With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”
Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent' realistic or measureable.
SEOmoz conducts an annual industry survey (6491 respondents) on the state of search engine optimization, internet marketing, and the marketing profession. Hubspot has created an infographic snapshot from that data.
A Closer Look at How Marketers Are Using Social Media
Did you know that the cost per lead for inbound leads is 61% less than for outbound leads? That's one of the most salient points from Hubspot's report titled "The 2012 State of Inbound Marketing". The report also has an on-demand webinar to go with it, both for free.
Here's a slideshow of some of the more interesting graphs from the report.
HubSpot just launched a new version of the Prospects application. This application let's marketers see information on which companies have visited their website and how they got there. Also, the newly updated app now offers even more detail including visitors from each company, content viewed, a map of their location and more.
Marketing Update from Hubspot.tv is a weekly program about inbound marketing. The latest episode includes a story about how the FBI used inbound marketing techniques to capture fugitive Whitey Bulger after 16 years of looking for him.
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