Earlier this week, Entrepreneur.com reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business. "Our goal is to give small businesses a boost by helping them find customers the best way possible -- through recommendations from friends," Sheryl Sandberg, Facebook CFO.
The program is being coordinated with the National Federation of Independent Business and the U.S. Chamber of Commerce. Facebook plans to give away $10 million in advertising to 200,000 small businesses, starting in January 2012. To use the program, businesses will need to take out an ad on Facebook. The click-throughs typically cost from 5 to 25 cents each. As of now, the program will be available only to American companies, and on a first-come, first-serve
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