1 min read

B2B Marketing Lessons from 2012

By TJ Shroat on Thu,Feb 14, 2013 @ 10:00 AM

Topics: Lead Generation B2B Marketing Lead Conversion Marketing Trends

INFOGRAPHIC: Website Lead Generation

By TJ Shroat on Wed,Nov 21, 2012 @ 10:00 PM

Topics: Infographic Lead Generation Lead Conversion Website Marketing

INFOGRAPHIC: B2B Lead Generation

By TJ Shroat on Mon,Nov 12, 2012 @ 10:00 AM

Topics: Content Marketing Infographic Lead Generation B2B Lead Generation Mobile Marketing Lead Conversion Lead Nurturing

VIDEO: Attracting the Clients You Want

By TJ Shroat on Tue,Oct 23, 2012 @ 10:00 AM

Topics: Lead Generation small business marketing

VIDEO: Growing a Business

By TJ Shroat on Tue,Oct 09, 2012 @ 10:00 AM

Topics: Lead Generation Video Lead Nurturing Customer Engagement
1 min read

Lead Generation Marketing Budgets

By TJ Shroat on Thu,Sep 27, 2012 @ 10:00 AM

Topics: Marketing Strategy Lead Generation
1 min read

Analyzing your Inbound Marketing Funnel for Investment Success

By TJ Shroat on Thu,Aug 30, 2012 @ 08:10 AM

Having a good understanding of your inbound marketing funnel is essential to generating revenue.  Even more important is making sure that you are not wasting that revenue investing in channels that do not support your goal.  

Topics: Sales Funnel Inbound Marketing Lead Generation
2 min read

LinkedIn Features You Should Be Using, but Most Likely Aren’t

By TJ Shroat on Mon,Aug 20, 2012 @ 09:12 AM

Like most things in life, you have to put some effort in to get anything out.  This holds true for LinkedIn and the features that it provides its users.  From basic to more advanced, the site offers features that everyone in business should take advantage of to make the greatest impact on their success.

Topics: Marketing Strategy Social Media Marketing Social Media Lead Generation Lead Management LinkedIn
2 min read

Using LinkedIn for Lead Generation: 5 Quick Tips

By TJ Shroat on Thu,Aug 16, 2012 @ 09:08 AM

LinkedIn is on the top professional networks today and is a treasure trove for lead generation. The site helps you connect and grow your network, which ultimately helps you promote and grow your business. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base.
Topics: Lead Generation Lead Management Lead Nurturing LinkedIn
2 min read

Reasons People Don't Trust Companies

By TJ Shroat on Thu,Aug 02, 2012 @ 10:00 AM


Building trust may be the most important way to gain customers. And yet, many companies come across as untrustworthy, without knowing it. From Hubspot, here's a list of 21 ways that companies get in their own way by appearing untrustworthy.

Erratic Website Design
Messy sites are perceived as symptomatic of a messy company. Distracting, cluttered or slow loading sites can also evoke fears of viruses.

No Way to Contact Someone
Not offering contact information gives the impression that you're willing to take a customer's money, but not willing talk to them.

No Pricing Information Available
Give visitors at least a general idea of the cost of your products or services. Otherwise, customers will assume you are only trying to sell to them.

Vague Copy
If customers don't understand what you're trying to say, they will assume you are being deliberately evasive.

Spelling/Grammar Errors
Spelling and grammar mistakes indicate a lack of professionalism.

Writing for SEO, Not for People
Search terms used in writing need to make sense to actual humans.

Lack of Thought Leadership
Build credibility and authority through quality content.

Bait and Switch
Represent your content and offers fairly and accurately.

Overly Personal Form Fields
Don't ask for personal information from leads unless the reason is apparent.

No Visible Privacy Policy
Let leads and customers know that you won't share their information with third-parties.

No Organizations Vouch for You
E-commerce sites and service businesses need to demonstrate legitimacy via third-party badges like BBB, VeriSign and TRUSTe.

No Customers Promoting You
Customer testimonials can convince leads and prospects that you're safe.

Bad Online Reviews
Monitor and address negative online reviews.

No Social Presence
As social media has become ubiquitous, companies with no presence don't look savvy or organized.

Not Engaging in Social Media Conversations
Maintaining a social media presence means answering questions and having conversations.

Defensiveness
Take an apologetic approach to social media disagreements.

Emailing People That Didn't Opt-In
Avoid being seen as a spammer by only emailing leads that have requested emails from you.

Unsubscribing from Email Is Difficult
"Unsubscribe" buttons in emails are a legal requirement. Make them easy to find and make sure they work.

Poorly Targeted Email Content
Poorly targeted email content makes people feel like a sales target.

Emails That Always Trigger SPAM Filters
Make sure you're optimizing your emails for the inbox.

Be Excellent to Others
Build trust by proactively showing customer, fan and employee positive feedback.

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Topics: Content Marketing Lead Generation Lead Nurturing Customer Satisfaction Customer Engagement

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