INFOGRAPHIC: Marketing Automation

By TJ Shroat on Fri,Jun 07, 2013 @ 10:00 AM

Topics: Marketing Automation Marketing Strategy Infographic
1 min read

INFOGRAPHIC: The Evolution of Modern Marketing Automation

By TJ Shroat on Fri,Mar 15, 2013 @ 10:00 AM

Topics: Marketing Automation marketing automation software Infographic

INFOGRAPHIC: Social Marketing Automation

By TJ Shroat on Fri,Oct 26, 2012 @ 10:00 AM

Topics: Marketing Automation Social Media Marketing Infographic
1 min read

INFOGRAPHIC: Social Media Maintenance

By TJ Shroat on Fri,Aug 17, 2012 @ 10:00 AM

From Social Caffeine, here's an infographic on how to more easily maintain your social media presence on a daily basis.

  • Thoroughly fill out your social media profiles
  • Search for like-minded people for connections
  • Converse and build relationships

  • Create good content
  • Share your content via your social networks
  • Curate content from respected sources

  • Choose post frequency
  • Share more than you promote
  • Periodically post calls to action

social media maintenance infographic resized 600

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Topics: Marketing Automation Social Media Marketing Social Media Infographic
1 min read

Social Media Automation Mistakes

By TJ Shroat on Thu,Aug 09, 2012 @ 10:00 AM

Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.

Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation.

Too Much Automation
Overuse of social media automation is probably the most common complaint against it. Find the rate balance of updates for each of the networks in which you participate. Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates.

Failing to Leave Room for Last Minute Updates
Unexpected things will come up that you will want to share. Make sure your scheduled updates aren't so frequent that you can't insert timely updates.

Setting and Forgetting It
Remember that you are automating only your updates. You still have to monitor the discussion around your content and answer any questions/response.

Outsourcing without Setting Expectations
If you outsource your social media, make sure the agency understands your expectations for targeting, frequency and monitoring.

Robotic Updates
Spend some time crafting your updates to infuse some personality into them.

Stale Content
Great content that interests your audience will make the fact that you scheduled it in advance irrelevant.

Bad Timing
Schedule your updates at times that make sense for your audience. And obviously, schedule time sensitive offers accordingly.

One-Size-Fits-All Scheduling
Each social network has its own guidelines, tone and audience. Schedule according to the nuances of your networks.

Not Measuring Results
To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best.

Not Adding Share Links
Make it easy for your audience to share your content and expand your reach.

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Topics: Marketing Automation Social Media Marketing Social Media Marketing Analytics
2 min read

Integrating Social Media and Lead Nurturing

By Chandler Austin on Thu,Jun 14, 2012 @ 10:00 AM

Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing.

"Include social follow widgets in lead nurturing emails."
The more points of contact you can have with your leads, the better. Talking to your leads through both email and social  media gives you twice as many opportunities to expose them to content and pull them further down the sales funnel.

"Use social share modules in your emails."
Give your leads the opportunity to share your content with just one click. This can help build your company's social reach while also building a more personal relationship with your leads. Research has also shown that emails with social sharing buttons have a 115% higher click-through rate than emails that don't.

"Add social calls-to-action to thank-you pages."
A landing page should give viewers as many opportunities as possible to further connect with your company.

"Add social widgets in thank-you emails."
The first email a lead receives from you, often a thank you or confirmation email after they've taken advantage of a free offer, is an important point of contact and should include all your social widgets. A lead that follows you on social media is more likely to see other nurturing content that will move them further down the sales funnel.

"Initiate a lead nurturing workflow when a lead mentions your company on Twitter."
Integrated marketing automation can alert you when you're contacted by a lead via social media. This approach ensures leads don't fall through the cracks and utilizes multiple touchpoints.

"Utilize your employee's social media accounts."
Transparency on social media is expected. Prospects want to connect to actual people online. Encourage your employees to be active on social media and share your lead nurturing content to amplify your reach. Give your company a face by making it easy for leads to connect with sales people, and even management, via social media.

"Always respond to social inquiries."
Leads will often turn to social channels for feedback or questions. Unanswered inquiries will result in not only the lead probably not returning to your social channels, but also damage your company's online reputation. Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. to ensure that your leads are getting the attention they deserve.

"Monitor for branded terms that may indicate sales readiness."
Leads use social media to perform their research. Find sales-ready leads by social monitoring for branded terms in your industry.

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Topics: Marketing Automation Sales Funnel Social Media Marketing Social Media Monitoring Tools Lead Conversion Lead Nurturing

INFOGRAPHIC: Effective B2B Marketing Dashboards

By Chandler Austin on Fri,Jun 08, 2012 @ 10:00 AM

A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. From Marketo, here's an infographic on how to optimize your social media dashboard.

Marketing Dashboard Infographic resized 600

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Topics: Marketing Automation Dashboard Marketing Strategy Metrics Monitoring Tools Marketing Analytics


By Chandler Austin on Wed,Mar 14, 2012 @ 10:00 AM

From SEO for Salesforce, here's an infographic guide to automating the search engine optimization process.

SEO Automation resized 600

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Topics: Marketing Automation Infographic SEO Search Engine Marketing

INFOGRAPHIC: Inbound Marketing Ecosystem

By Chandler Austin on Mon,Jan 09, 2012 @ 10:00 AM

From Volinsky Consulting, here's an infographic about how content, social media, SEO and marketing automation can grow a business.

Inbound Marketing Ecosystem resized 600

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Topics: Marketing Automation Inbound Marketing Social Media Marketing Content Marketing SEO
1 min read

Marketing Trends for 2012

By Chandler Austin on Thu,Dec 08, 2011 @ 10:00 AM

From MarketingProfs, here are the top 5 marketing trends predicted for 2012.

Big Data
Think of this as "customer interaction history". As digital information doubles every year, information about buying behavior will only increase, creating a tremendous marketing opportunity.

Marketing Automation 3.0
Marketing Automation 2.0 was all about social media integration. Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. That harnesses Big Data by creating a closed loop between your marketing automation platform and CRM systems.

Customer Intelligence
"Embracing customer intelligence and making it part of their closed-loop sales-and-marketing systems will enable B2B and B2C marketers to sift through huge amounts of complex customer data to identify buying opportunities at the right time throughout the customer lifecycle."

Customer Lifecyle
New marketing opportunities will be created via the application of customer intelligence to the customer lifecycle. Engage customers at the right time, with the right offer, in the way they want to buy.

Right-Time Multichannel Marketing
This will allow the monetization of social media by taking customer interactions amd making them part of customer profiles that can be contextualized to create the right offer at the right time.

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Topics: Marketing Automation Marketing Strategy Social Media Marketing marketing automation software Lead Generation Demand Generation


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