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INFOGRAPHIC: B2B Lead Generation

By TJ Shroat on Mon,Nov 12, 2012 @ 10:00 AM

Topics: Content Marketing Infographic Lead Generation B2B Lead Generation Mobile Marketing Lead Conversion Lead Nurturing
2 min read

Why Implementing a Good Content Strategy is Good for Business

By TJ Shroat on Mon,Aug 13, 2012 @ 08:25 AM

Think of a content strategy like a map to your destination or goal.  Without it you end up on a back country road in the middle of nowhere, where no one can hear you!  Well, that is the last thing you want to happen when it comes to your business.

Topics: Marketing Strategy Social Media Marketing Content Marketing Social Media B2B Lead Generation B2B Marketing Editorial Calendar

VIDEO: B2B Marketing [r]Evolution

By Chandler Austin on Thu,Mar 01, 2012 @ 10:00 AM

From PropelGrowth, here's a video about how inbound marketing can attract business to business customers.

Watch on YouTube

Topics: Social Media Marketing Content Marketing B2B Lead Generation B2B Internet Marketing B2B Marketing Video

INFOGRAPHIC: B2B Marketing on LinkedIn and Facebook

By Chandler Austin on Mon,Feb 06, 2012 @ 10:00 AM

From BOP Design, here's an infographic that compares the effectiveness of marketing on LinkedIn and Facebook.

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Topics: Facebook Infographic B2B Lead Generation B2B Marketing LinkedIn

VIDEO: Strategic Sales Advice

By Chandler Austin on Thu,Nov 17, 2011 @ 10:00 AM

From, here's a short video in which sales training expert Grant Cardone shares an idea for finding new customers.

Grant will be available today at 3PM EST for a live online Q and A on

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Topics: Sales 2.0 Lead Generation B2B Lead Generation Video
1 min read

Facebook B2B Marketing Tips

By Chandler Austin on Thu,Oct 20, 2011 @ 10:00 AM

Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing.
  1. Publish videos onto your company Facebook page in addition to posting them on your blog or website.
  2. Include breaking industry news items in your feed to give customers and prospects a reason to follow you.
  3. Provide reasons (like a giveaway) for people to "Like" your company and provide their email address.
  4. Use captured emails for lead generation.
  5. Use Facebook's self-service advertising feature for targeting decision makers.
  6. Use Facebook's survey tool for market research..
  7. Showcase your experts and thought leaders to build authority.
  8. Use apps that allow you to sell your products and services directly on Facebook.
  9. Enable Facebook content sharing, which builds more trust than advertising.
  10. Humanize your company through videos and images absent of corporate spin.
  11. Use Facebook to provide customer service that results in word of mouth referrals.

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Topics: Facebook Lead Generation B2B Lead Generation B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Online Testing Essentials

By Chandler Austin on Mon,Aug 08, 2011 @ 10:00 AM

From KISSmetrics, here's an infographic the shows how to test and optimize your sales funnel.

Source: Online Testing Essentials: An infographic on what online marketing activities to test.

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Topics: Conversion Testing Inbound Marketing Marketing Strategy Infographic B2B Lead Generation Lead Nurturing Demand Generation

INFOGRAPHIC: B2B Lead Nurturing Guide

By Chandler Austin on Wed,Jul 20, 2011 @ 10:00 AM

From the Evidence Based Marketing Blog, here's an infographic that shows how to go from B2B lead to close in 60 days.

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Topics: Infographic B2B Lead Generation B2B Marketing Lead Nurturing
1 min read

Social Media Marketing ROI Metrics

By Chandler Austin on Thu,Jul 07, 2011 @ 10:00 AM

Marketers are typically measured by the leads and revenue generated by their campaigns. From the Hubspot Blog, here are some revenue predictors to use to measure social media campaigns.

Reach (i.e. followers, fans, group members, etc.) translates to more people seeing your content and thus, increase your ROI. Track the rate of increase in reach over time. Focus your efforts on generating new fans and followers if reach isn't increasing.

Determine how many visitors come to your blog/website from social media sites.

Perhaps the most important metric. Of the traffic from social media, how many are converting to leads?

Of the leads from social media, how many are converting to customers.

Conversion Rate
Determine site visit-to-lead conversion rate of social media traffic. Compare rates between different channels.

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Topics: Marketing Strategy Metrics Social Media Marketing B2B Lead Generation
1 min read

Revenue Performance Management

By Chandler Austin on Tue,Mar 08, 2011 @ 09:00 AM

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management is a free webinar from the B2B Lead Roundtable that explains how companies are using revenue performance management to achieve competitive differentiation.

The Evolution from Demand Generation to Revenue Performance Management from B2B Lead Roundtable on Vimeo.

Topics: Marketing Automation Marketing Strategy B2B Lead Generation B2B Marketing Lead Management