Small Business Marketing Tips: 5 Reasons You Need a Blog

Posted on Wed,Dec 27, 2017 @ 07:00 AM

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:

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Tags: Blogging, Inbound Marketing, Business Blogging, SEO, B2C Marketing, Small Business

Buyer Personas - What Are They, and Why Do They Matter?

Posted on Thu,May 26, 2016 @ 06:50 AM

If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. These are generalized representations of fictional customers, and where those customers may be in the buying process. For example, you may have buyers who are just starting to ask questions, buyers in the middle stages of the purchase process, and buyers who are ready to buy and have made their decision.

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Tags: buyer personas, SEO

A Visual Reminder from Matt Cutts That Body Content Matters

Posted on Wed,May 07, 2014 @ 09:43 AM

Below is a short video from Matt Cutts at Google talking about the importance of body content.  Many SEOs, especially in the "old days"  put most of their emphasis on the "Head" of the document such as:

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Tags: Google, SEO

INFOGRAPHIC: Benefits of Guest Blogging

Posted on Wed,May 01, 2013 @ 10:00 AM

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Tags: Infographic, SEO, Blogs, Guest Blogging, Backlinks

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

Posted on Mon,Apr 08, 2013 @ 10:00 AM

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Tags: Social Media Marketing, Content Marketing, Infographic, SEO

INFOGRAPHIC: How Search Works

Posted on Mon,Apr 01, 2013 @ 10:00 AM

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Tags: Google, Infographic, SEO, Search Engine Marketing

INFOGRAPHIC: SEO Tactics

Posted on Mon,Mar 25, 2013 @ 10:00 AM

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Tags: Infographic, SEO, Search Engine Marketing

INFOGRAPHIC: Optimizing Images for Pinterest

Posted on Wed,Mar 20, 2013 @ 10:00 AM

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Tags: Pinterest, Image Optimization, Infographic, SEO

Why to Use Video in 2013

Posted on Thu,Mar 14, 2013 @ 10:00 AM

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Tags: Videos, Marketing Strategy, SEO

INFOGRAPHIC: SEO Market Analysis 2012-2013

Posted on Fri,Mar 08, 2013 @ 10:00 AM

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Tags: Google, Infographic, SEO, Search Engine Marketing

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