Tips for Keyword Selection

Posted on Thu,Feb 21, 2013 @ 10:00 AM

Read more

Tags: SEO, Keyword Research, Content Marketing

Writing Effective SEO Content

Posted on Thu,Nov 01, 2012 @ 10:00 AM

Read more

Tags: SEO, Keyword Research, Content Marketing

VIDEO: SEO and Domain Names for Startups

Posted on Tue,Oct 16, 2012 @ 10:00 AM

Read more

Tags: SEO, Keyword Research, Video

INFOGRAPHIC: Improving Google Adwords Quality Scores

Posted on Mon,Oct 15, 2012 @ 10:00 AM

Read more

Tags: Keyword Research, Google, Adwords, Quality Score

INFOGRAPHIC: SEO Keyword Research

Posted on Wed,Oct 10, 2012 @ 10:00 AM

Read more

Tags: SEO, Keyword Research, Google

VIDEO: Keywords & SEO

Posted on Tue,Oct 02, 2012 @ 10:00 AM

Read more

Tags: SEO, Keyword Research, Website Marketing, Video

SEO vs. PPC: Which Is Best for You?

Posted on Thu,May 24, 2012 @ 10:00 AM


How best to boost traffic to your website? The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. You pay a fee when viewers click on those ads. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic.

Deciding between the two approaches depends on your needs and budget. For fast traffic, consider PPC, if you also have the budget for it. If you have time, but little money, you'll need to implement an SEO program. From Entrepreneur.com, here are three questions to consider when deciding between PPC and SEO.

"How large is your website advertising budget?"
Start by setting a daily spending limit. IF you have no money for advertising, stick with free SEO. Otherwise, even with a small budget, consider investing in PPC. PPC offers:
  • Faster Testing - Websites should focus on achieving conversion. Improving conversion rates requires active testing of variables, and testing requires traffic.
  • Protection from SEO Algorithm Updates - Search engines regularly change/update their algorithms, which can lead to a formerly optimized site to drop in the rankings. PPC is immune to those changes.
Google Analytics can show you whether your conversions from PPC has a positive or negative ROI.

"How high are the average CPCs in your industry?"
Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. CPC can vary a great deal between industries. For high priced, highly competitive keywords, SEO is probably the best choice.

"How competitive are the SERPs in your niche?"
Search engine results pages (SERPs) can also be highly competitive. To estimate the level of competition, enter your keywords into the Google External Keyword Research Tool. In competitive industries, the results for your target keywords may be dominated by authority websites. Displacing them may be impossible without a significant investment of time and money, so it may make more sense to pay for traffic via PPC.

Keep in mind that PPC vs. SEO may not be an "either-or" choice. Find an optimal mix of the two for the best results.

View Original Article
Read more

Tags: SEO, PPC, Search Engine Marketing, Keyword Research, CPC

Blog Analytics Tools

Posted on Thu,Aug 11, 2011 @ 10:00 AM


From Blogging Pro, here are several good blog analytics tracking tools that go beyond Google Analytics and track important statistics.

Crazy Egg
Crazy Egg allows you to visualize your website statistics with 4 types of views: overlay, list, heatmap and confetti. These views allow you to see where visitors are clicking. Other information includes referrers, search terms, and visitors' browser, time and physical location. Prices range from $9/month to $99/month.

Reinvigorate
Reinvigorate gives real-time tracking via an auto-updating dashboard. Heatmaps, reports and graphs are customizable. Globally distributed tracking code can make your site load much faster. Prices range from $10/month to $100/month.

ChartBeat
ChartBeat also uses a real-time dashboard with gages, charts and a map. View conversations (powered by Twitter), so that you can see what others are saying about your blog. Customizable alerts are available via email, SMS or an iPhone app. Prices range from $9.95/month to $149.95/month.

Woopra
Woopra has a live dashboard, live notifications and other impressive features. Talk to your visitors via a live chat widget. Integration with Google Insights allows for in-depth search engine data. Prices range from  $4.95/month to $179.95/month.

GoingUp
In addition to tracking features, GoingUp offers optimization tools. It includes rank tracking, page optimizer and keyword density tools. Prices range from $19/month to $99/month.

View Original Article
Read more

Tags: Keyword Research, Website Design, Metrics, Blogs, Monitoring Tools, Web Analytics

INFOGRAPHIC: Blueprint for the Perfect Blog Post

Posted on Wed,Jun 22, 2011 @ 10:00 AM


From Business 2 Community, here's an infographic that explains how to optimize a blog post to convey the most useful information and reach the most people.



View Original Article
Read more

Tags: Social Media Marketing, SEO, Keyword Research, Blogs, Infographic

Developing Your Keyword Strategy

Posted on Wed,May 26, 2010 @ 03:02 PM

Before you start any organic or paid search marketing program, you need to know which keywords you are targeting.  For our purposes, we will define keywords as what the searcher types into the search box.  This can be a single word or it might be a phrase. 

Read more

Tags: SEO, Search Engine Marketing, Keyword Research

Subscribe via Email

Connect with Us

Most Popular Posts

Categories