VIDEO: Infographic Marketing

By TJ Shroat on Tue,May 21, 2013 @ 10:00 AM

Topics: Infographics Marketing Strategy Video

INFOGRAPHIC: Social Media Success in Business

By TJ Shroat on Wed,Apr 24, 2013 @ 10:00 AM

Topics: Infographics Social Media Marketing Social Media Trends

INFOGRAPHIC: The Shift to Visual Social Media

By TJ Shroat on Fri,Jan 04, 2013 @ 10:00 AM

Topics: Infographics Videos Marketing Strategy Social Media Marketing Infographic Social Media Trends

INFOGRAPHIC: Incorporating Visual Elements into Content Marketing

By TJ Shroat on Mon,Dec 31, 2012 @ 10:00 AM

Topics: Infographics Videos Content Marketing Infographic

INFOGRAPHIC: Email Marketing

By TJ Shroat on Mon,Sep 03, 2012 @ 10:00 AM

Email marketing is directly marketing a commericial message to potential or current customers using email. Any of the following uses of email could be considered email marketing.
  • Ads
  • Requests for Business
  • Sales Solicitations
  • Requests for Donations
  • Loyalty
  • Trust Building
  • Brand Awareness Building
From, here's an infographic that gives a good overview of email marketing.

Email Marketing resized 600

Topics: Infographics Marketing Strategy Email Marketing
2 min read

Infographics ROI

By TJ Shroat on Thu,Aug 23, 2012 @ 10:00 AM

Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. You need to be able to justify the internal and external value of infographics as a communication tool, but not every marketing and communication initiative that adds value to an organization can be unequivocally connected to revenue.

Social Media Explorer suggests a way to measure VOI (value of infographics) through a combination of tangible and intangible metrics.

Tangible Metrics
  • Awareness - indications of the exposure you infographics receive across different digital channels
    • Inbound Links - Use Google Analytics to measure links back to your infographics. Back links will also show what types of people and sites publish your content.
    • Page Views - Google Analytics will also measure pageviews and unique views.
    • Searches - Measure how many people are finding your infographics by using specific keywords. Pay attention to the number of searches, and refine your keyword optimization.
    • SEO Ranking - Measure the pagerank of your infographics on major search engines such as Google and Bing.
    • Subscribers -  Measure blog subscribers (RSS and email), email subscribers, and followers on social networks such as Twitter, Facebook and LinkedIn.
  • Engagement - indications of how involved your audience is with your infographic content
    • Average Time on Page - How long do visitors stay on the infographic web page?
    • Comments - Track number of contents and tone.
    • Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+.

Intangible Benefits
  • External
    • Building Relationships - Content publication and promotion provides opportunities to develop relationships with influential individuals, media and organizations.
    • Credibility - Publishing relevant, educational infographics helps establish thought leadership with your audience.
    • Experience with Your Brand - Content creates the opportunity for positive interactions and experiences with your brand.
  • Internal
    • Communication - The accessibility and viral nature of infographics give them the potential to be spread across your organization and expand internal debate and dialogue.
    • Corporate Pride - Infographics and other content that gets widely shared can become a point of pride for the organization.
    • Decision-making - Infographics speed up information consumption and understanding, resulting in incrementally quicker decisions.
    • Learning - Infographics can educate employees by making complex information easier to understand.

View Original Article
Topics: Infographics Metrics Social Media Marketing Content Marketing


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