From "Contact Us" to Lead Generation

Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. But it's also a great way to gather leads.

• Have a contact form on every page, or almost every page, of your site. Making that easy to get to makes it more likely visitors will take action.
• Have a call to action, and word it in a why that prompts visitors and instructs them how.
• Craft your call to action in a way that relates to the goals of your target traffic.
• E.g. "To contact us, simply enter your first name, e-mail address, and comments below and we'll send you a free copy of our e-book The Seven Ways to Double Your Income, valued at $29.95. Contact us now."

Call to Action Ideas

• Larger font, to stand out
• Include verbs or "doing" words
• Incentives: Freebies, discounts, coupons
• Remove risk by stressing that there's no obligation
• Give exact instructions on how to find and complete contact form
• Don't require too much information
• Don't bury the contact form on the page
• Keep it simple

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