VIDEO: Raising Awareness

By TJ Shroat on Tue,Jan 22, 2013 @ 10:00 AM

Topics: Word of Mouth Marketing small business marketing Video

VIDEO: Social Media's Multiplier Effect

By TJ Shroat on Tue,Dec 04, 2012 @ 10:00 AM

Topics: ROI Word of Mouth Marketing Social Media Marketing Video

INFOGRAPHIC: Word of Mouth Marketing on Facebook

By TJ Shroat on Mon,Nov 26, 2012 @ 10:00 AM

Topics: Word of Mouth Marketing Facebook Infographic

VIDEO: Marketing a Service Business

By TJ Shroat on Tue,Oct 30, 2012 @ 10:00 AM

Topics: Word of Mouth Marketing Content Marketing small business marketing

INFOGRAPHIC: Engagement Marketing

By TJ Shroat on Mon,Oct 08, 2012 @ 10:00 AM

Topics: Word of Mouth Marketing Engagement Social Media Marketing Infographic small business marketing

VIDEO: Virality and the Canadian National "Canthem"

By Chandler Austin on Tue,Jul 17, 2012 @ 10:00 AM

Molson filmed five musicians performing "O Canada" using nothing but instruments made from Molson Canadian bottles and cans. Word of mouth marketing expert Andy Sernovitz explains on his blog why this is the type of video that could and should go viral:
  • It's a company marketing video but it doesn't try to "sell".
  • It's fun (i.e. you don't have to be edgy).
  • It taps into something bigger than the brand.

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Topics: Word of Mouth Marketing Viral Marketing Video Viral

INFOGRAPHIC: The Impact of Online Reviews

By Chandler Austin on Fri,May 18, 2012 @ 10:00 AM

A recent survey by American Express found that U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses.

Impact of Online Reviews resized 600

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Topics: Word of Mouth Marketing Customer Reviews Local Business Marketing Infographic
1 min read

Making Your Content Go Viral

By Chandler Austin on Thu,Apr 19, 2012 @ 10:00 AM

Fast spreading "viral" content can build backlinks and website traffic in a short amount of time, and with little effort. But only a tiny amount of web content goes viral. Some would argue that making "viralness" the goal of a piece of content is a fool's errand. And yet, we can analyze content that has already gone viral for clues to its popularity. A.J. Kumar on has done that. Here are his six suggestions for creating content with the potential to spread quickly. Keep in mind that there are no guarantees of "virality".

Many viral videos involve silly or absurd characters (honey badger, Marcel the Shell). A unique, appealing, charming character can greatly increase traffic and brand recognition. But too many failed attempts could damage your brand.

Emerging Trends
Fresh, timely content on a new trend can give you a first mover advantage and attract attention. New content is more likely to be shared. Google gives preferential treatment to timely content.

Content as a Sound Bite
A catchphrase is easy to remember and repeat. Evaluate your headline or opening paragraph as if you were reading it on a newscast. Is a small snippet of your content enough to drive further interest in learning more? If not, continue editing it.

"Visually appealing infographics are among some of the most frequently shared types of online content as most people would rather learn through engaging imagery than long paragraphs of text." Pull data from recent studies, then recombine it in new and distinctive ways.

Influencer Clout
An endorsement from an authority in your industry could help make your content go viral. You'll need to have already built relationships with industry thought leaders. Ask them to share your best content.

Offer Value
Provide exceptional value in your article or video. Go above and beyond what your competitors offer.

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Topics: Word of Mouth Marketing Thought Leadership Content Marketing Viral

INFOGRAPHIC: The Anatomy of Content Marketing

By Chandler Austin on Wed,Feb 29, 2012 @ 10:00 AM

From Content+, here's an infographic that shows how content creation can promote ideas, engage targeted audiences and encourage them to take action.

The anatomy of content marketing - the heart of online success

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Topics: Word of Mouth Marketing Thought Leadership Marketing Strategy Content Marketing

INFOGRAPHIC: SEO Success Pyramid

By Chandler Austin on Wed,Jan 04, 2012 @ 10:00 AM

From SmallBusinessSEM, here's an infographic that shows the building blocks for a successful SEO strategy.

SEO Success Pyramid resized 600

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Topics: Word of Mouth Marketing Content Marketing Infographic SEO Website Marketing


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