INFOGRAPHIC: Small Business ROI in Social Media

By TJ Shroat on Wed,Jun 12, 2013 @ 10:00 AM

Topics: ROI Social Media Marketing Infographic small business marketing
1 min read

Inbound Marketing ROI Statistics

By TJ Shroat on Thu,Mar 21, 2013 @ 10:00 AM

Topics: ROI Inbound Marketing
1 min read

A Calculator of the Value of Social Media Followers

By TJ Shroat on Thu,Dec 20, 2012 @ 10:00 AM

Topics: ROI Metrics Social Media Marketing

VIDEO: Social Media's Multiplier Effect

By TJ Shroat on Tue,Dec 04, 2012 @ 10:00 AM

Topics: ROI Word of Mouth Marketing Social Media Marketing Video
2 min read

Why Measuring Social Media ROI Is Difficult

By TJ Shroat on Thu,Nov 15, 2012 @ 10:00 AM

Topics: ROI Metrics Social Media Marketing

INFOGRAPHIC: Social Media ROI Myths

By TJ Shroat on Wed,Nov 07, 2012 @ 10:00 AM

Topics: ROI Social Media Marketing Infographic

INFOGRAPHIC: Pay Per Click (PPC) Optimization

By TJ Shroat on Wed,Sep 26, 2012 @ 10:00 AM

Topics: ROI PPC Marketing Strategy Call to Action Advertising

INFOGRAPHIC: Measuring Conversions with Attribution Modeling

By TJ Shroat on Fri,Sep 14, 2012 @ 10:00 AM


Attribution modeling is a way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies. From Slingshot SEO, here's an infographic that provides an overview of some of the different attribution models commonly used by inbound marketers.

Measuring Conversions with Attribution Modeling resized 600

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Topics: ROI Conversions Conversion Testing Attribution Modeling Inbound Marketing

INFOGRAPHIC: Calculating Social Media ROI

By Chandler Austin on Mon,Jul 16, 2012 @ 10:00 AM


Ignite Social Media has created a method for calculating the return on investment for social media called the purchase equivalency calculator. The method doesn't purport to show a connection between social and sales. Instead, it's a way to compare social media marketing to investment in traditional online advertising. Here's an infographic describing the calculations.

Topics: ROI Social Media Marketing Infographic

INFOGRAPHIC: ROI for Twitter and Facebook

By Chandler Austin on Mon,Jul 09, 2012 @ 10:00 AM


From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook.

ROI for Twitter and Facebook resized 600

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Topics: ROI Metrics Social Media Marketing Twitter Facebook Infographic

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