---
title: Digital Lead Generation
description: Digital Lead Generation
---

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[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 Feb 11, 2011 • [Staff](https://www.client-bridge.com/blog/author/staff)

# Digital Lead Generation

Robert Lesser of Direct Impact Marketing shares several ideas about how to create sales opportunities in the digital age. Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process.

Customer acquisition costs far exceed the cost of retention. Digital marketing can play a big role in meeting retention goals. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches.

[View Original Article](http://www.customerthink.com/article/lead_generation_digital_strategies_create_new_sales_opportunities?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+customerthink+%28CustomerThink+-+All+Posts%29)

Share [![Share on Facebook](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-facebook.png?noresize&width=24&name=icon-blog-facebook.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F49918%2FDigital-Lead-Generation%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-linkedin.png?noresize&width=24&name=icon-blog-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F49918%2FDigital-Lead-Generation%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-twitter.png?noresize&width=24&name=icon-blog-twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F49918%2FDigital-Lead-Generation%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F49918%2FDigital-Lead-Generation%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Digital%20Lead%20Generation)

Published by [Staff](https://www.client-bridge.com/blog/author/staff)  February 11, 2011

[![](https://www.client-bridge.com/hs-fs/file-58101766-png/images/marketing-superheros-with-marketing-automation-resized-600.png) ](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 06.7.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Marketing Automation](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

[![](http://blog.marketo.com/wp-content/uploads/2013/02/The-Evolution-of-Marketing-Automation.png) ](https://www.client-bridge.com/blog/bid/83026/INFOGRAPHIC-The-Evolution-of-Modern-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 03.15.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: The Evolution of Modern Marketing Automation](https://www.client-bridge.com/blog/bid/83026/INFOGRAPHIC-The-Evolution-of-Modern-Marketing-Automation)

[![](https://www.client-bridge.com/hs-fs/file-13715842-png/images/social_marketing_automation-resized-600.png) ](https://www.client-bridge.com/blog/bid/79715/INFOGRAPHIC-Social-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 10.26.2012 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Social Marketing Automation](https://www.client-bridge.com/blog/bid/79715/INFOGRAPHIC-Social-Marketing-Automation)

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