3 min read

Small Business Marketing Tips: 5 Reasons You Need a Blog

By Jack Barry on Wed,Dec 27, 2017 @ 07:00 AM

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:

Topics: Blogging Inbound Marketing Business Blogging SEO B2C Marketing Small Business
3 min read

6 Tips for Writing a Clickable CTA

By Jack Barry on Wed,Dec 20, 2017 @ 07:00 AM

Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want. 

Topics: Social Media Optimization Blogging Inbound Marketing Social Media Marketing Call to Action Facebook marketing CTA
2 min read

Blogging for Business - It's Role In Attracting Target Buyers

By Jack Barry on Tue,May 27, 2014 @ 10:37 AM

When target customers are ready to buy, do they consider your company? This is a key question for any business.  A reasonable resolution to this question is critical for BtoB companies who serve a defined target market.  Most companies do not have a good handle on the answer because they don't know what they don't know. The first step in solving this quandary is to think customer and not your company. Let's start with several key facts we know about BtoB customers:

Topics: Blogging Blog

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