INFOGRAPHIC: Measuring Conversions with Attribution Modeling

Posted on Fri,Sep 14, 2012 @ 10:00 AM


Attribution modeling is a way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies. From Slingshot SEO, here's an infographic that provides an overview of some of the different attribution models commonly used by inbound marketers.



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Tags: Inbound Marketing, Conversion Testing, ROI, Conversions, Attribution Modeling

INFOGRAPHIC: Online Testing Essentials

Posted on Mon,Aug 08, 2011 @ 10:00 AM


From KISSmetrics, here's an infographic the shows how to test and optimize your sales funnel.


Source: Online Testing Essentials: An infographic on what online marketing activities to test.

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Tags: B2B Lead Generation, Inbound Marketing, Lead Nurturing, Marketing Strategy, Conversion Testing, Demand Generation, Infographic

INFOGRAPHIC: Sales Messaging's Affect on Conversion Rates

Posted on Fri,Jul 29, 2011 @ 10:00 AM


From ZippyCart.com, here's an infographic about how sales messaging on e-commerce sites affects conversion rates.



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Tags: Lead Conversion, Marketing Strategy, Conversion Testing, Website Design, Infographic

Digital Lead Generation

Posted on Fri,Feb 11, 2011 @ 10:00 AM

Robert Lesser of Direct Impact Marketing shares several ideas about how to create sales opportunities in the digital age. Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process.

Customer acquisition costs far exceed the cost of retention. Digital marketing can play a big role in meeting retention goals. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches.

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Tags: SMB Lead Generation, Lead Nurturing, Lead Management, Marketing Automation, Conversion Testing

3 Cool Lead Conversion Testing Tools

Posted on Tue,Oct 19, 2010 @ 07:54 AM

Stop Guessing...Start Testing

In lead generation marketing our goal is to get visitors to take action.  While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data.  One of the ways to improve results is to continually test for better performing combinations.

Here are 3 cool tools to consider for create marketing experiments and measuring your results. 

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Tags: B2B Lead Generation, HubSpot, Marketing Automation, Lead Generation Software, Conversion Testing

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