Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.
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The Importance of Setting Up Closed-Loop Reporting
By Jack Barry on Mon,Jun 30, 2014 @ 11:12 AM