2 min read

Tips for Keyword Selection

By TJ Shroat on Thu,Feb 21, 2013 @ 10:00 AM

Topics: Keyword Research Content Marketing SEO
1 min read

Writing Effective SEO Content

By TJ Shroat on Thu,Nov 01, 2012 @ 10:00 AM

Topics: Keyword Research Content Marketing SEO

VIDEO: SEO and Domain Names for Startups

By TJ Shroat on Tue,Oct 16, 2012 @ 10:00 AM

Topics: Keyword Research Video SEO

INFOGRAPHIC: Improving Google Adwords Quality Scores

By TJ Shroat on Mon,Oct 15, 2012 @ 10:00 AM

Topics: Keyword Research Adwords Quality Score Google

INFOGRAPHIC: SEO Keyword Research

By TJ Shroat on Wed,Oct 10, 2012 @ 10:00 AM

Topics: Keyword Research Google SEO

VIDEO: Keywords & SEO

By TJ Shroat on Tue,Oct 02, 2012 @ 10:00 AM

Topics: Keyword Research Video SEO Website Marketing
2 min read

SEO vs. PPC: Which Is Best for You?

By Chandler Austin on Thu,May 24, 2012 @ 10:00 AM

How best to boost traffic to your website? The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. You pay a fee when viewers click on those ads. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic.

Deciding between the two approaches depends on your needs and budget. For fast traffic, consider PPC, if you also have the budget for it. If you have time, but little money, you'll need to implement an SEO program. From Entrepreneur.com, here are three questions to consider when deciding between PPC and SEO.

"How large is your website advertising budget?"
Start by setting a daily spending limit. IF you have no money for advertising, stick with free SEO. Otherwise, even with a small budget, consider investing in PPC. PPC offers:
  • Faster Testing - Websites should focus on achieving conversion. Improving conversion rates requires active testing of variables, and testing requires traffic.
  • Protection from SEO Algorithm Updates - Search engines regularly change/update their algorithms, which can lead to a formerly optimized site to drop in the rankings. PPC is immune to those changes.
Google Analytics can show you whether your conversions from PPC has a positive or negative ROI.

"How high are the average CPCs in your industry?"
Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. CPC can vary a great deal between industries. For high priced, highly competitive keywords, SEO is probably the best choice.

"How competitive are the SERPs in your niche?"
Search engine results pages (SERPs) can also be highly competitive. To estimate the level of competition, enter your keywords into the Google External Keyword Research Tool. In competitive industries, the results for your target keywords may be dominated by authority websites. Displacing them may be impossible without a significant investment of time and money, so it may make more sense to pay for traffic via PPC.

Keep in mind that PPC vs. SEO may not be an "either-or" choice. Find an optimal mix of the two for the best results.

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Topics: PPC Keyword Research CPC SEO Search Engine Marketing
1 min read

Blog Analytics Tools

By Chandler Austin on Thu,Aug 11, 2011 @ 10:00 AM

From Blogging Pro, here are several good blog analytics tracking tools that go beyond Google Analytics and track important statistics.

Crazy Egg
Crazy Egg allows you to visualize your website statistics with 4 types of views: overlay, list, heatmap and confetti. These views allow you to see where visitors are clicking. Other information includes referrers, search terms, and visitors' browser, time and physical location. Prices range from $9/month to $99/month.

Reinvigorate gives real-time tracking via an auto-updating dashboard. Heatmaps, reports and graphs are customizable. Globally distributed tracking code can make your site load much faster. Prices range from $10/month to $100/month.

ChartBeat also uses a real-time dashboard with gages, charts and a map. View conversations (powered by Twitter), so that you can see what others are saying about your blog. Customizable alerts are available via email, SMS or an iPhone app. Prices range from $9.95/month to $149.95/month.

Woopra has a live dashboard, live notifications and other impressive features. Talk to your visitors via a live chat widget. Integration with Google Insights allows for in-depth search engine data. Prices range from  $4.95/month to $179.95/month.

In addition to tracking features, GoingUp offers optimization tools. It includes rank tracking, page optimizer and keyword density tools. Prices range from $19/month to $99/month.

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Topics: Website Design Keyword Research Metrics Monitoring Tools Web Analytics Blogs

INFOGRAPHIC: Blueprint for the Perfect Blog Post

By Chandler Austin on Wed,Jun 22, 2011 @ 10:00 AM

From Business 2 Community, here's an infographic that explains how to optimize a blog post to convey the most useful information and reach the most people.

The Blueprint For the Perfect Blog Post resized 600

View Original Article
Topics: Keyword Research Social Media Marketing Infographic SEO Blogs
2 min read

Developing Your Keyword Strategy

By Jack Barry on Wed,May 26, 2010 @ 03:02 PM

Before you start any organic or paid search marketing program, you need to know which keywords you are targeting.  For our purposes, we will define keywords as what the searcher types into the search box.  This can be a single word or it might be a phrase. 

Topics: Keyword Research SEO Search Engine Marketing


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