Free Strategy Session

INFOGRAPHIC: Small Business Success with Social Marketing

By TJ Shroat on Wed,Aug 08, 2012 @ 10:00 AM

Engagement marketing is getting your fans and followers to interact with you to help drive word-of-mouth recommendations. Many small businesses are using engagement marketing, and having success, without realizing it. From Constant Contact, here's an infographic about small businesses' perception of social media marketing, and their real successes.

Topics: Engagement Metrics Social Media Marketing Facebook small business marketing

INFOGRAPHIC: Engagement Rate

By TJ Shroat on Fri,Jul 27, 2012 @ 10:00 AM

Fan growth, your posts, your fan interaction, users’ wall posts...many factors are a part of social success. According to Socialbakers, the best way to compare social performance is to analyze Engagement Rates, a calculation that can be applied for any social network that uses public data. Here's an infographic that explains the calculation and why it's a metric worth monitoring.

View Original Article
Topics: Engagement Metrics Social Media Marketing Infographic

INFOGRAPHIC: ROI for Twitter and Facebook

By Chandler Austin on Mon,Jul 09, 2012 @ 10:00 AM

From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook.

View Original Article
Topics: ROI Metrics Social Media Marketing Twitter Facebook Infographic

INFOGRAPHIC: Effective B2B Marketing Dashboards

By Chandler Austin on Fri,Jun 08, 2012 @ 10:00 AM

A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. From Marketo, here's an infographic on how to optimize your social media dashboard.

View Original Article
Topics: Marketing Automation Dashboard Marketing Strategy Metrics Monitoring Tools Marketing Analytics

INFOGRAPHIC: What Does Social Media Success Mean to Your Business?

By Chandler Austin on Fri,Jun 01, 2012 @ 10:00 AM

From Pagemodo, here's an infographic that shows how small business owners feel about social media and how small businesses measure what they perceive as success.

View Original Article
Topics: Metrics small business marketing small business Internet Marketing Small Business Trends
1 min read

Executing an Outstanding Inbound Marketing Campaign

By Chandler Austin on Thu,May 31, 2012 @ 10:00 AM

Hubspot defines an inbound marketing campaign as simply a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. Executing an inbound marketing campaign is more complicated. To help with execution of a successful inbound marketing campaign, here's a 5-step process.

Determine Your Offer Mix
Create pieces of valuable content that you anticipate will drive conversions. Start with 4-5 offers of varying formats initially.
  • Whitepapers
  • Guides
  • Webinars
  • Free Assessments
  • New Tool Previews
  • Downloads
  • Registrations
  • New Leads
  • Customers Generated

Set a Timeline and Goals
Offers should last long enough to maximize impact without diluting the theme from running them so long. Campaigns typically run anywhere from 30 to 90 days. Use benchmarks from similar marketing offers. Add complementary goals to the regular metrics. Measure throughout your campaign timeframe.

Drive Traffic
Support your campaign via your communication channels.
  • Blog
  • Social Media
  • Email
  • PPC Ads
Measure click-throughs to your offers, conversions, content sharing.

Nurture Your Leads
The cardinal rule of inbound marketing is to provide value, not high-pressured sales pitches. Incrementally give your leads more and more information, and to nurture them through the sales funnel. Introduce the leads to your product or service as they more engaged in the content. Monitor the click-through rates of your lead nurturing campaigns.

Close Your Campaign & Report On It
As the campaign finishes, report on the following.
  • Views
  • New Leads
  • Total Submissions
  • New Customers

View Original Article
Topics: Inbound Marketing Marketing Strategy Metrics
1 min read

How to Measure Social Media Campaigns

By Chandler Austin on Thu,May 17, 2012 @ 10:00 AM

If you use social media for your business, you should be measuring it so that you can learn what's successful, what isn't and how you can improve. From and KISSmetrics, here's are five easy steps to tracking a social media campaign.

Determine Goals
First decide what you are trying to accomplish or gain with social media. Then decide which channels are most relevant to those goals. Social media can be used for many things: broadcasting information, answering customer questions, engaging with a community. Also figure out if you want your audience to do with your content: read, share, reply, click, purchase or engage.

Create Metrics
Match your goals to actual metrics and behaviors you can measure.
  • To measure awareness, look at volume, reach, exposure and amplification.
  • To measure engagement, look at retweets, comments, replies and participants.
  • To measure traffic, look at URL shares, clicks and conversions.
  • To measure an increase of your brand's share of voice, look at volume relative to your closest competitors.

Find tools to capture the metrics associated with your goals. Often, social media channels themselves provide some form of analytics. Otherwise, consider researching third party tools or build your own.

Monitor and Report
Use initial findings to set a baseline for future measurement. Compare your numbers to your expectations, and to your competitors'. Set up a schedule for regular reporting. Reports should contain enough context for other stakeholders to understand.

Adjust, Repeat
Review your program for missing elements, and remove anything superfluous. Make changes and improvements, then measure again. Continue to tweak until you are fully addressing your goals.

View Original Article
Topics: Marketing Strategy Metrics Social Media Marketing

INFOGRAPHIC: Social Analytics

By Chandler Austin on Fri,May 04, 2012 @ 10:00 AM

Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. From Social Media Today, here's an infographic about how social analytics can yield intelligence that can then be applied to improve brand awareness, marketing and sales effectiveness, and customer satisfaction.

View Original Article
Topics: Marketing Strategy Metrics Social Media Marketing Social Media Infographic Analytics Marketing Analytics

INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

By Chandler Austin on Mon,Apr 23, 2012 @ 10:00 AM

From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it.
  1. Use Analytics and Metrics
  2. ROI for Targeted Advertising
  3. Loyalty Programs
  4. Segmentation
  5. Invest in Mobile Tactics
  6. Build Relationships with Customers
  7. Localization
  8. Socialize Your Site
  9. Manage Your Reputation
  10. Gamification

View Original Article
Topics: ROI Gamification Sales 2.0 Metrics Local Business Marketing Mobile Marketing

INFOGRAPHIC: Content Marketing ROI

By Chandler Austin on Wed,Apr 04, 2012 @ 10:00 AM

From SIGMA Marketing Group, here's an infographic based on a report from Econsultancy titled "2012 B2B Content Marketing Best Practices Report". It highlights the metrics that content marketers follow when measuring success.

View Original Article
Topics: ROI Metrics Content Marketing Infographic Lead Generation B2B Marketing