INFOGRAPHIC: The Right Mobile Statistics

By Chandler Austin on Mon,Mar 19, 2012 @ 10:00 AM

From Wilson.Cooke, here's an infographic about how business owners can determine if and which mobile web statistics are relevant for their businesses.

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Topics: Website Optimization Metrics Infographic Mobile Marketing Smartphones Web Analytics

INFOGRAPHIC: The Future of Marketing Analytics

By Chandler Austin on Fri,Feb 03, 2012 @ 10:00 AM

From Imagine Technology Group, here's an infographic about how tools like mass customization and integrated marketing communications have caused more companies to focus on marketing analytics.

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Topics: Marketing Strategy Infographic Web Analytics Marketing Analytics

INFOGRAPHIC: Social Media Analytics

By Chandler Austin on Fri,Oct 14, 2011 @ 10:00 AM

From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy.

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Topics: Metrics Social Media Marketing Infographic Monitoring Tools Web Analytics
1 min read

Blog Analytics Tools

By Chandler Austin on Thu,Aug 11, 2011 @ 10:00 AM

From Blogging Pro, here are several good blog analytics tracking tools that go beyond Google Analytics and track important statistics.

Crazy Egg
Crazy Egg allows you to visualize your website statistics with 4 types of views: overlay, list, heatmap and confetti. These views allow you to see where visitors are clicking. Other information includes referrers, search terms, and visitors' browser, time and physical location. Prices range from $9/month to $99/month.

Reinvigorate gives real-time tracking via an auto-updating dashboard. Heatmaps, reports and graphs are customizable. Globally distributed tracking code can make your site load much faster. Prices range from $10/month to $100/month.

ChartBeat also uses a real-time dashboard with gages, charts and a map. View conversations (powered by Twitter), so that you can see what others are saying about your blog. Customizable alerts are available via email, SMS or an iPhone app. Prices range from $9.95/month to $149.95/month.

Woopra has a live dashboard, live notifications and other impressive features. Talk to your visitors via a live chat widget. Integration with Google Insights allows for in-depth search engine data. Prices range from  $4.95/month to $179.95/month.

In addition to tracking features, GoingUp offers optimization tools. It includes rank tracking, page optimizer and keyword density tools. Prices range from $19/month to $99/month.

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Topics: Website Design Keyword Research Metrics Monitoring Tools Web Analytics Blogs

INFOGRAPHIC: The Best Web Tools for Running a Business

By Chandler Austin on Wed,Aug 10, 2011 @ 10:00 AM

From BestVendor, here's an infographic that shows the results of a survey of 550 start-ups about what web tools are the most useful for a new and growing business.

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Topics: Website Development CRM marketing automation software Infographic Monitoring Tools Web Analytics
1 min read

Things to Know about Web Analytics

By Chandler Austin on Tue,Jul 26, 2011 @ 10:00 AM

Website traffic is great, but it doesn't necessarily generate revenue. Good website analytics can tell you not only who is visiting your site, but also why. Many free website analytics packages are available, including the ubiquitous Google Analytics. From, here are questions to ask yourself as you analyze the numbers for your website.

Do your website visitors already know you?
Your website should be linking you to potential new customers who were previously unfamiliar with your business. Ideally, only a small percentage of visitors to your site should have used the company's name to find it.

Are you bringing in potential customers?
The more specific the search term used to find your site, the more likely that searcher will buy from you.

Does your social media presence work?
"If you spend 10 percent of your online marketing efforts on social media and 25 percent of your website visits come from Facebook or Twitter, you're in good shape." Track how many people come to your site for specific promotions on social media.

Are visitors bailing from your homepage?
Bounce rate is the percentage of homepage visitors who never clicked on additional pages. Anything over 70% is problematic. If the search terms that led people to your site are the ones you want, then the bounce rate is likely due to design issues or content that isn't compelling.

Are they looking at your product or service pages?
Your homepage is failing if people never look at pages that allow them to buy. The homepage should be divided into decision-making paths that quickly separate visitors by their interests and lead them to the information they want.

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Topics: Metrics Social Media Marketing Web Analytics B2B Internet Marketing Website Marketing


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