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Below is a short video from Matt Cutts at Google talking about the importance of body content.  Many SEOs, especially in the "old days"  put most of their emphasis on the "Head" of the document such as:

  • Meta description
  • Meta keywords
  • Page titles
  • Headers
  • Etc.

However, as discussed in the video if the body content doesn't match the head, then Google is not likely to show your content. 

Watch the video here:

Jack Barry

Written by Jack Barry