5 min read

Planning an Inbound Marketing Strategy

By Jack Barry on Wed,Dec 06, 2017 @ 07:00 AM

The Inbound Economy:

Topics: Inbound Selling Inbound Sales Inbound Marketing Blog Marketing Social Media Marketing Social Media B2B Internet Marketing Website Marketing Analytics Internet Marketing

INFOGRAPHIC: Online Marketing Spend

By TJ Shroat on Wed,Jan 30, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic SEO Website Marketing Advertising

INFOGRAPHIC: Website Lead Generation

By TJ Shroat on Wed,Nov 21, 2012 @ 10:00 PM

Topics: Infographic Lead Generation Lead Conversion Website Marketing
2 min read

What Users Want from a Mobile Website

By TJ Shroat on Thu,Oct 25, 2012 @ 10:00 AM

Topics: Mobile Marketing Mobile Website Website Marketing

VIDEO: Keywords & SEO

By TJ Shroat on Tue,Oct 02, 2012 @ 10:00 AM

Topics: Keyword Research Video SEO Website Marketing
1 min read

INFOGRAPHIC: Website Gamification

By Chandler Austin on Tue,May 01, 2012 @ 10:00 AM

Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.


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Topics: Gamification Website Design FourSquare Video Website Marketing
2 min read

Website Elements that Hamper Inbound Marketing

By Chandler Austin on Thu,Apr 26, 2012 @ 10:00 AM

Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Here are Hubspot's 15 most annoying things on websites.

Pop-Up Ads
Convert site visitors into leads with good content, not an interruptive gimmick.

Automatically Playing Multimedia Content When a Page Loads
A visitor is more likely to close the page rather than looking for a "Stop" or "Mute" button.

Disorienting Animations
Users typically take 3 seconds to orient themselves on a given webpage before clicking "back" in their browser. Anything that detracts from a visitor's focus during those critical 3 seconds is a bad idea.

Generic Stock Photography
Show pictures of real customers, real employees, your product, and your location, instead.

A "Contact Us" Form Instead of Contact Information
A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Let visitors get in touch with you via email, the phone, and social media.

Unintelligible "About Us" Page
Make sure you're writing in a language that non-experts and others outside your industry can understand. Avoid business babble.

SEO-Driven Copy
Don't write for website crawlers from the early 2000s; write for humans.

Not Including Social Sharing Buttons on Your Content
By making social sharing easier, your content will get more visibility.

You Don't Have a Blog
An "About Us" page isn't enough to tell a company's full story. A series of blog posts can give visitors a better understanding of who your are, who works at the company, and how you've grown.

Titles and Content Are Incongruous
Titles can capture a visitor's attention, but content isn't related to the title will disappoint the reader.

Your Call-to-Action Copy Doesn't Align With the Offer
Visitors should receive exactly what they were promised.

Your Internal Linking Isn't User-Friendly
Avoid pointing users to irrelevant pages, linking strange phrases within the copy, and overdoing it to the point of making content unreadable.

Sliders That Take too Long to Load
Use sliders that load images quickly and don't require a new page to load every time a user clicks.

Using Flash
Search engines can't read Flash, so your site won't get indexed.

The Worst: Visitors Don't Know What to Do
Visitors to your site should immediately be able to see what your website does, what the value of that is, and what they should do next.

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Topics: Website Optimization Inbound Marketing Content Marketing Website Marketing

VIDEO: Facebook Isn't Enough for Your Business

By Chandler Austin on Tue,Apr 24, 2012 @ 10:00 AM

In the following video, Entrepreneur writer Mikal Belicove explains why a business page on Facebook is useful, but no substitute for a business website.
  • Your website is all about you and your branding, nothing else.
  • Not everyone uses Facebook.
  • Not everyone wants to use Facebook for business or to learn about a business.
  • Your website if focused on your calls to action, Facebook isn't.

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Topics: Facebook Video Website Marketing

INFOGRAPHIC: Guest Blogging Flowchart

By Chandler Austin on Wed,Apr 18, 2012 @ 10:00 AM

Guest blogging can be an effective way to build backlinks and viewership for your website, when done correctly. From Learn About, here's an infographic flowchart of pitfalls to avoid when guest blogging.

Four Mistakes to Avoid When Guest Blogging
  • Don't Copy Content
  • Don't Be a Sloppy Editor
  • Don't Use Too Many Links
  • Don't Leave Your Article Unformatted

Guest Blogging Flow Chart resized 600

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Topics: Content Marketing Infographic Blogs Guest Blogging Website Marketing

INFOGRAPHIC: SEO Success Pyramid

By Chandler Austin on Wed,Jan 04, 2012 @ 10:00 AM

From SmallBusinessSEM, here's an infographic that shows the building blocks for a successful SEO strategy.

SEO Success Pyramid resized 600

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Topics: Word of Mouth Marketing Content Marketing Infographic SEO Website Marketing


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