize Pinterest.



    View Original Article
    Topics: Pinterest Social Discovery Social Media Marketing Infographic Lead Generation

    VIDEO: Social Media Marketing vs. Search Engine Marketing

    By Chandler Austin on Tue,Jul 10, 2012 @ 10:00 AM


    A few months ago, we posted an infographic created by MDG Advertising that compared the effectiveness and ROI of search marketing versus social media. Here's a video that summarizes that infographic.



    Watch on YouTube

    Topics: Social Media Marketing Video SEO Search Engine Marketing

    INFOGRAPHIC: ROI for Twitter and Facebook

    By Chandler Austin on Mon,Jul 09, 2012 @ 10:00 AM


    From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook.



    View Original Article
    Topics: ROI Metrics Social Media Marketing Twitter Facebook Infographic

    INFOGRAPHIC: Increasing Your Facebook Reach

    By Chandler Austin on Fri,Jul 06, 2012 @ 10:00 AM


    From Mariposa Interactive, here's an infographic about how businesses can optimize their Facebook posts.



    View Original Article
    Topics: Social Media Marketing Facebook Infographic
    2 min read

    Try Unique Content Types

    By Chandler Austin on Thu,Jul 05, 2012 @ 10:00 AM


    Successful inbound marketing requires the regular creation of quality content. Blogs and social media are a big part of that content creation, but the same type of content, over and over, can bore your prospects. From the Hubspot Blog, here are 14 underutilized content types to give a try.

    Animated GIFs
    Easy to make, GIFs have been around awhile, and can add an interesting visual element to your marketing content.

    Comics/Cartoons
    Funny cartoons that are relatable to people in your industry will garner more social shares than the average text update. They also stay popular on the web longer than other inbound links.

    Concept/Content Visualizations
    Visualizations can more easily explain abstract or difficult-to-understand concepts that are hard to describe through text.

    Controversial Content
    Controversy is compelling, because it stirs up emotion, inspires passion and motivates action. Back up your opinions with supporting arguments. Don't stir up controversy just for the sake of controversy.

    Livestreaming Video
    Excellent for real-time social engagement. Record your livestream and make it available for on-demand viewing.

    Embedded Tweets
    Promote your social media presence right on your website site. If you have users who are tweeting positively about your company, you should be showing it off.

    Event Information
    Have a webpage dedicated to events your company will be attending in the foreseeable future.

    Infographics
    Eye-catchingly colorful, use infographics for almost any subject to illustrate data-based or process-based information.

    Memes
    Adapt current popular memes for your own marketing purposes.

    Music Videos
    Videos are excellent for branding and brand awareness.

    Original Data
    Survey your customer base, or partner with a research firm to help you collect the data and pull together a research report on the findings, and release it as a new offer.

    Podcasts
    Podcasts are great for people who want to learn while commuting or traveling.

    SlideShare Presentations
    Share your internal presentations (sans company secrets) with the general public.

    User-Generated Content
    Leverage the content created by passionate fans of your brand. Use testimonials or incentivize the creation of content.

    View Original Article
    Topics: Inbound Marketing Content Marketing

    INFOGRAPHIC: Social Media vs. Traditional Media

    By Chandler Austin on Wed,Jul 04, 2012 @ 10:00 AM


    From Kuhcoon.com, here's an infographic that compares the pros and cons of social media and traditional media.



    View Original Article
    Topics: Traditional Media Social Media Marketing Social Media Infographic

    VIDEO: Social Media in the Marketing Mix

    By Chandler Austin on Tue,Jul 03, 2012 @ 10:00 AM


    According to Mikal Belicove in this video on Entrepreneur.com, the traditional marketing mix of the four "Ps": product, price, place and promotion, have grown with the addition of a fifth "P", participation, as the result of social media.



    View Original Article
    Topics: Marketing Strategy Social Media Marketing Video

    INFOGRAPHIC: Email Marketing vs. Social Media Marketing

    By Chandler Austin on Mon,Jul 02, 2012 @ 10:00 AM


    From HostPapa, here's an infographic that shows the advantages of both email marketing and social media marketing.



    View Original Article
    Topics: Marketing Strategy Social Media Marketing Infographic Email Marketing

    INFOGRAPHIC: An Easy Guide to SEO

    By Chandler Austin on Fri,Jun 29, 2012 @ 10:00 AM


    Search engine optimization can move your site up in the rankings on search engine results pages, thus gaining visibility with online consumers. From Rise Interactive, here's an infographic guide to the in’s and out’s of search engine optimization.



    View Original Article
    Topics: Website Optimization Infographic SEO Search Engine Marketing
    2 min read

    Content Marketing Checklist

    By Chandler Austin on Thu,Jun 28, 2012 @ 10:00 AM


    Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.

    "Don't Build on Rented Land"
    Where will your content live and how will the audience get to it? Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Don't build your business there. Ideally, publish to a domain you own. For most, a self-hosted WordPress is a good solution.

    "Craft Your Cornerstone"
    Your cornerstone is what interests and engages your audience. You may start with your own interests. What do you want every reader of your site to know about?

    "Make Your Content Worth Reading"
    Readers decide whether your content is worthwhile. Worthwhile content includes:
    • a headline that pulls in the audience
    • focuses on problems the reader cares about
    • engaging, attention holding formatting
    • at least some entertainment

    "Give Your Content a Secure Environment"
    Make sure your web site is secure. This can be accomplished with a web hosting company with a strong security track record, or with a monitoring service.

    "Don’t Give Your Great Content an Ugly Apartment"
    Having great content won't matter if your site has an amateurish or cluttered design. Strive for a  beautiful, professional-looking design.

    "Create Content that Attracts a Wider Audience"
    Have a strong, well-defined point of view. Headline writing is also important.

    "Build an Email List Sooner Rather than Later"
    Email is that best way to deepen the relationship created with your content. Email more fully engages the reader's attention. Use it when you want readers to take a specific action.

    "Create Content on a Larger Scale"
    Widen your audience through guest posting, interviews, webinars, and Q&As.

    "Don’t Go Too Long without Making an Offer"
    The audience should know exactly what your business is. Explain your product or service with a well-crafted landing page. Keep the "selling" portion of your site separate from the primary content.

    "Go to Social Media...Once You've Got Something to Talk About"
    Don't skip the other steps. Give your social media audience something worthwhile to talk about.

    View Original Article
    Topics: Branding Marketing Strategy Social Media Marketing Content Marketing

    INFOGRAPHIC: Guide to Google AdWords

    By Chandler Austin on Wed,Jun 27, 2012 @ 10:00 AM


    One of the advantages of paid search advertising is that there is no minimum spend, so you can fit it into your available budget. From Simply Business, here's an interactive, step-by-step guide to setting up and running a Google AdWords account.

    Source: Simply Business

    View Original Article
    Topics: PPC Paid Search Adwords Google Infographic

    VIDEO: Future of Advertising

    By Chandler Austin on Tue,Jun 26, 2012 @ 10:00 AM


    What is the future of advertising? According to Story Worldwide, it's a lot like content marketing. In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.



    Watch on YouTube

    Topics: Branding Brand Awareness Content Marketing Video Advertising

    INFOGRAPHIC: Social Media Marketing Industry Report

    By Chandler Austin on Mon,Jun 25, 2012 @ 10:00 AM


    We recently posted an infographic based on data from Social Media Examiner's survey of more than 3800 marketers about social media marketing. Here's another infographic look at some of that data, from social media guru Patricia Redsicker.



    View Original Article
    Topics: Social Media Marketing Social Media

    INFOGRAPHIC: When to Post?

    By Chandler Austin on Fri,Jun 22, 2012 @ 10:00 AM


    Want click-throughs on the content you publish? Post it at 3pm on a Wednesday. From Bit.ly and Raka, here's an infographic guide that shows you the most effective times to post content on Facebook or Twitter.



    View Original Article
    Topics: Timing Twitter Content Marketing Facebook Infographic
    1 min read

    Promoting Brand Awareness for a Small Business

    By Chandler Austin on Thu,Jun 21, 2012 @ 10:00 AM


    Building a brand is about defining for the public who your company is and what sets you apart from your competition. With the rise of digital media, there are more ways than ever to promote your brand. The Savvy B2B Marketing blog has provided 25 economic ideas for brand building. Here are some highlights.
    1. Be Authentic
    2. Be Unique - What sets you apart?
    3. Be Consistent
    4. Choose a Memorable Name - Interesting but simple.
    5. Invest in a Quality Logo Design
    6. Attend Community Events
    7. Know How to Introduce Yourself - Prepare a short elevator pitch.
    8. Comment on Other Blogs - Leaving thoughtful responses can get you noticed.
    9. Promote Others
    10. Guest Post
    11. Create a Strong Website
    12. Use SEO
    13. Create a Branded Facebook Page
    14. Create a Branded Twitter Page
    15. Work Social Networks
    16. Create Unified Marketing Materials - Deliver the same message across all media.
    17. Use Key Colors Consistently - Choose two or three colors and use them consistently.
    18. Use Key Fonts Consistently
    19. Avoid Hard Selling - Don't over-promote.
    20. Send Out Press Releases
    21. Get Interviewed
    22. Showcase Your Work
    23. Answer Questions - Contribute to Q & A sections online.
    24. Be a Speaker
    25. Track Your Online Presence - Set up Google Alerts to track your brand.

    View Original Article
    Topics: Branding Brand Awareness Marketing Strategy Social Media Marketing small business marketing

    INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

    By Chandler Austin on Wed,Jun 20, 2012 @ 10:00 AM


    Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each.



    View Original Article
    Topics: Facebook Google Infographic B2B Internet Marketing B2B Marketing

    VIDEO: State of Social Media in 2012

    By Chandler Austin on Tue,Jun 19, 2012 @ 10:00 AM


    Maria Petrescu of Intervistato.com interviews social media guru Brian Solis in this video. They talk about where social media is in 2012, and how it will continue to change society and business.

    "It's not about the number of mentions or likes or tweets or comments you have, what matters is the number of mentions or like or tweets or comments you don't have, because that's where the future of business lies."



    Watch on YouTube

    Topics: Social Media Video Social Media Trends

    INFOGRAPHIC: Mobile App or Mobile Site?

    By Chandler Austin on Mon,Jun 18, 2012 @ 10:00 AM


    Businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go. From MDG Advertising, here's an infographic that outlines the basics and benefits of a mobile website vs. mobile application.



    View Original Article
    Topics: Mobile App Infographic Mobile Marketing Smartphones Mobile Website

    INFOGRAPHIC: The Content Marketing Matrix

    By Chandler Austin on Fri,Jun 15, 2012 @ 10:00 AM


    First 10 and Smart Insights have created a matrix for every content marketing goal. One axis measures purchase intent, from "Awareness" to "Purchase". The other axis measures decision style, from "Emotional" to "Rational". This yields the quadrants Entertain, Inspire, Educate and Convince. Different content types have then been plotted to help you choose the best content for your goals and customers.



    View Original Article
    Topics: Inbound Marketing Marketing Strategy Content Marketing Infographic
    2 min read

    Integrating Social Media and Lead Nurturing

    By Chandler Austin on Thu,Jun 14, 2012 @ 10:00 AM


    Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing.

    "Include social follow widgets in lead nurturing emails."
    The more points of contact you can have with your leads, the better. Talking to your leads through both email and social  media gives you twice as many opportunities to expose them to content and pull them further down the sales funnel.

    "Use social share modules in your emails."
    Give your leads the opportunity to share your content with just one click. This can help build your company's social reach while also building a more personal relationship with your leads. Research has also shown that emails with social sharing buttons have a 115% higher click-through rate than emails that don't.

    "Add social calls-to-action to thank-you pages."
    A landing page should give viewers as many opportunities as possible to further connect with your company.

    "Add social widgets in thank-you emails."
    The first email a lead receives from you, often a thank you or confirmation email after they've taken advantage of a free offer, is an important point of contact and should include all your social widgets. A lead that follows you on social media is more likely to see other nurturing content that will move them further down the sales funnel.

    "Initiate a lead nurturing workflow when a lead mentions your company on Twitter."
    Integrated marketing automation can alert you when you're contacted by a lead via social media. This approach ensures leads don't fall through the cracks and utilizes multiple touchpoints.

    "Utilize your employee's social media accounts."
    Transparency on social media is expected. Prospects want to connect to actual people online. Encourage your employees to be active on social media and share your lead nurturing content to amplify your reach. Give your company a face by making it easy for leads to connect with sales people, and even management, via social media.

    "Always respond to social inquiries."
    Leads will often turn to social channels for feedback or questions. Unanswered inquiries will result in not only the lead probably not returning to your social channels, but also damage your company's online reputation. Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. to ensure that your leads are getting the attention they deserve.

    "Monitor for branded terms that may indicate sales readiness."
    Leads use social media to perform their research. Find sales-ready leads by social monitoring for branded terms in your industry.

    View Original Article
    Topics: Marketing Automation Sales Funnel Social Media Marketing Social Media Monitoring Tools Lead Conversion Lead Nurturing

    INFOGRAPHIC: Scoring Big with Social Media

    By Chandler Austin on Wed,Jun 13, 2012 @ 10:00 AM


    B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. Social Media Examiner conducted a survey of more than 3800 marketers to determine where they focus their social media activities, how much time they invest and what the rewards are. From Marketo, here's an infographic that shows the key findings.



    View Original Article

    Topics: Social Media Marketing Social Media B2B Marketing

    VIDEO: The Effect of Ads on SEO

    By Chandler Austin on Tue,Jun 12, 2012 @ 10:00 AM


    In this video from Entrepreneur.com, Search Engine Land editor Danny Sullivan talks about how too many ads at the top of a webpage can negatively affect your search rankings. The trick is to strike a balance between ads and your business’s content.



    View Original Article
    Topics: Video SEO Advertising

    INFOGRAPHIC: Conversion Opportunities for Digital Marketers

    By Chandler Austin on Mon,Jun 11, 2012 @ 10:00 AM


    Adobe recently released the results of their 2012 Digital Marketing Optimization Survey. Here's an infographic, based on some of the results, that shows the top five areas that digital marketers should focus on to immediately improve conversion and return on their marketing investments.



    View Original Article
    Topics: Digital Marketing Conversions Marketing Strategy

    INFOGRAPHIC: Effective B2B Marketing Dashboards