INFOGRAPHIC: Measuring Conversions with Attribution Modeling

By TJ Shroat on Fri,Sep 14, 2012 @ 10:00 AM

Attribution modeling is a way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies. From Slingshot SEO, here's an infographic that provides an overview of some of the different attribution models commonly used by inbound marketers.

Measuring Conversions with Attribution Modeling resized 600

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Topics: ROI Conversions Conversion Testing Attribution Modeling Inbound Marketing

INFOGRAPHIC: Online Testing Essentials

By Chandler Austin on Mon,Aug 08, 2011 @ 10:00 AM

From KISSmetrics, here's an infographic the shows how to test and optimize your sales funnel.

Online Testing Essentials: An infographic on what online marketing activities to test.
Source: Online Testing Essentials: An infographic on what online marketing activities to test.

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Topics: Conversion Testing Inbound Marketing Marketing Strategy Infographic B2B Lead Generation Lead Nurturing Demand Generation

INFOGRAPHIC: Sales Messaging's Affect on Conversion Rates

By Chandler Austin on Fri,Jul 29, 2011 @ 10:00 AM

From, here's an infographic about how sales messaging on e-commerce sites affects conversion rates.

Sales Messaging%27s Affect on Conversion Rates resized 600

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Topics: Website Design Conversion Testing Marketing Strategy Infographic Lead Conversion
1 min read

Digital Lead Generation

By Chandler Austin on Fri,Feb 11, 2011 @ 10:00 AM

Robert Lesser of Direct Impact Marketing shares several ideas about how to create sales opportunities in the digital age. Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process.

Customer acquisition costs far exceed the cost of retention. Digital marketing can play a big role in meeting retention goals. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches.

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Topics: Marketing Automation Conversion Testing SMB Lead Generation Lead Management Lead Nurturing
2 min read

3 Cool Lead Conversion Testing Tools

By Jack Barry on Tue,Oct 19, 2010 @ 07:54 AM

Stop Guessing...Start Testing

In lead generation marketing our goal is to get visitors to take action.  While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data.  One of the ways to improve results is to continually test for better performing combinations.

Here are 3 cool tools to consider for create marketing experiments and measuring your results. 

Topics: Marketing Automation Conversion Testing B2B Lead Generation Lead Generation Software HubSpot


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