VIDEO: Brick and Mortar vs. Online Comparison Shopping

By TJ Shroat on Tue,Apr 16, 2013 @ 10:00 AM

Topics: Consumer Trends Brick and Mortar Local Business Marketing Video
1 min read

The Evolution of Local Search

By TJ Shroat on Thu,Jan 24, 2013 @ 10:00 AM

Topics: FourSquare Location-based Marketing Local SEO Local Business Marketing

INFOGRAPHIC: Marketing Your Business Locally

By TJ Shroat on Wed,Oct 31, 2012 @ 10:00 AM

From, here's an infographic with some low-cost tips for local marketing.

  • Cross-promote with Other Local Merchants
  • Host an Event
  • Be a Contrarian
  • Setup Triggered Emails
  • Support Fundraisers

Marketing Your Business Locally resized 600

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Topics: Local Business Marketing
3 min read

A Guide to Local SEO

By TJ Shroat on Thu,Sep 13, 2012 @ 10:00 AM

Jayson DeMers of Search Engine Journal recently interviewed Sam McRoberts, CEO of Vudu Marketing, about local search engine optimization (SEO). This interview is a solid resource for local SEO and can be used by small business owners as an action plan.

"What types of businesses need Local SEO?"
Local SEO is for any business that gets at least some of its customers/clients locally, and especially for businesses with physical locations that they expect customers to go to.

"How is Local SEO different from National SEO?"
Elements that apply to national SEO also impact local SEO. Most importantly for local SEO, you need to create and claim a local profile on Google, which will show up for localized search results. Citations are also important. A citation is any place online that uses your company name, address, and phone number all on the same page, in the same format as your local listing. Finally, reviews on Google Places is an important local ranking factor.

"How does on-site optimization differ for Local SEO vs. National SEO?"
Make sure your name, address and phone number are used on every page of your site, in the same format as your Google local listing. Use your city and state names in your title tags, meta descriptions, and the content on your site. Use Schema local markup to better help search engines identify and show your location. Include a Keyhole Markup Language (KML) file on your site.

"What are the most important signals that boost local SEO rankings?"
The three biggest factors in local listings appear to be the number of citations, the number of reviews (Google Places listing, other places), and how positive the reviews are overall. Positive reviews seem to trump the other factors.

"What does the location of a business to the city center have to do with anything?"
Google gives a bias towards locations that are closest to the center of the city.

"Can you outline a brief action plan you’d recommend for new company looking to compete for local search results?"
Claim your local listing on Google Places and 100% complete it. Next, spread the information from Google Places across all the other major local platforms, in the same format. Each of these will become a citation. Claim all your social profiles. Continue to build on-site SEO. Finally, get your happy customers to leave positive reviews for you on Google Places.

"Can you recommend some ways a local business can get citations?"
Use a tool like the WhiteSpark local citation finder to locate the best citation sources for your city. Guest blog posting can give you a chance to get citations by including them in your author bio.

"Can you recommend some ways a local business can get reviews?"
Encourage customers or clients to rate their experience with you on your Google Places profile. Include links to your profile in email communications. DO NOT buy reviews.

"Do you recommend small, local companies do local SEO in-house or hire an agency?"
This depends on your budget. An agency may cost more, but might end up paying for itself through speed and accuracy.

"Are there any specific services, websites, or tools that you recommend to help companies with local SEO?"
WhiteSpark local citation finder is a cheap tool for finding citation sources. Something like MySEOTool can track your rankings with localization. Set-up Google Analytics and Google Webmaster Tools to track what keywords are driving search impressions and traffic to your site.

"What price range should a typical small business expect to pay for local SEO, (in house or agency)?"
Local SEO via an agency could range from $100/mo for the most basic work all the way up to tens of thousands of dollars per month for a competitive space with hundreds or thousands of locations.

"Is Local SEO an ongoing endeavor, or is it more of a set-and-forget expense?"
There's an ongoing component beyond set-up, as you should be getting new citations, reviews, social mentions and links each and every month.

View Original Article
Topics: Location-based Marketing Local SEO Local Business Marketing SEO
1 min read

INFOGRAPHIC: How to Get Check-Ins

By TJ Shroat on Fri,Aug 24, 2012 @ 10:00 AM

The number of customers using social location applications on their smartphones, like Foursquare, Yelp, and Facebook, is small but growing. From Intuit, here's an infographic on how to encourage your customers to check-in with these applications and drive more traffic to your location.

Offer a Special - Reward loyal customers and attract new ones with a discount for frequent or first-time check-ins.
Encourage Groups - Create a special that unlocks for large party check-ins.
Don't Give it Away - Consider perks other than discounts or freebies.

3 Tips to Get Your Customers to “Check In” [INFOGRAPHIC]

View Original Article
Topics: Social Business FourSquare Location-based Marketing Social Location Google Local Local Business Marketing Facebook Infographic

INFOGRAPHIC: The State of Daily Deals

By TJ Shroat on Fri,Aug 10, 2012 @ 10:00 AM

Daily deal sites brought in $3 billion in revenue in 2011. However, retailers have been less than thrilled with daily deals, as they don't appear to encourage customer loyalty or allow retailers a way to track spend. From Truaxis, here's an infographic that shows the current thinking on daily deal sites.

State of Daily Deals resized 600

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Topics: Location-based Marketing Daily Deals Local Business Marketing Infographic Social Commerce

VIDEO: Using Gamification to Engage with Customers

By Chandler Austin on Tue,Jun 05, 2012 @ 10:00 AM

In this video from, gamification expert Gabe Zichermann talks about how retail businesses can benefit from adding gaming elements to their marketing efforts.

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Topics: Gamification FourSquare Location-based Marketing Local Business Marketing Retail Marketing Video

INFOGRAPHIC: The Impact of Online Reviews

By Chandler Austin on Fri,May 18, 2012 @ 10:00 AM

A recent survey by American Express found that U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses.

Impact of Online Reviews resized 600

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Topics: Word of Mouth Marketing Customer Reviews Local Business Marketing Infographic

INFOGRAPHIC: Online Marketing for Brick-and-Mortar Success

By Chandler Austin on Wed,May 09, 2012 @ 10:00 AM

The Internet can be a powerful tool for both attracting and retaining clients. From HUA Marketing, here's an infographic about the ways Internet marketing can be utilized to generate offline sales and leads.

OnlineMarketingBrickandMortarSuccess resized 600

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Topics: Location-based Marketing Marketing Strategy Local Business Marketing Social Media Marketing Lead Generation Small Business Trends

INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

By Chandler Austin on Mon,Apr 23, 2012 @ 10:00 AM

From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it.
  1. Use Analytics and Metrics
  2. ROI for Targeted Advertising
  3. Loyalty Programs
  4. Segmentation
  5. Invest in Mobile Tactics
  6. Build Relationships with Customers
  7. Localization
  8. Socialize Your Site
  9. Manage Your Reputation
  10. Gamification
Increasing Sales resized 600

View Original Article
Topics: ROI Gamification Sales 2.0 Metrics Local Business Marketing Mobile Marketing


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