INFOGRAPHIC: Small Business 2013 Survey
Topics: small business marketing Small Business Trends SEO Email Marketing
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Most Helpful Small Business Stories of 2012
Topics: small business marketing Small Business Trends
VIDEO: Small Business Growth
Topics: Entrepreneurship Startup small business marketing Small Business Trends Video
INFOGRAPHIC: What Does Social Media Success Mean to Your Business?
From Pagemodo, here's an infographic that shows how small business owners feel about social media and how small businesses measure what they perceive as success.
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Topics: Metrics small business marketing small business Internet Marketing Small Business Trends
INFOGRAPHIC: Online Marketing for Brick-and-Mortar Success
The Internet can be a powerful tool for both attracting and retaining clients. From HUA Marketing, here's an infographic about the ways Internet marketing can be utilized to generate offline sales and leads.
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Topics: Location-based Marketing Marketing Strategy Local Business Marketing Social Media Marketing Lead Generation Small Business Trends
INFOGRAPHIC: Small Business and Social Media
Social media has become an essential marketing tool for businesses of all sizes. From Intuit, here's an infographic about how small businesses are attracting new business with social media, despite not always employing the best tactics.
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Topics: Social Media Marketing Social Media Infographic small business marketing Small Business Trends
1 min read
Tips for Retooling Your Business
While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line.
Stop Being a Bank for Your Customers
Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days.
Start Collecting
Have a consistent collection strategy and process with an employee dedicated to it. Base your policies on the principle of clients keeping their word.
Prioritize Your Paying
Pay your most important vendors first, not the ones that complain the most.
Get Rid of Inventory
Businesses often tie up too much cash in inventory. Missing the occasional sale due to a lack of inventory is preferable to missing a rent payment due to lack of cash.
Add Value
Adding value to your products and services will allow you to mark up prices and be more profitable. Define a niche and exploit it.
Make the Web a Money-Generator
Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks.
Think Outside Your History
If the business isn't performing well, you need to ignore what you were and reconsider what you want to be. Experiment with changing things and see what works. Reinvent and focus on profitability, not gross revenues.
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Topics: Marketing Strategy Entrepreneurship small business marketing Small Business Trends SMB Lead Generation
INFOGRAPHIC: Small Business Success with Social Media
From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed.
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