INFOGRAPHIC: The Right Mobile Statistics

Posted on Mon,Mar 19, 2012 @ 10:00 AM

From Wilson.Cooke, here's an infographic about how business owners can determine if and which mobile web statistics are relevant for their businesses.

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Tags: Website Optimization, Metrics, Mobile Marketing, Smartphones, Infographic, Web Analytics

VIDEO: Social Media ROI

Posted on Tue,Feb 21, 2012 @ 10:00 AM

From MDG Advertising, here's a video about how to the effectiveness of social media is being measured.

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Tags: Social Media Marketing, Metrics, Video, ROI

INFOGRAPHIC: The Social Media Lifecycle

Posted on Wed,Jan 25, 2012 @ 10:00 AM

From uberVu, here's an infographic based on their four pillars of social media success: monitoring, analytics, engagement and reporting.

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Tags: Social Media Marketing, Metrics, Social Media, Infographic, Monitoring Tools, Customer Engagement

INFOGRAPHIC: Social Media Analytics

Posted on Fri,Oct 14, 2011 @ 10:00 AM

From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy.

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Tags: Social Media Marketing, Metrics, Infographic, Monitoring Tools, Web Analytics


Posted on Mon,Oct 10, 2011 @ 10:00 AM

From MutualMind, here's another infographic about ways to look at the return on investment for social media campaigns.

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See Also:
Measuring the ROI of a Social Strategy

Measuring the ROI of Social Media
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Tags: Social Media Marketing, Metrics, Social Media, Infographic, ROI

INFOGRAPHIC: Measuring the ROI of Social Media

Posted on Fri,Sep 16, 2011 @ 10:00 AM

From MDG Advertising, here's an infographic about the metrics that indicate whether the resources devoted to social media marketing are being effectively used.

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Tags: Social Media Marketing, Metrics, Infographic, ROI

Internet Marketing Metrics That DON'T Drive Success

Posted on Thu,Sep 08, 2011 @ 10:00 AM

Metrics are essential to refining and improving an inbound marketing strategy. But not all metrics are valuable. From the Hubspot Blog, here are five metrics that aren't worth stressing over, and some alternatives.

Comments can gauge the level of discussion about a piece of content, but comments aren't indicative of success. The reason? Comments don't equate to leads, which should be your goal.
Alternative: Measure referrals and leads from social media to your website.

Open Rate
Many email readers don't accurately reflect whether an email gets opened. Even if open rate was accurately measured, it doesn't tell you anything about who took action from reading the email.
Alternative: Click-through rate, conversion rate, and email leads are easier to measure and more impactful on your goals.

Impressions measure how often an ad is displayed (loaded) on a webpage, but not whether it gets clicked. As with the previously mentioned metrics, it doesn't measure any action.
Alternative: Click-through rate, conversion rate, and leads generated from ads are better metrics of paid marketing efforts.

The number of followers measures your marketing reach, but that doesn't always translate to leads or conversions to customers.
Alternative: Optimize your social media efforts for lead generations. Measure traffic, leads and customers from social media.

Strive to have a positive brand image, but realize that all companies and brands will have detractors. And because of social media, negative opinions are cheap and easy to throw out into the ether. Focus on handling criticism appropriately and with grace.
Alternative: Obviously, measuring sales is a better indicator of your goals. Sales mean that people like your offering.

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Tags: Social Media Marketing, Inbound Marketing, Marketing Strategy, Metrics

INFOGRAPHIC: Measuring the ROI of a Social Strategy

Posted on Wed,Aug 17, 2011 @ 10:00 AM

From ElisaDBI, here's an infographic guide for measuring the results of your social media strategy.

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Tags: Social Media Marketing, Marketing Strategy, Metrics, Infographic, ROI

Blog Analytics Tools

Posted on Thu,Aug 11, 2011 @ 10:00 AM

From Blogging Pro, here are several good blog analytics tracking tools that go beyond Google Analytics and track important statistics.

Crazy Egg
Crazy Egg allows you to visualize your website statistics with 4 types of views: overlay, list, heatmap and confetti. These views allow you to see where visitors are clicking. Other information includes referrers, search terms, and visitors' browser, time and physical location. Prices range from $9/month to $99/month.

Reinvigorate gives real-time tracking via an auto-updating dashboard. Heatmaps, reports and graphs are customizable. Globally distributed tracking code can make your site load much faster. Prices range from $10/month to $100/month.

ChartBeat also uses a real-time dashboard with gages, charts and a map. View conversations (powered by Twitter), so that you can see what others are saying about your blog. Customizable alerts are available via email, SMS or an iPhone app. Prices range from $9.95/month to $149.95/month.

Woopra has a live dashboard, live notifications and other impressive features. Talk to your visitors via a live chat widget. Integration with Google Insights allows for in-depth search engine data. Prices range from  $4.95/month to $179.95/month.

In addition to tracking features, GoingUp offers optimization tools. It includes rank tracking, page optimizer and keyword density tools. Prices range from $19/month to $99/month.

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Tags: Keyword Research, Website Design, Metrics, Blogs, Monitoring Tools, Web Analytics

Things to Know about Web Analytics

Posted on Tue,Jul 26, 2011 @ 10:00 AM

Website traffic is great, but it doesn't necessarily generate revenue. Good website analytics can tell you not only who is visiting your site, but also why. Many free website analytics packages are available, including the ubiquitous Google Analytics. From, here are questions to ask yourself as you analyze the numbers for your website.

Do your website visitors already know you?
Your website should be linking you to potential new customers who were previously unfamiliar with your business. Ideally, only a small percentage of visitors to your site should have used the company's name to find it.

Are you bringing in potential customers?
The more specific the search term used to find your site, the more likely that searcher will buy from you.

Does your social media presence work?
"If you spend 10 percent of your online marketing efforts on social media and 25 percent of your website visits come from Facebook or Twitter, you're in good shape." Track how many people come to your site for specific promotions on social media.

Are visitors bailing from your homepage?
Bounce rate is the percentage of homepage visitors who never clicked on additional pages. Anything over 70% is problematic. If the search terms that led people to your site are the ones you want, then the bounce rate is likely due to design issues or content that isn't compelling.

Are they looking at your product or service pages?
Your homepage is failing if people never look at pages that allow them to buy. The homepage should be divided into decision-making paths that quickly separate visitors by their interests and lead them to the information they want.

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Tags: B2B Internet Marketing, Social Media Marketing, Website Marketing, Metrics, Web Analytics

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