InboxQ Moves Q&A to Twitter

Posted on Wed,Feb 23, 2011 @ 11:00 AM

InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. Those search results can be leveraged by businesses and brands looking to connect with customers (i.e. lead generation). A company can engage with potential customers by finding questions relevant to its core business and offering immediate answers via Twitter.

The founders of InboxQ realized that Twitter was more valuable in terms of user engagement than similar Google searches. They plan to offer premium access to analytics and data.

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Tags: Twitter, Lead Generation Software, Search Engine Marketing

HubSpot Innovations for 2011

Posted on Fri,Feb 11, 2011 @ 09:00 AM

Hubspot CEO Brian Halligan presents several new features in their inbound marketing software for the coming year.

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Tags: Inbound Marketing, Content Marketing, marketing automation software, Lead Generation Software, HubSpot, Email Marketing

Brian Halligan Discusses the HubSpot Product Road Map

Posted on Mon,Jan 31, 2011 @ 07:48 AM

Listen in to the HubSpot User Group, where CEO Brian Halligan discussed the HubSpot road map as they shift focus from sales and marketing to product development and innovation.  He also highlights how across 4000 customers, HubSpot users average a 10% increase in leads month after month. 

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Tags: Inbound Marketing, Lead Generation Software, HubSpot, B2B Internet Marketing

3 Cool Lead Conversion Testing Tools

Posted on Tue,Oct 19, 2010 @ 07:54 AM

Stop Guessing...Start Testing

In lead generation marketing our goal is to get visitors to take action.  While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data.  One of the ways to improve results is to continually test for better performing combinations.

Here are 3 cool tools to consider for create marketing experiments and measuring your results. 

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Tags: Marketing Automation, Conversion Testing, B2B Lead Generation, Lead Generation Software, HubSpot

Software Tools for Inbound Marketing

Posted on Mon,Sep 20, 2010 @ 03:03 PM

The Internet has changed the way companies communicate.  And this means that digital communications have become a high priority to marketers.  Below are a list of technologies and capabilities that are important tools for today's inbound marketer.

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Tags: Marketing Automation, B2B Lead Generation, Lead Generation Software

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