INFOGRAPHIC: Marketing Metrics that Matter

By TJ Shroat on Fri,May 24, 2013 @ 10:00 AM

Topics: Metrics Infographic

INFOGRAPHIC: Omnichannel Customer Loyalty

By TJ Shroat on Wed,Apr 17, 2013 @ 10:00 AM

Topics: Metrics Social Media Marketing Customer Satisfaction Customer Engagement
2 min read

Marketing Resolutions for 2013

By TJ Shroat on Thu,Jan 03, 2013 @ 10:00 AM

Topics: Marketing Strategy Metrics Content Marketing
1 min read

A Calculator of the Value of Social Media Followers

By TJ Shroat on Thu,Dec 20, 2012 @ 10:00 AM

Topics: ROI Metrics Social Media Marketing
2 min read

Why Measuring Social Media ROI Is Difficult

By TJ Shroat on Thu,Nov 15, 2012 @ 10:00 AM

Topics: ROI Metrics Social Media Marketing

INFOGRAPHIC: Content Marketing Metrics

By TJ Shroat on Mon,Nov 05, 2012 @ 10:00 AM

Topics: Metrics Content Marketing Infographic

INFOGRAPHIC: Actionable Social Analytics

By TJ Shroat on Fri,Nov 02, 2012 @ 10:00 AM

Topics: Metrics Social Media Marketing Infographic Analytics
2 min read

Infographics ROI

By TJ Shroat on Thu,Aug 23, 2012 @ 10:00 AM

Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. You need to be able to justify the internal and external value of infographics as a communication tool, but not every marketing and communication initiative that adds value to an organization can be unequivocally connected to revenue.

Social Media Explorer suggests a way to measure VOI (value of infographics) through a combination of tangible and intangible metrics.

Tangible Metrics
  • Awareness - indications of the exposure you infographics receive across different digital channels
    • Inbound Links - Use Google Analytics to measure links back to your infographics. Back links will also show what types of people and sites publish your content.
    • Page Views - Google Analytics will also measure pageviews and unique views.
    • Searches - Measure how many people are finding your infographics by using specific keywords. Pay attention to the number of searches, and refine your keyword optimization.
    • SEO Ranking - Measure the pagerank of your infographics on major search engines such as Google and Bing.
    • Subscribers -  Measure blog subscribers (RSS and email), email subscribers, and followers on social networks such as Twitter, Facebook and LinkedIn.
  • Engagement - indications of how involved your audience is with your infographic content
    • Average Time on Page - How long do visitors stay on the infographic web page?
    • Comments - Track number of contents and tone.
    • Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+.

Intangible Benefits
  • External
    • Building Relationships - Content publication and promotion provides opportunities to develop relationships with influential individuals, media and organizations.
    • Credibility - Publishing relevant, educational infographics helps establish thought leadership with your audience.
    • Experience with Your Brand - Content creates the opportunity for positive interactions and experiences with your brand.
  • Internal
    • Communication - The accessibility and viral nature of infographics give them the potential to be spread across your organization and expand internal debate and dialogue.
    • Corporate Pride - Infographics and other content that gets widely shared can become a point of pride for the organization.
    • Decision-making - Infographics speed up information consumption and understanding, resulting in incrementally quicker decisions.
    • Learning - Infographics can educate employees by making complex information easier to understand.

View Original Article
Topics: Infographics Metrics Social Media Marketing Content Marketing

INFOGRAPHIC: Growing Your Social Media Presence

By TJ Shroat on Mon,Aug 20, 2012 @ 10:00 AM

Marketers measure social media ROI in several ways:
  • Followers/Fans
  • Website Traffic
  • Social Mention
  • Lead Generation
  • Sales
But most CEOs think only in terms of sales. From InventHelp, here's an infographic about how to convert follower data into sales figures, and how to grow your followers.

Growing Your Social Media Presence resized 600

View Original Article
Topics: Metrics Social Media Marketing Twitter Facebook Infographic

INFOGRAPHIC: B2B Marketing Analytics

By TJ Shroat on Wed,Aug 15, 2012 @ 10:00 AM

From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns.

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View Original Article
Topics: Metrics Infographic B2B Internet Marketing B2B Marketing Analytics Marketing Analytics


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