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3 min read

Small Business Marketing Tips: 5 Reasons You Need a Blog

By Jack Barry on Wed,Dec 27, 2017 @ 07:00 AM

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:

Topics: Blogging Inbound Marketing Business Blogging SEO B2C Marketing Small Business
2 min read

Buyer Personas - What Are They, and Why Do They Matter?

By Jack Barry on Thu,May 26, 2016 @ 06:50 AM

If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. These are generalized representations of fictional customers, and where those customers may be in the buying process. For example, you may have buyers who are just starting to ask questions, buyers in the middle stages of the purchase process, and buyers who are ready to buy and have made their decision.

Topics: buyer personas SEO

A Visual Reminder from Matt Cutts That Body Content Matters

By Jack Barry on Wed,May 07, 2014 @ 09:43 AM

Below is a short video from Matt Cutts at Google talking about the importance of body content.  Many SEOs, especially in the "old days"  put most of their emphasis on the "Head" of the document such as:

Topics: Google SEO
1 min read

INFOGRAPHIC: Benefits of Guest Blogging

By TJ Shroat on Wed,May 01, 2013 @ 10:00 AM

Topics: Infographic SEO Blogs Guest Blogging Backlinks

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

By TJ Shroat on Mon,Apr 08, 2013 @ 10:00 AM

Topics: Social Media Marketing Content Marketing Infographic SEO

INFOGRAPHIC: How Search Works

By TJ Shroat on Mon,Apr 01, 2013 @ 10:00 AM

Topics: Google Infographic SEO Search Engine Marketing

INFOGRAPHIC: SEO Tactics

By TJ Shroat on Mon,Mar 25, 2013 @ 10:00 AM

Topics: Infographic SEO Search Engine Marketing

INFOGRAPHIC: Optimizing Images for Pinterest

By TJ Shroat on Wed,Mar 20, 2013 @ 10:00 AM

Topics: Pinterest Image Optimization Infographic SEO
1 min read

Why to Use Video in 2013

By TJ Shroat on Thu,Mar 14, 2013 @ 10:00 AM

Topics: Videos Marketing Strategy SEO

INFOGRAPHIC: SEO Market Analysis 2012-2013

By TJ Shroat on Fri,Mar 08, 2013 @ 10:00 AM

Topics: Google Infographic SEO Search Engine Marketing