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VIDEO: Tools for SEO Improvement

By TJ Shroat on Tue,Nov 06, 2012 @ 10:00 AM

Topics: Website Optimization Video SEO
1 min read

INFOGRAPHIC: Current Thinking on SEO Methods

By TJ Shroat on Wed,Aug 22, 2012 @ 10:00 AM

From SEO Peace, here's an infographic with the most recent best practices for search engine optimization.

  1. Use Guest Blogging Opportunities
  2. Fix Broken Links
  3. Chase Competitors' Links with High Page and Domain Authority
  4. Get Interviewed
  5. Get Social - Attract Natural Popularity and the Most Powerful Links
  6. Content Links on Authority Sites
  7. Use Web 2.0 Pages
  8. Use Wiki Links
  9. Publish eBook
  10. Create News Links and Press Releases
  11. Use Trackbacks

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Topics: Website Optimization Infographic SEO Guest Blogging

VIDEO: Organic Search Optimization

By TJ Shroat on Tue,Aug 14, 2012 @ 10:00 AM

Search Engine Land editor Danny Sullivan gives a quick primer on how to get your website to rank higher in organic search (results based on relevance to search terms and phrases), in this video from

Organic Ranking Factors
  • Engaging Content
  • Correct Page Titles
  • Keyword Research
  • Request Backlinks
  • Active in Social Media

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Topics: Website Optimization Video SEO Search Engine Marketing


By Chandler Austin on Fri,Jun 29, 2012 @ 10:00 AM

Search engine optimization can move your site up in the rankings on search engine results pages, thus gaining visibility with online consumers. From Rise Interactive, here's an infographic guide to the in’s and out’s of search engine optimization.

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Topics: Website Optimization Infographic SEO Search Engine Marketing

INFOGRAPHIC: Ways To Improve SEO Rankings

By Chandler Austin on Mon,May 21, 2012 @ 10:00 AM

From Interactivity Marketing, here's an infographic with ten ways to improve your website's search engine rankings.

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Topics: Website Optimization Infographic SEO Search Engine Marketing
2 min read

Website Elements that Hamper Inbound Marketing

By Chandler Austin on Thu,Apr 26, 2012 @ 10:00 AM

Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Here are Hubspot's 15 most annoying things on websites.

Pop-Up Ads
Convert site visitors into leads with good content, not an interruptive gimmick.

Automatically Playing Multimedia Content When a Page Loads
A visitor is more likely to close the page rather than looking for a "Stop" or "Mute" button.

Disorienting Animations
Users typically take 3 seconds to orient themselves on a given webpage before clicking "back" in their browser. Anything that detracts from a visitor's focus during those critical 3 seconds is a bad idea.

Generic Stock Photography
Show pictures of real customers, real employees, your product, and your location, instead.

A "Contact Us" Form Instead of Contact Information
A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Let visitors get in touch with you via email, the phone, and social media.

Unintelligible "About Us" Page
Make sure you're writing in a language that non-experts and others outside your industry can understand. Avoid business babble.

SEO-Driven Copy
Don't write for website crawlers from the early 2000s; write for humans.

Not Including Social Sharing Buttons on Your Content
By making social sharing easier, your content will get more visibility.

You Don't Have a Blog
An "About Us" page isn't enough to tell a company's full story. A series of blog posts can give visitors a better understanding of who your are, who works at the company, and how you've grown.

Titles and Content Are Incongruous
Titles can capture a visitor's attention, but content isn't related to the title will disappoint the reader.

Your Call-to-Action Copy Doesn't Align With the Offer
Visitors should receive exactly what they were promised.

Your Internal Linking Isn't User-Friendly
Avoid pointing users to irrelevant pages, linking strange phrases within the copy, and overdoing it to the point of making content unreadable.

Sliders That Take too Long to Load
Use sliders that load images quickly and don't require a new page to load every time a user clicks.

Using Flash
Search engines can't read Flash, so your site won't get indexed.

The Worst: Visitors Don't Know What to Do
Visitors to your site should immediately be able to see what your website does, what the value of that is, and what they should do next.

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Topics: Website Optimization Inbound Marketing Content Marketing Website Marketing

INFOGRAPHIC: SEO Trends for 2012

By Chandler Austin on Wed,Mar 28, 2012 @ 10:00 AM

From Indus Net, here's an infographic of what to expect when thinking about search engine optimization in the coming year.

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Topics: Website Optimization Infographic SEO Search Engine Marketing

INFOGRAPHIC: Mobile Website Optimization

By Chandler Austin on Mon,Mar 26, 2012 @ 10:00 AM

From KISSmetrics, here's an infographic that shows why it's so important to optimize your website for mobile devices.

++ Click Image to Enlarge ++

Source: The Growing Importance of Mobile Website Optimization Infographic

Topics: Website Optimization Infographic Mobile Marketing Smartphones

INFOGRAPHIC: The Right Mobile Statistics

By Chandler Austin on Mon,Mar 19, 2012 @ 10:00 AM

From Wilson.Cooke, here's an infographic about how business owners can determine if and which mobile web statistics are relevant for their businesses.

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Topics: Website Optimization Metrics Infographic Mobile Marketing Smartphones Web Analytics

INFOGRAPHIC: SEO Audit Checklist

By Chandler Austin on Wed,Feb 01, 2012 @ 10:00 AM

From Search Engine Journal, here's an infographic about how to optimize a website for search engines, in no more than 20 minutes.

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Topics: Website Optimization Infographic SEO Search Engine Marketing