Free Strategy Session

INFOGRAPHIC: Link Building

By Chandler Austin on Mon,Jan 02, 2012 @ 10:00 AM

From, here's an infographic about how to effectively and ethically build links to your site.

View Original Article
Topics: Website Promotion Link Building Infographic SEO Website Marketing

INFOGRAPHIC: The Anatomy of a Perfect Website

By Chandler Austin on Fri,Dec 30, 2011 @ 10:00 AM

From R.O.I. Media, here's a blueprint for combining web design, navigation, social media, usability, SEO, content, and tracking & analytics to build a great website.

View Original Article
Topics: Website Development Inbound Marketing Content Marketing Infographic SEO Website Marketing

SLIDESHOW: Website Essentials

By Chandler Austin on Tue,Dec 13, 2011 @ 10:00 AM

From HubSpot, here's a presentation about everything a website needs to be an inbound marketing machine.

Topics: Website Optimization Inbound Marketing Website Marketing


By Chandler Austin on Mon,Nov 28, 2011 @ 10:00 AM

Cyber Monday, the first Monday after thanksgiving, was a term coined by to describe the trend of increased online sales on that day. From, here's an infographic that looks at the statistics of Cyber Monday.

View Original Article
Topics: Marketing Strategy Infographic small business marketing Website Marketing
1 min read

Things to Know about Web Analytics

By Chandler Austin on Tue,Jul 26, 2011 @ 10:00 AM

Website traffic is great, but it doesn't necessarily generate revenue. Good website analytics can tell you not only who is visiting your site, but also why. Many free website analytics packages are available, including the ubiquitous Google Analytics. From, here are questions to ask yourself as you analyze the numbers for your website.

Do your website visitors already know you?
Your website should be linking you to potential new customers who were previously unfamiliar with your business. Ideally, only a small percentage of visitors to your site should have used the company's name to find it.

Are you bringing in potential customers?
The more specific the search term used to find your site, the more likely that searcher will buy from you.

Does your social media presence work?
"If you spend 10 percent of your online marketing efforts on social media and 25 percent of your website visits come from Facebook or Twitter, you're in good shape." Track how many people come to your site for specific promotions on social media.

Are visitors bailing from your homepage?
Bounce rate is the percentage of homepage visitors who never clicked on additional pages. Anything over 70% is problematic. If the search terms that led people to your site are the ones you want, then the bounce rate is likely due to design issues or content that isn't compelling.

Are they looking at your product or service pages?
Your homepage is failing if people never look at pages that allow them to buy. The homepage should be divided into decision-making paths that quickly separate visitors by their interests and lead them to the information they want.

View Original Article
Topics: Metrics Social Media Marketing Web Analytics B2B Internet Marketing Website Marketing
2 min read

Using Social Media to Launch and Promote a Product

By Chandler Austin on Tue,May 24, 2011 @ 10:00 AM

From, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment  The Art of Changing Hearts, Minds and Actions.

Kawaski built a fan page specifically for his book. To build a fan base, the incentive to "Like" the page was a free copy of his first book.
Cost: Approximately $2,700

Website and Blog
To avoid the restrictive elements of Facebook, Kawaski built a site for the book as part of his own website. This allowed for more information and images than Facebook.
Cost: Approximately $4,000

Book Reviews by Other Bloggers and A-Listers
Kawaski offered free copies of his book to bloggers chosen from his 20,000+ database. He sent out 1300 copies, gave 150 interviews and got 200 book reviews, which he shared on his site.
Cost: $16,000 (borne by the publisher)

Email still works, especially if you have built a database of 160,000 over the years.
Cost: $7,500

Banner Ads
A six week campaign on Google AdWords, Facebook Ads and Twitter (Promoted Tweets) was used to attract buyers outside his immediate sphere of influence.
Cost: Allow $2,000-$3,000

Photo Contest
Kawaski offered five cameras and an Apple iPad, via a Facebook contest app. This resulted in 1150 entries, 35,000 visits, 70,000 entry views, and a lot of "Buzz".
Cost: Approximately $6,000

Kawaski pulled a quiz from his book and put it on Facebook (700 took the quiz) and his website (2900 took the quiz) to engage more customers.
Cost: Approximately $5,000

An overview of the book was turned into a single image which was embedded on the sites of bloggers and reviewers.
Cost: Approximately $2,000

A presentation that Kawaski used for key note presentations was published on Slideshare making it easy to share and embed.
Cost: Approximately $3,600

Slideshow on YouTube
Kawaski created a slideshow to thank all the people involved in the book project launch and promotion.
Cost: Approximately $1,000

View Original Article

Topics: Word of Mouth Marketing Social Media Marketing Facebook Website Marketing Social Media Trends
1 min read

From "Contact Us" to Lead Generation

By Chandler Austin on Wed,May 04, 2011 @ 10:00 AM

Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. But it's also a great way to gather leads.
  • Have a contact form on every page, or almost every page, of your site. Making that easy to get to makes it more likely visitors will take action.
  • Have a call to action, and word it in a why that prompts visitors and instructs them how.
  • Craft your call to action in a way that relates to the goals of your target traffic.
  • E.g. "To contact us, simply enter your first name, e-mail address, and comments below and we'll send you a free copy of our e-book The Seven Ways to Double Your Income, valued at $29.95. Contact us now."
Call to Action Ideas
  • Larger font, to stand out
  • Include verbs or "doing" words
  • Incentives: Freebies, discounts, coupons
  • Remove risk by stressing that there's no obligation
  • Give exact instructions on how to find and complete contact form
  • Don't require too much information
  • Don't bury the contact form on the page
  • Keep it simple

View Original Article

Topics: Lead Management Lead Conversion Website Marketing
1 min read

Driving Web Traffic

By Chandler Austin on Tue,Mar 22, 2011 @ 09:00 AM

At the center of an Internet based business is traffic. Obviously, without traffic to your site, no sales can take place. Targeted traffic refers to people who regularly visit your site because of your content. Steven Papas on shares some ways to get targeted traffic.

Find Related Blogs
  • Blogs within the same area of interest as your blog.
  • Blogs with large and consistent traffic.
  • Leave quality comments.
  • Guest post if possible.
  • Consider buying ad space on related blogs.

Find Related Forums
  • Forums are a source for people to find others in their niche.
  • Check Blog Engage or Blogger Forum.
  • Joins forums related to your blog.
  • Add a description of and link to your blog in your forum signature to build backlinks and get targeted traffic.

Search Engines
  • Buy ads.
  • Optimize your site based on relevant keywords.
  • Narrow your blogs focus to "long-tail" keyword phrases.

Social Media and Bookmarking Sites
  • Sites like StumbleUpon.
  • Find buyers and followers already interested in your niche.

View Original Article

Topics: Content Marketing Blogs Website Marketing
1 min read

Online Registration and Social Sign-In

By Chandler Austin on Tue,Mar 01, 2011 @ 10:00 AM

A study conducted by Blue Research focused on consumer attitudes about traditional online registration and perceptions about using social identities across the Web. The online survey was completed by 657 respondents. Results show a shift in behavior patterns and demonstrate the challenges of obtaining accurate information from consumers.

Highlights include:
  • 3 in 4 consumers avoid creating new user accounts
  • 75% are bothered by website registrations and will change their behavior as a result
  • Requiring new user accounts encourages misinformation
  • When login information is forgotten, many leave the site
  • 66% want social sign-in to be offered by websites (i.e. ability to sign-in with Facebook, Twitter, Yahoo, Google, etc.)
  • Social sign-in "fans" spend more
  • Social sign-in "fans" purchase more online
  • Social sign-in "fans" use social networks to make/influence buying behavior
  • Consumers may return and buy more often at sites offering social sign-in
  • Offering social sign-in may increase brand image
  • Using social sign-in is preferred over new and guest account

View Original Article and Download Report

Topics: Website Design Social Media Marketing Website Marketing
1 min read

What Type of Website Do You Need?

By Jack Barry on Thu,Oct 21, 2010 @ 06:47 AM

Websites have become an important part of B2B marketing.  If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns.  A website has taken the place of the corporate brochure, and it can play an important role in:

Topics: Website Design Website Development Website Marketing