Marketers are typically measured by the leads and revenue generated by their campaigns. From the Hubspot Blog, here are some revenue predictors to use to measure social media campaigns.
Reach (i.e. followers, fans, group members, etc.) translates to more people seeing your content and thus, increase your ROI. Track the rate of increase in reach over time. Focus your efforts on generating new fans and followers if reach isn't increasing.
Determine how many visitors come to your blog/website from social media sites.
Perhaps the most important metric. Of the traffic from social media, how many are converting to leads?
Of the leads from social media, how many are converting to customers.
Determine site visit-to-lead conversion rate of social media traffic. Compare rates between different channels.
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