INFOGRAPHIC: How to Get Check-Ins

Posted on Fri,Aug 24, 2012 @ 10:00 AM


The number of customers using social location applications on their smartphones, like Foursquare, Yelp, and Facebook, is small but growing. From Intuit, here's an infographic on how to encourage your customers to check-in with these applications and drive more traffic to your location.

Offer a Special - Reward loyal customers and attract new ones with a discount for frequent or first-time check-ins.
Encourage Groups - Create a special that unlocks for large party check-ins.
Don't Give it Away - Consider perks other than discounts or freebies.




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Tags: Social Business, FourSquare, Location-based Marketing, Social Location, Google Local, Local Business Marketing, Facebook, Infographic

Social Business in 2012

Posted on Thu,Jan 12, 2012 @ 10:00 AM


From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year.



  1. Social shifts to mobile.
  2. Analytics and business intelligence (BI) becomes standard fare.
  3. Gamification doesn’t happen, yet.
  4. Social intranets struggle forward, social business processes don’t.
  5. Smaller social business vendors continue to get rolled up.
  6. The social business unit/center of excellence phenomenon continues.
  7. Internal and external social business efforts blur, but remain distinct.
  8. Customer-facing social “hockey sticks”.
  9. Community management goes pro.
  10. Social business budgets go up another level.
  11. The year will close with a consensus (or lack thereof) on enterprise social apps.
  12. Social business becomes less art, and more science.

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Tags: Social Business, Marketing Strategy, Social Media Marketing

INFOGRAPHIC: Social Business Explained

Posted on Fri,Aug 05, 2011 @ 10:00 AM


From Get Satisfaction, here's an infographic that looks at social business, the trend toward connectivity in all aspects of business.



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Tags: Social Customer, Social Business, Marketing Strategy, Social Media Marketing, Infographic, Social Media Trends

INFOGRAPHIC: Social Business Imperative

Posted on Fri,Jun 03, 2011 @ 10:00 AM


From OnlineMBA, here's an infographic about how modern businesses must adapt to effectively engage with the modern social customer.


[Source: OnlineMBA.com]

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Tags: Social Customer, Social Business, Social Media Marketing, Infographic, Social Media Trends

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