INFOGRAPHIC: Daily Deal Dissatisfaction

By Chandler Austin on Fri,Dec 16, 2011 @ 10:00 AM

From BuySellAds, here's an infographic that shows that daily deal sites like Groupon and Living Social get mixed reviews from merchants.

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Topics: Social Customer Location-based Marketing Local Business Marketing Groupon Infographic Social Commerce

INFOGRAPHIC: Online Marketing for Offline Success

By Chandler Austin on Wed,Dec 07, 2011 @ 10:00 AM

From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success.

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Topics: Location-based Marketing Marketing Strategy Social Media Marketing Twitter Facebook Groupon Infographic small business marketing

INFOGRAPHIC: Social Commerce Sites

By Chandler Austin on Tue,May 03, 2011 @ 10:00 AM

From, here's an infographic that compares major players in the "deal of the day" social commerce space.

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Topics: Marketing Strategy Social Media Marketing Facebook Google Groupon Infographic Social Commerce
1 min read

Take Groupon Seriously

By Chandler Austin on Tue,Mar 29, 2011 @ 09:00 AM

From Mitch Wagner at the CMO Site, a look at Groupon, why it's here to stay, and why it should be considered a strategic marketing platform. Groupon has sales representatives that directly make deals with local businesses. Contrast that to Google, which takes an automated, you-come-to-us approach. Groupon's sales force should be seen as a platform for marketing partnerships.

Groupon plans to add a service called Groupon Now, a mobile app with location based deals, different from its deal-a-day core business. Currently, their core service has 70 million subscribers, and will generate $3 to $4 billion in revenue in 2011, up from $750 million in 2010. Speculation on Groupon's rumored IPO indicates it could be valued at up to $25 billion.

Unlike some other prominent social media companies like Twitter and Facebook, Groupon has a proven, already built-in business model.  Whereas other companies have to figure out a business model after becoming popular, Groupon has been taking 40 to 50 percent of revenue from merchant offers since its inception. It's revenue increases whenever a merchant makes a sale.

So, now is the time to learn how to market with Groupon. Offer deals and then measure results and adjust based on that data.

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Topics: Marketing Strategy Social Media Marketing Groupon Social Media Trends
1 min read

SMB Marketing Trends

By Chandler Austin on Wed,Mar 23, 2011 @ 11:00 AM

Small and medium businesses have more and more online marketing tools available to them. Their challenge will be to determine which tools will help them connect to their types of customers. From, marketing trends for small and medium businesses in 2011.

Facebook Supplants Websites
Websites can be complicated to build and maintain. Many companies have moved to Facebook as their primary online presence. It's easier, and more important for social commerce reasons.

SMB Agencies
The complexity of online marketing provides an opportunity for companies to act as intermediaries. Expect agencies to focus on SMB online marketing as their core market.

Location-based Services
SMBs should take control of their business pages on location-based services like Foursquare and Yelp.

SMBs will start to embrace metrics in order to determine customer acquisition costs, lifetime customer value and advertising ROI.

Coupon Sites
The group coupon site will be overloaded. Couponing will be used to drive repeat business rather than customer acquistion.

Blogs, news and reviews are flooding consumers with text content. Consumers increasingly prefer video as a way to learn about a product or company. Producing video content is both easy and cheap. YouTube will compete with Facebook as a channel for SMBs.

Crowdsourcing offers quality help with advertising and marketing at a low cost.

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Topics: Marketing Strategy Facebook Groupon YouTube small business marketing Social Media Trends
1 min read

Groupon and Online Marketing

By Chandler Austin on Thu,Mar 03, 2011 @ 09:00 AM

Groupon has been a game changer for not only brick-and-mortar businesses, but also online retailers and marketers. No company exemplifies the growth of the localization trend in e-commerce more than Groupon. The company is the dominate player in social commerce, which includes group buying sites and coupon sites.

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Social commerce sites can help Web-based businesses increase sales and generate brand buzz by  leveraging social networks and amplify word of mouth. And while known for local deals, Groupon has run national campaigns with e-commerce sites.

Social commerce changes online marketing in several ways:

Acquiring New Customers - Social commerce is virtually risk-free with no upfront costs and no pay for clicks or impressions. Businesses control customer acquisition cost by choosing the type of discount to offer. Merchants bear the responsibility of turning bargain hunters into long-term customers.

Selling Up - Getting a customer to your site is more than half the battle. Once there, they'll likely find something else to buy.

Free Publicity - People may tweet your deals or post them to Facebook. Search volume and traffic increases exponentially when promotions are in effect.

Social commerce not only increases revenue streams, it changes the way brands are promoted online.

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Topics: Marketing Strategy Social Media Marketing Groupon


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