INFOGRAPHIC: Measuring Conversions with Attribution Modeling

Posted by Fri,Sep 14, 2012 @ 10:00 AM


Attribution modeling is a way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies. From Slingshot SEO, here's an infographic that provides an overview of some of the different attribution models commonly used by inbound marketers.

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Tags: ROI, Conversions, Conversion Testing, Attribution Modeling, Inbound Marketing

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