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INFOGRAPHIC: The Psychology of Converting Customers

By TJ Shroat on Wed,Nov 28, 2012 @ 10:00 AM

From Help Scout, here's an infographic with ten studies in social psychology that can be applied to online marketing in order to convert customers.

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Topics: Conversions Infographic
2 min read

Search Term Glossary

By TJ Shroat on Thu,Nov 08, 2012 @ 10:00 AM

You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article.

Topics: PPC Conversions Social Media Marketing SEO Search Engine Marketing
1 min read

Contacts Lead Scoring

By TJ Shroat on Fri,Sep 14, 2012 @ 01:00 PM

Topics: Conversions HubSpot Lead Scoring

INFOGRAPHIC: Measuring Conversions with Attribution Modeling

By TJ Shroat on Fri,Sep 14, 2012 @ 10:00 AM

Attribution modeling is a way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies. From Slingshot SEO, here's an infographic that provides an overview of some of the different attribution models commonly used by inbound marketers.

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Topics: ROI Conversions Conversion Testing Attribution Modeling Inbound Marketing

INFOGRAPHIC: Conversion Opportunities for Digital Marketers

By Chandler Austin on Mon,Jun 11, 2012 @ 10:00 AM

Adobe recently released the results of their 2012 Digital Marketing Optimization Survey. Here's an infographic, based on some of the results, that shows the top five areas that digital marketers should focus on to immediately improve conversion and return on their marketing investments.

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Topics: Digital Marketing Conversions Marketing Strategy