Thoughts on Outsourced Lead Generation

Posted by Mon,Jul 19, 2010 @ 01:07 PM

Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation...others wonder why you would ever do anything else. 

These days generating leads can involve a wide variety of strategies and tactics including:

          o Search engine optimization
          o Pay per click advertising
          o Content marketing
          o Blogging
          o Joint ventures/affiliate marketing
          o Email marketing
          o Social media marketing
          o And more...

So here are a few quick thoughts on lead generation outsourcing:

  1. It is impossible for one person to be an expert in all of these areas.  There is just too much to know and things move too fast.
  2. If you don't have an internal team with these skill sets and/or the time and resources to extensively train, you will need some help.
  3. Don't throw all of your lead generation responsibility over to a vendor.  Stay involved.  You should own the strategic marketing component of your business.
  4. Start by creating your lead generation system - once you have identified which leads you want to generate, how many you need and how you are going to get them.  Then, outsourcing specific tasks and activities is a lot easier and puts things in context.  It also allows you to attach ROI much effectively to outsourced engagements.

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Tags: B2B Lead Generation, SMB Lead Generation, Outsourced Lead Generation

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