VIDEO: The World of Social Gaming

By TJ Shroat on Tue,Mar 19, 2013 @ 10:00 AM

Topics: Social Gaming Video

INFOGRAPHIC: Social Networking Statistics for 2012

By TJ Shroat on Wed,Jan 23, 2013 @ 10:00 AM

Topics: Social Gaming Pinterest Instagram Twitter Facebook Google Infographic YouTube Social Media Trends LinkedIn

VIDEO: Gamification vs. Discounts

By TJ Shroat on Tue,Aug 21, 2012 @ 10:00 AM


From Entrepreneur.com, here's a video from gamification expert Gabe Zichermann about how a business can reduce its reliance on discounts and coupons, and instead build customer loyalty by designing a "gamified experience" around the emotional value of their products and services.




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Topics: Social Gaming Gamification Discounts Coupons Video
1 min read

Top Trends in Social Media

By Chandler Austin on Thu,May 10, 2012 @ 10:00 AM


Social media has gone from a fad to a significant element of how businesses market, communicate and publish in less than three years. From Jeff Bulla's keynote presentation at the BE-Wizard web conference, here is his top 10 trends in social media presentation.

10 Trends in Social Media
  1. Social Mobile
  2. Socialization of Search
  3. Location Based Marketing with Social
  4. Social Commerce
  5. Social Gaming
  6. Online Global Magazines and Super Blogs
  7. Global Micro Niche Business
  8. Social Apps
  9. Visual Social Web
  10. Convergence of Social and Traditional Media
Topics: Social Gaming Location-based Marketing Social Media Marketing Social Media Social Commerce Mobile Marketing Social Media Trends
1 min read

Trends in Social Media

By Chandler Austin on Tue,Nov 22, 2011 @ 10:00 AM


Social media guru Jeff Bullas predicts some trends in the field on his blog.

"Social Mobile"
Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere.

"Socialization of Search"
Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms.

"Geo-Targeting of Social Media Marketing"
Smart phones also allow for local "check-in" applications like FourSquare and Google Places. Location-based marketing is now possible.

"Social Commerce"
You can now shop on social networks like Facebook without leaving the site.

"Social Gaming"
Easy to use games integrated into social networks have started to generate significant revenue from casual players.

"Global Magazine Super Blogs"
Traditional print media, and their online presences, receive far less traffic than global blogs like the Huffington Post. Blogs on a variety of topics attract millions of readers each month.

"Global Micro Niche Business"
Geography, technology and distance no longer restrict niche industries, which can now become multi-million dollar businesses. Even more so than the Internet, social networks enable this success.

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Topics: Social Gaming FourSquare Social Media Marketing Twitter Social Media Facebook Google Google Social Media Trends
1 min read

INFOGRAPHIC: Social Gaming

By Chandler Austin on Tue,Mar 29, 2011 @ 11:00 AM


Gaming on social networks has growing potential as a marketing platform. From Dr4Ward and Get Satisfaction, here's an infographic on social gaming.

Highlights:
  • From 2009 to 2012, spending on social gaming is projected to increase 67%.
  • Ad spending on social gaming is expected to increase by 33% from 2010 to 2011.
  • 57 million Americans have played games on social networks.
  • 53% of social network game players are women

social gaming resized 600

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Topics: Social Gaming Marketing Strategy Social Media Trends

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