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1 min read

SEO vs. PPC: Which Should You Use?

By Jack Barry on Fri,Nov 08, 2019 @ 01:29 PM

Should online marketers invest in PPC (pay-per-click advertising) or SEO (search engine optimization)? Each has its place. Use PPC if you have an innovative product that people aren't searching for (because they don't yet know what it is), or if you're gearing up for a launch (SEO takes too much time). If you’re trying to flip a website, however, then SEO makes more sense because PPC benefits tend to fade over time without constant effort. You can also use these methods in tandem, e.g., buy Facebook Ads to build awareness (PPC), but then target keywords through SEO. In short, neither PPC nor SEO is superior. Either can be used depending on the circumstances.

Key Takeaways:

  • Search Engine Optimization can increase traffic by raising your websites rank in search engines.
  • Pay-per-click advertising allows the user to customize ads for particular demographics.
  • Pay-per-click advertising and search engine optimization can be used together for optimal affect.

"The challenging part about SEO is that you can’t pay to appear here. Search engines have algorithms that calculate the quality and relevance of your page and rank you accordingly."

Read more: https://ahrefs.com/blog/seo-vs-ppc/

3 min read

Small Business Marketing Tips: 5 Reasons You Need a Blog

By Jack Barry on Wed,Dec 27, 2017 @ 07:00 AM

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:

Topics: Blogging Inbound Marketing Business Blogging SEO B2C Marketing Small Business
3 min read

6 Tips for Writing a Clickable CTA

By Jack Barry on Wed,Dec 20, 2017 @ 07:00 AM

Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want. 

Topics: Social Media Optimization Blogging Inbound Marketing Social Media Marketing Call to Action Facebook marketing CTA
5 min read

Planning an Inbound Marketing Strategy

By Jack Barry on Wed,Dec 06, 2017 @ 07:00 AM

The Inbound Economy:

Topics: Inbound Selling Inbound Sales Inbound Marketing Blog Marketing Social Media Marketing Social Media B2B Internet Marketing Website Marketing Analytics Internet Marketing
3 min read

How to Improve Your Facebook Marketing Strategy

By Jack Barry on Wed,Nov 29, 2017 @ 07:00 AM

You know that you need social media accounts to help you connect more effectively with current customers, bring in new customers, and share information with interested parties. Even if you've had a Facebook profile for years, however, you might not be using your account as effectively as possible. If you want to make the most out of your Facebook marketing strategy, these tips can help. 

Topics: Digital Marketing Facebook Facebook marketing Digital Marketing Strategy
2 min read

CRM - What It Is and Why It's Important for Your Business

By Jack Barry on Thu,May 26, 2016 @ 08:03 AM

CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.

Topics: CRM
2 min read

Buyer Personas - What Are They, and Why Do They Matter?

By Jack Barry on Thu,May 26, 2016 @ 06:50 AM

If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. These are generalized representations of fictional customers, and where those customers may be in the buying process. For example, you may have buyers who are just starting to ask questions, buyers in the middle stages of the purchase process, and buyers who are ready to buy and have made their decision.

Topics: buyer personas SEO
2 min read

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

By Jack Barry on Tue,Feb 23, 2016 @ 11:00 AM

You’ve done your research, you’ve recognized the trend, and have chosen your moment strategically, you’ve decided now is the time to enlist an internet marketing vendor for your small business. As a small business, you need to make sure you use your money efficiently and effectively. So before scouring the internet for an internet marketing consultant Houston, check out this beginner’s guide to choosing an internet marketing vendor. It will lead you through the four major questions to start your selection process: what services do they provide? What is their pricing structure? What are the engagement and contract terms? How much experience does the vendor have? 

Topics: Digital Marketing small business marketing
2 min read

Small Business Marketing Strategies for 2016

By Jack Barry on Wed,Feb 17, 2016 @ 01:29 PM

Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line.  

Topics: small business marketing
3 min read

HubSpot Reveals New Tools to Accelerate Sales

By Jack Barry on Tue,Sep 16, 2014 @ 04:00 PM

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing.   As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”

Topics: CRM HubSpot
2 min read

The Importance of Setting Up Closed-Loop Reporting

By Jack Barry on Mon,Jun 30, 2014 @ 11:12 AM

 
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.

When a marketing software platform and CRM system are integrated, the two are able to share data from every lead, beginning with the original source of the lead and ending with the close. This enables you to develop reports showing close rates and new customers from leads generated through marketing. For this reason, many marketing software platforms are automatically integrated with popular CRM systems.
Topics: Smarketing Closed Loop Reporting
2 min read

How to Define Your Funnel Stages & MQLs

By Jack Barry on Thu,Jun 19, 2014 @ 02:35 PM

 
Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage.

How to Define Your Funnel Stages

One of the easiest ways to define funnel stages is to adopt a common terminology such as the following: 

 

  • Visits
  • Leads (or Information qualified leads)
  • Marketing qualified leads
  • Sales qualified leads
  • Opportunities 
  • Customers
Topics: Smarketing B2B Marketing
1 min read

Does your company's Web presence differentiate your company from the competition?

By Jack Barry on Wed,May 28, 2014 @ 10:41 AM

An interesting question and one that has significant impact on your company's ability to grow. The Web offers extensive opportunities to grow your business but it isn't magic, it is a tool. Like all tools you have to understand how it works and use it with skill to get the desired results. Most BtoB companies have a website and have made an effort to attract prospective customers to their site. This will undoubtedly bring traffic and new sales prospects but it is only part of the solution. When a prospective customer finds your company through search engines they generally are evaluating several companies and their solutions. They already have a perception of their problem and the criteria for solving it. In addition to the sales prospects generated by search engines your company needs sales prospects that are searching specifically for your company. When a prospective customer intentionally searches for your company they do so because they already have a positive disposition towards your company's expertise.

Topics: Business Blogging Blog Marketing
2 min read

Blogging for Business - It's Role In Attracting Target Buyers

By Jack Barry on Tue,May 27, 2014 @ 10:37 AM

When target customers are ready to buy, do they consider your company? This is a key question for any business.  A reasonable resolution to this question is critical for BtoB companies who serve a defined target market.  Most companies do not have a good handle on the answer because they don't know what they don't know. The first step in solving this quandary is to think customer and not your company. Let's start with several key facts we know about BtoB customers:

Topics: Blogging Blog

A Visual Reminder from Matt Cutts That Body Content Matters

By Jack Barry on Wed,May 07, 2014 @ 09:43 AM

Below is a short video from Matt Cutts at Google talking about the importance of body content.  Many SEOs, especially in the "old days"  put most of their emphasis on the "Head" of the document such as:

Topics: Google SEO
2 min read

3 Ways Google + Changes Search Marketing

By Jack Barry on Tue,May 06, 2014 @ 10:49 AM

The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. This is because your marketing efforts on Google + can directly influence your search ranking on Google. What does this mean? It means that having a Google + business page provides your company with a win-win situation! The following are 3 ways that the use of Google + changes search marketing on Google: 

  1. Posting to the public on Google + - Whenever you post anything on your Google+ page, whether its text, images, videos or links, Google will index them. This means that the content you have posted will appear higher on Google’s search engine ranking for individuals doing related searches that are Google + members. For non Google+ members, this content may not be ranked as highly. But this means that the more people connect with you via Google +, the more people will find your content via Google’s search engine.

  2. Sharing links – Google loves quality links. This means that when you share a link on Google +, whether it’s a link to your blog or a link to your website, you can help to increase its search ranking. This is because whenever you share a link, Google + users can add comments, share or +1 the link, which helps to add to the link’s authority – thereby helping to increase the link’s search ranking.

  3. Linking your Google + business page with your website – The more you link your website with your Google + business page, the higher it will rank on Google’s search results. You should install a Google + Badge on your website to ensure that both visitors and Google itself know that the Google + business page is yours, helping to provide your site with the level of authenticity many sites don’t have. You should also add your website to your Google + page profile in order to help tell Google where your website is. By linking one to the other and vice versa, you’ll improve your experience and ranking on Google itself. 

These are three ways that Google+ can change your search marketing. These are huge benefits, so be sure to set up a Google + business page for your company if you haven’t already.

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Topics: Social Media Marketing Social Media Google
2 min read

How to Incorporate a Google +1 Button on Your Website

By Jack Barry on Mon,May 05, 2014 @ 11:36 AM

If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. Not to mention that its run by Google, arguably the largest and most important search engine on the Internet, which means that properly using Google + could help you SEO strategy. One of the features that you should use if you use Google + for business is the Google +1 button.

Topics: Social Media Marketing Social Media Google
2 min read

What is Google + and Why it Matters

By Jack Barry on Fri,May 02, 2014 @ 10:31 AM

Google + is often considered Google’s answer to the social media giant, Facebook. Unfortunately, many people look at Google + as an inferior platform, even though it has millions and millions of users. However, Google + is actually an excellent social network that has a lot of benefits and advantages that other social sites do not have. In fact, if you don’t have Google + for business, then you should.  Google + provides companies with a huge amount of ways to increase brand awareness and loyalty. The following are a few reasons why Google + for business is an absolute must:

 

  • Integration – Google has a number of other platforms and services that benefit the business community, which means that Google + offers the best integration of all of these services. For example, you can seamlessly integrate Google’s search engine, YouTube and Gmail with your Google + page.
     
  • Google + Circles – Circles is an incredible feature for businesses. Basically, everytime you add a contact on Google +, you’ll be able to add them to a circle, such as a co-worker circle, a friends circle, a family circle and so on. This type of sub-categorizing is perfect for a business. This is because you’ll be able to share content tailored to specific circles. For example, if you run a pet food company, then an article about cats isn’t going to be relevant to all of your followers since many of your followers probably have different pets. With Google +, you’ll be able to designate cat owners into one circle, dog owners into another and so on. This allows you to share your content about cats only with your circle of cat owner fans.
     
  • Google + Hangout – Hangout is another great feature that is very similar to a webinar. Hangout is a free video chat platform that lets you hold video chats with an unlimited amount of people from your Google + for business account. Not only can you broadcast in real time, you can also save it to your YouTube channel. Hangout is a great way to engage with your consumers by holding Q and A sessions or by unveiling new products or services.
2 min read

How to Set Up a Google + Business Page

By Jack Barry on Thu,May 01, 2014 @ 05:50 PM

Out of all the available social networks, Google+ used to be perceived as a lesser option for most. This, however, is simply not true.  It is worth having a presence on Google +, especially if you are promoting a business. There are, after all, over 40 million active members on Google +. Not to mention that because it’s run by Google, having a business page on Google + will help you to achieve better search results through Google.  So if you haven’t already, set up a Google + business page, the following are a few tips to help you get started:

  • Setting up an account – First of all, in order to set up a business page on Google +, you’ll have to open a personal account. You can do this by setting up a gmail address for multiple members of your marketing team. Once you have a personal account, you’ll be able to set up your business page.
     
  • Setting up your business page – Go to the create a page category on your Google +  account. You’ll be able to classify your page from a number of options that include “Local Business or Place,” “Product or Brand,” “Company, Institution or Organization,” “Arts, Entertainment or Sports,” or “Other.” Once you make your selection, you’ll want to fill in all the basic information, such as your company name, your company’s website URL, and your company’s industry.
     
  • Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo.
     
  • Promoting your business page – Before you begin promoting your page, share a few posts first. Add some valuable content and links so that when you begin promoting your page, visitors won’t end up on a business page with nothing of value on it. Begin by having team members and employees become fans of your page. Ask customers and partners as well. Make sure that you have links to your Google + page available on your website as well as on your blog, so that readers can easily share your content on their personal Google + profiles.

Want more tips?  Download our free guide below:

 

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Topics: Social Media Marketing Social Media Google
1 min read

How to Set SMART Marketing Goals

By Jack Barry on Tue,Apr 29, 2014 @ 08:34 AM

Goals are powerful.  They motivate us, keep us accountable and always push us to get better.  However, many people set goals that arent' realistic or measureable. 

Topics: HubSpot Goal Setting Campaign Planning
2 min read

How to Define Buyer Personas for Inbound Marketing and Selling

By Jack Barry on Mon,Apr 28, 2014 @ 02:11 PM

What are buyer personas?

Buyer personas are the model example of an "ideal customer".  This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions.  

How to define a buyer persona

There is no one set way to create a buyer persona.  It many times depends on the information available.  You might start with profiling your top 5-10 most recent customers.   Look for commonalities, in role/title, problems they wanted to solve, industry, company size, etc. 
 
If you are short on data, it's always useful to conduct buyer interviews.  These are great for developing a better understanding of important dynamics such as:
  • What was going on in the organization that led to looking for a product or service?
  • What process they went through in evaluation alternatives?
  • Why they ultimately chose your solution?
  • Why criteria was important?
  • Etc.
And don’t just interview customers that bought from you.  Interview companies that did not buy or that bought from a competitor.  In fact, sometimes you learn more from interviewing lost sales than you do from those who ultimately bought from you. 
 
Pro Tip: 
Make buyer interviews part of your sales process (both won and lost opportunities).  However, as a best practice, sales reps should NOT conduct these interviews.  Buyers tend to tell their sales reps only what they want to hear.  It is frequently more productive to have someone other than the sales representative responsible for the account conduct the interview. Conduct an exit interview asking the aforementioned types of questions.  Not only will you continue to develop a better understanding, buy you also get the opportunity to build case studies that map your solutions to your customers goals and challenges.

Why are personas important?

Some people like to come up with a catchy name and even a photo/image for their personas (ex. Marketer Mary).  That's fine, but what's more important is a core understanding how those buyers make decisions. 

How to use buyer personas

This type of information and understanding can be useful to understand where to find target prospects, when to engage them, what messaging will resonate, how to prioritize marketing investments and much more.   

Buyer persona "gut check"

How well do you know your buyers?   Ask yourself the questions below:
  • What trigger events cause your customers to search for solutions?
  • What outcomes did your customer expect as a result of purchasing your product/service?
  • Why wouldn't a customer choose your solution?
  • What steps do your buyers take in making a buying decision?
  • What are the key criteria at each step that determine whether or not your solution proceeds to the next step of this buying process?
  • How do customers view your solution? Is it the image you want them to have regarding your offering?
Topics: buyer personas messaging strategy
1 min read

First Inbound Marketing...Now Inbound Selling?

By Jack Barry on Tue,Sep 24, 2013 @ 09:51 AM

Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet.  Unless you are a HubSpot lead or customer, in which case you are plenty familiar.

Topics: Inbound Sales Sales Automation

Webinar: How to Increase Content Marketing Production by 300%

By Jack Barry on Tue,Jun 25, 2013 @ 09:09 AM

Below is a video case study of content marketing in action.  MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results.

Topics: Webinar Content Marketing

INFOGRAPHIC: Social Media Marketing in 2013

By TJ Shroat on Mon,Jun 17, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Marketing Trends
1 min read

INFOGRAPHIC: Anatomy of Content Marketing

By TJ Shroat on Fri,Jun 14, 2013 @ 10:00 AM

Topics: Marketing Strategy Content Marketing Infographic
1 min read

SLIDESHOW: Awesome Marketing Quotes

By TJ Shroat on Thu,Jun 13, 2013 @ 10:00 AM

Topics: Inbound Marketing Marketing Strategy

INFOGRAPHIC: Small Business ROI in Social Media

By TJ Shroat on Wed,Jun 12, 2013 @ 10:00 AM

Topics: ROI Social Media Marketing Infographic small business marketing

VIDEO: Making Your Brand Stand Out with Social Media

By TJ Shroat on Tue,Jun 11, 2013 @ 10:00 AM

Topics: Social Media Marketing YouTube Video

INFOGRAPHIC: A Guide to Content Marketing

By TJ Shroat on Mon,Jun 10, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

INFOGRAPHIC: Marketing Automation

By TJ Shroat on Fri,Jun 07, 2013 @ 10:00 AM

Topics: Marketing Automation Marketing Strategy Infographic
2 min read

Content Marketing Misconceptions

By TJ Shroat on Thu,Jun 06, 2013 @ 10:00 AM

Topics: Marketing Strategy Content Marketing

INFOGRAPHIC: Email vs. Facebook vs. App

By TJ Shroat on Wed,Jun 05, 2013 @ 10:00 AM

Topics: Apps Facebook Infographic Smartphones Email Marketing

VIDEO: Business Plans

By TJ Shroat on Tue,Jun 04, 2013 @ 10:00 AM

Topics: small business marketing Small Business Trends Video

INFOGRAPHIC: Social Media Advertising

By TJ Shroat on Mon,Jun 03, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Advertising

INFOGRAPHIC: Marketing with Pinterest

By TJ Shroat on Fri,May 31, 2013 @ 10:00 AM

Topics: Pinterest Marketing Strategy Infographic
2 min read

Content Marketing Lessons

By TJ Shroat on Thu,May 30, 2013 @ 10:00 AM

Topics: Content Marketing

Twitter Unveils Lead Generation Cards

By Jack Barry on Wed,May 29, 2013 @ 10:10 PM

Twitter has been a popular social media venue for B2B marketers.  But it perhaps got a little more interesting with the recent announcement of the new lead generation tool.  Read more.

INFOGRAPHIC: The Rise of Inbound Marketing

By TJ Shroat on Wed,May 29, 2013 @ 10:00 AM

Topics: Inbound Marketing Infographic

SLIDESHOW: Inbound Marketing in Europe

By TJ Shroat on Tue,May 28, 2013 @ 10:00 AM

Topics: Inbound Marketing Marketing Trends
1 min read

INFOGRAPHIC: Mass Marketing Versus Personalization

By TJ Shroat on Mon,May 27, 2013 @ 10:00 AM

Topics: Digital Marketing Personalization Marketing Strategy Infographic

INFOGRAPHIC: Marketing Metrics that Matter

By TJ Shroat on Fri,May 24, 2013 @ 10:00 AM

Topics: Metrics Infographic
1 min read

SLIDESHOW: Upgrade Your Social Media Marketing

By TJ Shroat on Thu,May 23, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Call to Action

INFOGRAPHIC: Steps to Successful Content Marketing

By TJ Shroat on Wed,May 22, 2013 @ 10:00 AM

Topics: Inbound Marketing Content Marketing Infographic

VIDEO: Infographic Marketing

By TJ Shroat on Tue,May 21, 2013 @ 10:00 AM

Topics: Infographics Marketing Strategy Video

INFOGRAPHIC: Digital Marketing Trends for 2013

By TJ Shroat on Mon,May 20, 2013 @ 10:00 AM

Topics: Digital Marketing Social Media Marketing Content Marketing Infographic Mobile Marketing Marketing Trends

INFOGRAPHIC: The Importance of Email Marketing

By TJ Shroat on Fri,May 17, 2013 @ 10:00 AM

Topics: Infographic Email Marketing
2 min read

Nurturing Leads with a Business Blog

By TJ Shroat on Thu,May 16, 2013 @ 09:00 AM

Topics: Content Marketing Blogs Lead Nurturing

INFOGRAPHIC: What You Should Know about Content Marketing

By TJ Shroat on Wed,May 15, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

VIDEO: YouTube Marketing Secrets

By TJ Shroat on Tue,May 14, 2013 @ 10:00 AM

Topics: Videos YouTube Video

INFOGRAPHIC: Business Activity On Social Media

By TJ Shroat on Mon,May 13, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Social Media Trends

INFOGRAPHIC: Foundations for Content Marketing

By TJ Shroat on Fri,May 10, 2013 @ 10:00 AM

Topics: Content Marketing Infographic
1 min read

SLIDESHOW: Disruptive Inbound Marketing Discoveries

By TJ Shroat on Thu,May 09, 2013 @ 10:00 AM

Topics: Inbound Marketing Infographic Marketing Trends

INFOGRAPHIC: The Growth of Online Advertising

By TJ Shroat on Wed,May 08, 2013 @ 10:00 AM

Topics: Traditional Media Online Ads Infographic Advertising

VIDEO: The New Rules of Selling in the Information Age

By TJ Shroat on Tue,May 07, 2013 @ 10:00 AM

Topics: Sales 2.0 Digital Marketing Sales Strategy Video

INFOGRAPHIC: B2B Social Media 2013

By TJ Shroat on Mon,May 06, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Optimizing Email Marketing for Mobile

By TJ Shroat on Fri,May 03, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing Smartphones Email Marketing Mobile Email
2 min read

SLIDESHOW: Pearls of Wisdom From Marketing Experts

By TJ Shroat on Thu,May 02, 2013 @ 10:00 AM

Topics: Inbound Marketing Marketing Strategy Marketing Trends
1 min read

INFOGRAPHIC: Benefits of Guest Blogging

By TJ Shroat on Wed,May 01, 2013 @ 10:00 AM

Topics: Infographic SEO Blogs Guest Blogging Backlinks

VIDEO: Making Your Business Mobile Internet Ready

By TJ Shroat on Tue,Apr 30, 2013 @ 10:00 AM

Topics: Mobile Marketing Smartphones Video Mobile Website

INFOGRAPHIC: The State of Mobile Retailing

By TJ Shroat on Mon,Apr 29, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing Smartphones Retail Marketing

INFOGRAPHIC: Attention Grabbing Content Marketing

By TJ Shroat on Fri,Apr 26, 2013 @ 10:00 AM

Topics: Content Marketing Infographic
2 min read

Misconceptions of B2B Marketing

By TJ Shroat on Thu,Apr 25, 2013 @ 10:00 AM

Topics: Marketing Strategy B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Social Media Success in Business

By TJ Shroat on Wed,Apr 24, 2013 @ 10:00 AM

Topics: Infographics Social Media Marketing Social Media Trends
1 min read

SLIDESHOW: Effective Content Creation

By TJ Shroat on Tue,Apr 23, 2013 @ 10:00 AM

Topics: Inbound Marketing Content Marketing

INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era

By TJ Shroat on Mon,Apr 22, 2013 @ 10:00 AM

Topics: Customer Service Infographic Social Media Trends

INFOGRAPHIC: Leveraging Offline Tactics to Help Online Marketing

By TJ Shroat on Fri,Apr 19, 2013 @ 10:00 AM

Topics: Inbound Marketing Infographic Customer Engagement
1 min read

SLIDESHOW: Clickable Calls-to-Action Tips

By TJ Shroat on Thu,Apr 18, 2013 @ 10:00 AM

Topics: Inbound Marketing Call to Action

INFOGRAPHIC: Omnichannel Customer Loyalty

By TJ Shroat on Wed,Apr 17, 2013 @ 10:00 AM

Topics: Metrics Social Media Marketing Customer Satisfaction Customer Engagement

VIDEO: Brick and Mortar vs. Online Comparison Shopping

By TJ Shroat on Tue,Apr 16, 2013 @ 10:00 AM

Topics: Consumer Trends Brick and Mortar Local Business Marketing Video

INFOGRAPHIC: Maximizing Twitter Engagement

By TJ Shroat on Mon,Apr 15, 2013 @ 10:00 AM

Topics: Twitter Infographic Customer Engagement

INFOGRAPHIC: The Marketing Impact of Video

By TJ Shroat on Fri,Apr 12, 2013 @ 10:00 AM

Topics: Videos Marketing Strategy Infographic
2 min read

Ideas For Content Marketing

By TJ Shroat on Thu,Apr 11, 2013 @ 10:00 AM

Topics: Marketing Strategy Content Marketing

INFOGRAPHIC: Social Media Advertising

By TJ Shroat on Wed,Apr 10, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Advertising

VIDEO: Spending Your Marketing Dollars

By TJ Shroat on Tue,Apr 09, 2013 @ 10:00 AM

Topics: Marketing Strategy Video

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

By TJ Shroat on Mon,Apr 08, 2013 @ 10:00 AM

Topics: Social Media Marketing Content Marketing Infographic SEO

INFOGRAPHIC: Social Media Strategy

By TJ Shroat on Fri,Apr 05, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Infographic
1 min read

Using Vine for Marketing

By TJ Shroat on Thu,Apr 04, 2013 @ 10:00 AM

Topics: Videos Vine Content Marketing

INFOGRAPHIC: Content Marketing Trends

By TJ Shroat on Wed,Apr 03, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

VIDEO: Pinterest for Branding

By TJ Shroat on Tue,Apr 02, 2013 @ 10:00 AM

Topics: Pinterest Branding Video

INFOGRAPHIC: How Search Works

By TJ Shroat on Mon,Apr 01, 2013 @ 10:00 AM

Topics: Google Infographic SEO Search Engine Marketing

INFOGRAPHIC: Driving Mobile Marketing Success

By TJ Shroat on Fri,Mar 29, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing
1 min read

SLIDESHOW: Understanding Social Media's Visual Revolution

By TJ Shroat on Thu,Mar 28, 2013 @ 10:00 AM

Topics: Videos Content Marketing

INFOGRAPHIC: The Small Business Landscape

By TJ Shroat on Wed,Mar 27, 2013 @ 10:00 AM

Topics: Infographic Small Business Trends

VIDEO: B2C vs. B2B Content Marketing

By TJ Shroat on Tue,Mar 26, 2013 @ 10:00 AM

Topics: Content Marketing B2B Marketing Video B2C Marketing

INFOGRAPHIC: SEO Tactics

By TJ Shroat on Mon,Mar 25, 2013 @ 10:00 AM

Topics: Infographic SEO Search Engine Marketing

INFOGRAPHIC: Content Marketing and Online Video

By TJ Shroat on Fri,Mar 22, 2013 @ 10:00 AM

Topics: Videos Content Marketing Infographic
1 min read

Inbound Marketing ROI Statistics

By TJ Shroat on Thu,Mar 21, 2013 @ 10:00 AM

Topics: ROI Inbound Marketing

INFOGRAPHIC: Optimizing Images for Pinterest

By TJ Shroat on Wed,Mar 20, 2013 @ 10:00 AM

Topics: Pinterest Image Optimization Infographic SEO

VIDEO: The World of Social Gaming

By TJ Shroat on Tue,Mar 19, 2013 @ 10:00 AM

Topics: Social Gaming Video

INFOGRAPHIC: In-Store Mobile Commerce

By TJ Shroat on Mon,Mar 18, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing Mobile Website
1 min read

INFOGRAPHIC: The Evolution of Modern Marketing Automation

By TJ Shroat on Fri,Mar 15, 2013 @ 10:00 AM

Topics: Marketing Automation marketing automation software Infographic
1 min read

Why to Use Video in 2013

By TJ Shroat on Thu,Mar 14, 2013 @ 10:00 AM

Topics: Videos Marketing Strategy SEO

INFOGRAPHIC: Mobile Content Marketing

By TJ Shroat on Wed,Mar 13, 2013 @ 10:00 AM

Topics: Content Marketing Infographic Mobile Marketing

VIDEO: Keeping Digital Marketing Personal

By TJ Shroat on Tue,Mar 12, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Video Customer Engagement

INFOGRAPHIC: Online Marketing Content

By TJ Shroat on Mon,Mar 11, 2013 @ 10:00 AM

Topics: Content Marketing Infographic

INFOGRAPHIC: SEO Market Analysis 2012-2013

By TJ Shroat on Fri,Mar 08, 2013 @ 10:00 AM

Topics: Google Infographic SEO Search Engine Marketing

SLIDESHOW: Marketing That People Love

By TJ Shroat on Thu,Mar 07, 2013 @ 10:00 AM

Topics: Branding Marketing Strategy Social Media Marketing

INFOGRAPHIC: Customer Relationships and Social Media

By TJ Shroat on Wed,Mar 06, 2013 @ 10:00 AM

Topics: Customer Service Social Media Infographic Customer Satisfaction

VIDEO: New Business Advertising Options on Twitter

By TJ Shroat on Tue,Mar 05, 2013 @ 10:00 AM

Topics: Twitter Video Advertising

INFOGRAPHIC: Why Social Media Matters to Marketers

By TJ Shroat on Mon,Mar 04, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic Social Media Trends

INFOGRAPHIC: Small Business 2013 Survey

By TJ Shroat on Fri,Mar 01, 2013 @ 10:00 AM

Topics: small business marketing Small Business Trends SEO Email Marketing
2 min read

Short Answers to Common Content Marketing Questions

By TJ Shroat on Thu,Feb 28, 2013 @ 10:00 AM



Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers.

  1. What are some of the best B2C content marketing examples that you like to reference?
  2. How about B2B content marketing examples?
  3. How do I integrate content marketing in my own company?
  • Coordinate content activities with the leaders of every department.
  • Where do I start with my content marketing strategy?
    • Develop a content marketing mission statement. 
  • What’s the most underutilized content distribution tool?
    • Slideshare.
  • How do I create more content?
  • But my content is not in story-ready form?
  • Should I insource or outsource my content?
  • Should I place my content behind a form or set it free?
  • Do I need an enewsletter?
  • Why in the world would I give away all our knowledge for free?
    • Communication is the only true competitive advantage. If you don't help your customers, your competitors will.
  • Do I have to be on Facebook and Twitter?
    • Ask yourself why you're using every channel you use.
  • How do you get all your content creators on the same page?
  • What is the best way to figure out my customer’s pain points?
  • How do I measure ROI?
    • Figure out the specific content marketing objective and measure your return on objective.
  • What kind of content works best?
  • What is the difference between content and content marketing?
  • How do I get C-Level buy-in for my content marketing?
  • What is the biggest reason why content marketing initiatives fail?
  • How important is design in your content marketing?
  • What is a no-brainer issue that some marketers don’t deal with but can?
    • Making sure that content works on mobile devices.
  • Will brands start doing content creation and distribution better than publishers?
  • Can’t I just create one content platform for all my customers?
  • Should I stop everything else and just do content marketing?
    • Content marketing works with your other marketing, not in replacement of it.



    View Original Article


    Topics: Content Marketing

    INFOGRAPHIC: 2012's Biggest Social Media Marketing Moments

    By TJ Shroat on Wed,Feb 27, 2013 @ 10:00 AM

    Topics: Social Media Marketing Infographic

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    Topics: Crowdfunding Kickstarter small business marketing

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    Topics: Content Marketing Infographic small business marketing
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    Topics: Social Media Marketing Content Marketing Mobile Marketing Social Media Trends

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    SLIDESHOW: 10 Remarkable Marketing Campaigns

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    Topics: Inbound Marketing Social Media Marketing Infographic

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    Topics: Content Marketing Infographic Blogs
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    The Evolution of Local Search

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    Topics: FourSquare Location-based Marketing Local SEO Local Business Marketing

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    By TJ Shroat on Wed,Jan 23, 2013 @ 10:00 AM

    Topics: Social Gaming Pinterest Instagram Twitter Facebook Google Infographic YouTube Social Media Trends LinkedIn

    VIDEO: Raising Awareness

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    Topics: Word of Mouth Marketing small business marketing Video
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    INFOGRAPHIC: Marketing Highlights of 2012

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    INFOGRAPHIC: The Usefulness of SEO

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    Topics: Infographic SEO Search Engine Marketing
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    Most Helpful Small Business Stories of 2012

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    Topics: small business marketing Small Business Trends

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    Topics: Inbound Marketing Social Media Marketing Content Marketing Infographic SEO Email Marketing

    VIDEO: Getting Free Marketing Help

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    Topics: Marketing Strategy small business marketing Video

    INFOGRAPHIC: State of Online Video

    By TJ Shroat on Mon,Jan 14, 2013 @ 01:37 PM

    Topics: Videos Content Marketing Infographic YouTube

    INFOGRAPHIC: Effective Internet Marketing

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    Topics: Social Media Marketing Content Marketing Infographic Mobile Marketing Blogs Email Marketing
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    Marketing Trends for 2013

    By TJ Shroat on Thu,Jan 10, 2013 @ 10:00 AM

    Topics: Marketing Strategy Marketing Trends

    INFOGRAPHIC: Using Social Media for Customer Service

    By TJ Shroat on Wed,Jan 09, 2013 @ 10:00 AM

    Topics: Customer Service Social Media Infographic

    VIDEO: Twitter and Facebook Primer for Business Owners

    By TJ Shroat on Tue,Jan 08, 2013 @ 10:00 AM

    Topics: Twitter Social Media Facebook small business marketing Video

    INFOGRAPHIC: The Future of Marketing

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    Topics: Infographic Marketing Trends

    INFOGRAPHIC: The Shift to Visual Social Media

    By TJ Shroat on Fri,Jan 04, 2013 @ 10:00 AM

    Topics: Infographics Videos Marketing Strategy Social Media Marketing Infographic Social Media Trends
    2 min read

    Marketing Resolutions for 2013

    By TJ Shroat on Thu,Jan 03, 2013 @ 10:00 AM

    Topics: Marketing Strategy Metrics Content Marketing

    INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand

    By TJ Shroat on Wed,Jan 02, 2013 @ 10:00 AM

    Topics: Content Marketing Infographic Search Engine Marketing
    1 min read

    VIDEO: Most Popular 60-Second Solutions of 2012

    By TJ Shroat on Tue,Jan 01, 2013 @ 10:00 AM

    Topics: Gamification Videos Facebook small business marketing Video SEO

    INFOGRAPHIC: Incorporating Visual Elements into Content Marketing

    By TJ Shroat on Mon,Dec 31, 2012 @ 10:00 AM

    Topics: Infographics Videos Content Marketing Infographic

    INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page

    By TJ Shroat on Fri,Dec 28, 2012 @ 10:00 AM

    Topics: Pinterest Social Media Marketing Infographic
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    Content Marketing Ideas for 2013

    By TJ Shroat on Thu,Dec 27, 2012 @ 10:00 AM

    Topics: Marketing Strategy Content Marketing

    INFOGRAPHIC: The Value of Long Tail SEO

    By TJ Shroat on Wed,Dec 26, 2012 @ 10:00 AM

    Topics: Infographic SEO Search Engine Marketing

    VIDEO: The Future of Online Digital Marketing

    By TJ Shroat on Tue,Dec 25, 2012 @ 10:00 AM

    Topics: Digital Marketing Video Marketing Trends

    INFOGRAPHIC: The Importance of Email Marketing

    By TJ Shroat on Mon,Dec 24, 2012 @ 10:00 AM

    Topics: Infographic Email Marketing
    1 min read

    INFOGRAPHIC: How SEO Has Changed

    By TJ Shroat on Fri,Dec 21, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic SEO
    1 min read

    A Calculator of the Value of Social Media Followers

    By TJ Shroat on Thu,Dec 20, 2012 @ 10:00 AM

    Topics: ROI Metrics Social Media Marketing

    INFOGRAPHIC: Video Marketing

    By TJ Shroat on Wed,Dec 19, 2012 @ 10:00 AM

    Topics: Videos Marketing Strategy Infographic Marketing Trends

    VIDEO: Strategies for Sales Success

    By TJ Shroat on Tue,Dec 18, 2012 @ 10:00 AM

    Topics: Sales Strategy Marketing Strategy Video
    1 min read

    INFOGRAPHIC: Consumer Trends for 2013

    By TJ Shroat on Mon,Dec 17, 2012 @ 10:00 AM

    Topics: Consumer Trends Infographic Marketing Trends
    1 min read

    INFOGRAPHIC: Marketing Techniques for the 2012 Holiday Season

    By TJ Shroat on Fri,Dec 14, 2012 @ 10:00 AM

    Topics: Marketing Strategy Infographic HubSpot
    2 min read

    B2B Content Marketing Statistics

    By TJ Shroat on Thu,Dec 13, 2012 @ 10:00 AM

    Topics: Content Marketing B2B Internet Marketing

    INFOGRAPHIC: Mobile Social Consumer Trends

    By TJ Shroat on Wed,Dec 12, 2012 @ 10:00 AM

    Topics: Social Customer Engagement Infographic Mobile Marketing

    VIDEO: The Power of Online Video

    By TJ Shroat on Tue,Dec 11, 2012 @ 10:00 AM

    Topics: Videos Marketing Strategy Video Marketing Trends

    INFOGRAPHIC: Social Media and Blogging Stats - 2012

    By TJ Shroat on Mon,Dec 10, 2012 @ 10:00 AM

    Topics: Pinterest Twitter Facebook Google Infographic Blogs Social Media Trends

    INFOGRAPHIC: Small Business Content Marketing Matrix

    By TJ Shroat on Fri,Dec 07, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic small business marketing
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    SEO Strategies and Tips

    By TJ Shroat on Thu,Dec 06, 2012 @ 10:00 AM


    Maintaining a high search ranking while consistently creating SEO-optimized content can be difficult. The number one rule for content is that it be written for people. How do you balance that with the need to stay highly ranked by search engines? MarketingProfs has an article with tips on writing effective SEO content. Entrepreneur.com has a list of ways to beat your competitors at SEO.

    Tips on Writing Effective SEO Content
    1. Respect the reader's time
    2. Use effective titles for your articles
    3. Grab your readers' attention with numbers
    4. Use killer images and visuals to spice up your content
    5. Use lists (sometimes)
    6. Use keywords strategically
    7. Use subheads
    8. Make your content easily sharable
    9. Tell a story

    Beating the Competition at SEO
    1. Focus on content creation
    2. Plan your keyword targeting strategies carefully
    3. Stay abreast of SEO news
    4. Monitor your competitors' backlink profiles
    5. Monitor your competitors' on-site SEO activities
    Topics: Content Marketing SEO Search Engine Marketing

    INFOGRAPHIC: Content Marketing in the UK

    By TJ Shroat on Wed,Dec 05, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic

    VIDEO: Social Media's Multiplier Effect

    By TJ Shroat on Tue,Dec 04, 2012 @ 10:00 AM

    Topics: ROI Word of Mouth Marketing Social Media Marketing Video
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    INFOGRAPHIC: Social Media Marketing Trends for 2013

    By TJ Shroat on Mon,Dec 03, 2012 @ 10:00 AM

    Topics: Social Media Marketing Infographic Social Media Trends

    INFOGRAPHIC: Digital Marketing Explained

    By TJ Shroat on Fri,Nov 30, 2012 @ 10:00 AM

    Topics: Digital Marketing Social Media Marketing Content Marketing Infographic SEO Email Marketing Search Engine Marketing
    2 min read

    Debunking Social Media Marketing Myths

    By TJ Shroat on Thu,Nov 29, 2012 @ 10:00 AM

    Topics: Social Media Marketing Social Media Trends

    INFOGRAPHIC: The Psychology of Converting Customers

    By TJ Shroat on Wed,Nov 28, 2012 @ 10:00 AM


    From Help Scout, here's an infographic with ten studies in social psychology that can be applied to online marketing in order to convert customers.




    View Original Article


    Topics: Conversions Infographic

    VIDEO: Social Media 2013

    By TJ Shroat on Tue,Nov 27, 2012 @ 10:00 AM


    From author Erik Qualman, here's a video that looks at major trends in social media going into the next year.

    Most impressive marketing fact:
    • The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad.



    Watch on YouTube

    Topics: Social Media Marketing Video Social Media Trends

    INFOGRAPHIC: Word of Mouth Marketing on Facebook

    By TJ Shroat on Mon,Nov 26, 2012 @ 10:00 AM

    Topics: Word of Mouth Marketing Facebook Infographic

    INFOGRAPHIC: The Inbound Marketing Funnel

    By TJ Shroat on Fri,Nov 23, 2012 @ 10:00 AM

    Topics: Sales Funnel Inbound Marketing Infographic
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    Content Marketing Strategies for 2013

    By TJ Shroat on Thu,Nov 22, 2012 @ 10:00 AM

    Topics: Marketing Strategy Content Marketing

    INFOGRAPHIC: Website Lead Generation

    By TJ Shroat on Wed,Nov 21, 2012 @ 10:00 PM

    Topics: Infographic Lead Generation Lead Conversion Website Marketing

    VIDEO: The Importance of Backlinks

    By TJ Shroat on Tue,Nov 20, 2012 @ 10:00 AM

    Topics: Video SEO Backlinks

    INFOGRAPHIC: Social Media Statistics - 2012

    By TJ Shroat on Mon,Nov 19, 2012 @ 10:00 AM

    Topics: Social Media Infographic Social Media Trends

    INFOGRAPHIC: Inbound Marketing, Explained

    By TJ Shroat on Fri,Nov 16, 2012 @ 10:00 AM

    Topics: Inbound Marketing Marketing Strategy Social Media Marketing Content Marketing Infographic
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    Why Measuring Social Media ROI Is Difficult

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    Topics: Social Media Marketing Infographic small business marketing small business Internet Marketing

    VIDEO: Winning Customers on Social Media

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    Topics: Social Media Marketing Social Media Startup Video

    INFOGRAPHIC: B2B Lead Generation

    By TJ Shroat on Mon,Nov 12, 2012 @ 10:00 AM

    Topics: Content Marketing Infographic Lead Generation B2B Lead Generation Mobile Marketing Lead Conversion Lead Nurturing
    1 min read

    INFOGRAPHIC: Expert SEO Tips

    By TJ Shroat on Fri,Nov 09, 2012 @ 10:00 AM

    Topics: Infographic SEO Search Engine Marketing
    2 min read

    Search Term Glossary

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    You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article.

    Topics: PPC Conversions Social Media Marketing SEO Search Engine Marketing

    INFOGRAPHIC: Social Media ROI Myths

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    Topics: ROI Social Media Marketing Infographic

    VIDEO: Tools for SEO Improvement

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    Topics: Website Optimization Video SEO

    INFOGRAPHIC: Content Marketing Metrics

    By TJ Shroat on Mon,Nov 05, 2012 @ 10:00 AM

    Topics: Metrics Content Marketing Infographic

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    Topics: Metrics Social Media Marketing Infographic Analytics
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    Writing Effective SEO Content

    By TJ Shroat on Thu,Nov 01, 2012 @ 10:00 AM

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    INFOGRAPHIC: Marketing Your Business Locally

    By TJ Shroat on Wed,Oct 31, 2012 @ 10:00 AM


    From Entrepreneur.com, here's an infographic with some low-cost tips for local marketing.

    • Cross-promote with Other Local Merchants
    • Host an Event
    • Be a Contrarian
    • Setup Triggered Emails
    • Support Fundraisers



    View Original Article

    Topics: Local Business Marketing

    VIDEO: Marketing a Service Business

    By TJ Shroat on Tue,Oct 30, 2012 @ 10:00 AM

    Topics: Word of Mouth Marketing Content Marketing small business marketing
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    Topics: Link Building Content Marketing Infographic SEO Blogs Guest Blogging

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    By TJ Shroat on Fri,Oct 26, 2012 @ 10:00 AM

    Topics: Marketing Automation Social Media Marketing Infographic
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