INFOGRAPHIC: Competing with Big Brands

By Chandler Austin on Fri,Jul 13, 2012 @ 10:00 AM

Social media and inbound marketing techniques make it possible for small businesses to compete with and succeed against Fortune companies. From Cox Business, here's an infographic about how the little guys stay ahead of their larger competition.

Infographic How Small Businesses Are Competing With Big Brands resized 600

View Original Article
Topics: Inbound Marketing Infographic small business marketing SMB Lead Generation
1 min read

Tips for Retooling Your Business

By Chandler Austin on Thu,Feb 23, 2012 @ 10:00 AM

While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on, here are some tips for SMBs struggling to make the bottom line.

Stop Being a Bank for Your Customers
Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days.

Start Collecting
Have a consistent collection strategy and process with an employee dedicated to it. Base your policies on the principle of clients keeping their word.

Prioritize Your Paying
Pay your most important vendors first, not the ones that complain the most.

Get Rid of Inventory
Businesses often tie up too much cash in inventory. Missing the occasional sale due to a lack of inventory is preferable to missing a rent payment due to lack of cash.

Add Value
Adding value to your products and services will allow you to mark up prices and be more profitable. Define a niche and exploit it.

Make the Web a Money-Generator
Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks.

Think Outside Your History
If the business isn't performing well, you need to ignore what you were and reconsider what you want to be. Experiment with changing things and see what works. Reinvent and focus on profitability, not gross revenues.

View Original Article
Topics: Marketing Strategy Entrepreneurship small business marketing Small Business Trends SMB Lead Generation

INFOGRAPHIC: Social Media in Small Business

By Chandler Austin on Wed,Dec 28, 2011 @ 10:00 AM

From OfficeArrow, here's an infographic based on their survey of how small businesses use social media, and their opinions about its effect.

Social Media in Small Business resized 600

View Original Article
Topics: Social Media Infographic small business Internet Marketing SMB Lead Generation
1 min read

Digital Lead Generation

By Chandler Austin on Fri,Feb 11, 2011 @ 10:00 AM

Robert Lesser of Direct Impact Marketing shares several ideas about how to create sales opportunities in the digital age. Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process.

Customer acquisition costs far exceed the cost of retention. Digital marketing can play a big role in meeting retention goals. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches.

View Original Article

Topics: Marketing Automation Conversion Testing SMB Lead Generation Lead Management Lead Nurturing

Use Metrics to Demonstrate the Effectiveness of Social Media

By Chandler Austin on Wed,Feb 09, 2011 @ 09:00 AM

If you need to demonstrate the effectiveness of your social media efforts to a boss, colleague, or yourself, keep the following metrics in mind:

Topics: Metrics Social Media Marketing HubSpot SMB Lead Generation
2 min read

LinkedIn for Lead Generation

By Jack Barry on Sat,Sep 18, 2010 @ 09:34 AM

LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships.  But is also can be used to generate leads for your business.  Below are a few tips.

Topics: Social Media Marketing Social Media B2B Lead Generation SMB Lead Generation LinkedIn
2 min read

Thoughts on Outsourced Lead Generation

By Jack Barry on Mon,Jul 19, 2010 @ 01:07 PM

Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation...others wonder why you would ever do anything else. 

Topics: Outsourced Lead Generation B2B Lead Generation SMB Lead Generation
13 min read

Tips for Lead Capture Forms on Your Website

By Jack Barry on Tue,Mar 30, 2010 @ 10:46 AM

The first tip for lead capture forms on your website is easy...get one!  If you're not asking visitors to take some action on your website, then the chances are...they aren't. 

Topics: Inbound Marketing B2B Lead Generation B2B Internet Marketing SMB Lead Generation B2B Marketing
1 min read

How to Find a Hook

By Jack Barry on Mon,Mar 22, 2010 @ 08:03 AM

You probably know that publicity in the media can be extremely valuable in building credibility and awareness for your company.

A legitimate news story is an endorsement that can reach a wide audience for very little cost beyond your own creativity and time.  It can help you

  •     Build awareness about your products/services, expertise and people
  •     Drive prospects to your website
  •     Drive participation in a promotion or event
  •     Educate the market about problems your company can solve

Getting publicity isn't about luck.  Just like any sales & marketing campaign, you gain publicity by knowing your audience, capturing their attention, and delivering a message that's interesting, timely and relevant.

Before you crank out a press release, how can you maximize your chances for success?  Here are a few general tips:

1.  Start with a strategy.  What's your goal for the campaign?  Are you looking for serious coverage in a major industry publication, or do you just need links or content for your website?   Different strategies require different tactics.

2.  Who's your audience?  Are you writing to capture the imagination of reporters or are you trying to reach your market directly?  Know and write to your audience.

3.  What's your hook?  Why should your audience stop what they're doing and read your story RIGHT NOW?  We all have thousands of options dancing in front of us at all times.  A good story has a hook, a compelling reason for the audience to read right now. 

If you're having trouble coming up with a hook, think about the last movie you saw.  Was the leading character the same in the end in the beginning?  Was life the same at the end of the movie?  No, because a real story is about change.  A character faces conflict and changes as a result.

If there's change and/or conflict in your announcement, there's your hook – you probably have a story.  If you can't find any change or conflict, then you have an announcement.  You may still generate some coverage, but if you can come up with a real story, you'll probably find greater success with your campaign.
Topics: B2B Lead Generation strategic marketing planning B2B Internet Marketing SMB Lead Generation B2B Marketing
1 min read

SMB Lead Generation

By Jack Barry on Mon,Feb 08, 2010 @ 07:21 AM

Is there any better small business lead generation strategy than inbound marketing?  Think about the marketing challenges that most small businesses face:

Topics: small business marketing small business Internet Marketing SMB Lead Generation


Posts by Tag

See all