2 min read

Search Term Glossary

By TJ Shroat on Thu,Nov 08, 2012 @ 10:00 AM

You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article.

Topics: PPC Conversions Social Media Marketing SEO Search Engine Marketing


By TJ Shroat on Fri,Oct 19, 2012 @ 10:00 AM

Topics: PPC Infographic Advertising

INFOGRAPHIC: The State of Digital Marketing

By TJ Shroat on Fri,Oct 12, 2012 @ 10:00 AM

Topics: PPC Digital Marketing Social Media Marketing SEO

INFOGRAPHIC: Pay Per Click (PPC) Optimization

By TJ Shroat on Wed,Sep 26, 2012 @ 10:00 AM

Topics: ROI PPC Marketing Strategy Call to Action Advertising

INFOGRAPHIC: Guide to Google AdWords

By Chandler Austin on Wed,Jun 27, 2012 @ 10:00 AM

One of the advantages of paid search advertising is that there is no minimum spend, so you can fit it into your available budget. From Simply Business, here's an interactive, step-by-step guide to setting up and running a Google AdWords account.

Simply Business ppc for startups and small businesses Source: Simply Business

View Original Article
Topics: PPC Paid Search Adwords Google Infographic
2 min read

SEO vs. PPC: Which Is Best for You?

By Chandler Austin on Thu,May 24, 2012 @ 10:00 AM

How best to boost traffic to your website? The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. You pay a fee when viewers click on those ads. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic.

Deciding between the two approaches depends on your needs and budget. For fast traffic, consider PPC, if you also have the budget for it. If you have time, but little money, you'll need to implement an SEO program. From Entrepreneur.com, here are three questions to consider when deciding between PPC and SEO.

"How large is your website advertising budget?"
Start by setting a daily spending limit. IF you have no money for advertising, stick with free SEO. Otherwise, even with a small budget, consider investing in PPC. PPC offers:
  • Faster Testing - Websites should focus on achieving conversion. Improving conversion rates requires active testing of variables, and testing requires traffic.
  • Protection from SEO Algorithm Updates - Search engines regularly change/update their algorithms, which can lead to a formerly optimized site to drop in the rankings. PPC is immune to those changes.
Google Analytics can show you whether your conversions from PPC has a positive or negative ROI.

"How high are the average CPCs in your industry?"
Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. CPC can vary a great deal between industries. For high priced, highly competitive keywords, SEO is probably the best choice.

"How competitive are the SERPs in your niche?"
Search engine results pages (SERPs) can also be highly competitive. To estimate the level of competition, enter your keywords into the Google External Keyword Research Tool. In competitive industries, the results for your target keywords may be dominated by authority websites. Displacing them may be impossible without a significant investment of time and money, so it may make more sense to pay for traffic via PPC.

Keep in mind that PPC vs. SEO may not be an "either-or" choice. Find an optimal mix of the two for the best results.

View Original Article
Topics: PPC Keyword Research CPC SEO Search Engine Marketing


By Chandler Austin on Fri,Jan 13, 2012 @ 10:00 AM

From DIYSEO, here's an infographic that demonstrates the value of search engine optimization by comparing its effectiveness to the effectiveness of pay-per-click.

SEO vs PPC resized 600

View Original Article
Topics: PPC Paid Search Infographic SEO Search Engine Marketing
1 min read

Free Facebook Ads

By Chandler Austin on Thu,Sep 29, 2011 @ 10:00 AM

Earlier this week, Entrepreneur.com reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business. "Our goal is to give small businesses a boost by helping them find customers the best way possible -- through recommendations from friends," Sheryl Sandberg, Facebook CFO.

The program is being coordinated with the National Federation of Independent Business and the U.S. Chamber of Commerce. Facebook plans to give away $10 million in advertising to 200,000 small businesses, starting in January 2012. To use the program, businesses will need to take out an ad on Facebook. The click-throughs typically cost from 5 to 25 cents each. As of now, the program will be available only to American companies, and on a first-come, first-serve

View Original Article
Topics: PPC Facebook Advertising
1 min read

Is Bing Currently the Best Deal in Paid Search?

By Chandler Austin on Tue,Jul 19, 2011 @ 10:00 AM

Bing's share of the search market has grown from 9% in April 2010 to 30% one year later.

Bing Search Share resized 600

From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing.

Bing Cost Per Click Cost Less
The same keywords cost far less on Bing than they do on Google. So while fewer may see a Bing ad than a Google ad, you have a much better chance of getting lower costs per lead or conversion from Bing. Example:

Bing vs. Google Keyword Cost resized 600

Bing-Google Ad Platform Similarities
Keywords that work best on Google have similar results on Bing. Take advantage of Google's volume and better monitoring of click fraud to test, then import your Google campaign directly into Bing for lower ROI.

Recent Bing Platform Improvements
Bing recently made some changes to its daily budget options so now you only need specify how much you want to spend each day.

Greater Ad Flexibility on Bing
Bing and Yahoo! have a 40-character limit on pay-per-click ads, compared to Google's 25-character limit.

Sales and Conversion Rates
Retail companies tend to see better conversion rates with Bing, according to ymarketing LLC. They also found that while conversion rates for B2B are the same for Google and Bing, the cost-per-clicks on Bing are 50-70% lower.

View Original Article
Topics: PPC Google Lead Conversion Advertising Bing
2 min read

Search Marketing Basics - The 3 Types of Search Results

By Jack Barry on Tue,May 25, 2010 @ 05:31 PM

The Internet has dramatically changed the way people research purchases and buy products and services.  However, many people still believe that the Internet is only for ecommerce companies like Amazon.com. 

Topics: PPC Local Business Marketing Search Engine Marketing


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