1 min read

Making Your Content Go Viral

By Chandler Austin on Thu,Apr 19, 2012 @ 10:00 AM

Fast spreading "viral" content can build backlinks and website traffic in a short amount of time, and with little effort. But only a tiny amount of web content goes viral. Some would argue that making "viralness" the goal of a piece of content is a fool's errand. And yet, we can analyze content that has already gone viral for clues to its popularity. A.J. Kumar on Entrepreneur.com has done that. Here are his six suggestions for creating content with the potential to spread quickly. Keep in mind that there are no guarantees of "virality".

Many viral videos involve silly or absurd characters (honey badger, Marcel the Shell). A unique, appealing, charming character can greatly increase traffic and brand recognition. But too many failed attempts could damage your brand.

Emerging Trends
Fresh, timely content on a new trend can give you a first mover advantage and attract attention. New content is more likely to be shared. Google gives preferential treatment to timely content.

Content as a Sound Bite
A catchphrase is easy to remember and repeat. Evaluate your headline or opening paragraph as if you were reading it on a newscast. Is a small snippet of your content enough to drive further interest in learning more? If not, continue editing it.

"Visually appealing infographics are among some of the most frequently shared types of online content as most people would rather learn through engaging imagery than long paragraphs of text." Pull data from recent studies, then recombine it in new and distinctive ways.

Influencer Clout
An endorsement from an authority in your industry could help make your content go viral. You'll need to have already built relationships with industry thought leaders. Ask them to share your best content.

Offer Value
Provide exceptional value in your article or video. Go above and beyond what your competitors offer.

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Topics: Word of Mouth Marketing Thought Leadership Content Marketing Viral

INFOGRAPHIC: The Anatomy of Content Marketing

By Chandler Austin on Wed,Feb 29, 2012 @ 10:00 AM

From Content+, here's an infographic that shows how content creation can promote ideas, engage targeted audiences and encourage them to take action.

The anatomy of content marketing - the heart of online success

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Topics: Word of Mouth Marketing Thought Leadership Marketing Strategy Content Marketing

INFOGRAPHIC: Authority Building

By Chandler Austin on Fri,Dec 02, 2011 @ 10:00 AM

From Vertical Measures, here's an infographic about how to build authority for your website through link building, social media marketing and content marketing.

Authority Building resized 600

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Topics: Word of Mouth Marketing Thought Leadership Link Building Authority Inbound Marketing Marketing Strategy Social Media Marketing Content Marketing Infographic
1 min read

Improve Your Content

By Chandler Austin on Tue,Jul 05, 2011 @ 10:00 AM

From the Hubspot Blog, here are nine tips for creating remarkable business content,

Be Brief
Be long enough to convey your idea, and not longer. Editing should mainly be about removing unnecessary content.

Understand the Audience Persona
Have a clear picture of your target audience. What problems are they trying to solve?

"If you think an idea is awesome, then say it is." Readers want cool confidence, not cockiness.

Use Visuals
Images and videos can convey a complicated message quickly. Demonstrate and simplify your story.

Section headers and bullet points can help ensure you don't overwhelm your audience with information.

Be Positive
Build your own brand and product, don't tear down the competition's. Positive content always beats negative content.

Don't Preach
Empower your audience to learn something new and adopt your idea on their own.

Cite Others
Sharing information enhances your credibility.

Emotion moves people to take action. Think stories instead of fact sheets.

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Topics: Thought Leadership Marketing Strategy Content Marketing Blogs

Video: Staying Creative

By Chandler Austin on Tue,Jun 21, 2011 @ 10:00 AM

Creativity and innovation go hand in hand, and are at the core of most successful businesses. From Visual Loop, here are 29 ways to stay creative.

Topics: Thought Leadership Innovation Social Media

INFOGRAPHIC: Profile of a Twitter User

By Chandler Austin on Fri,Apr 15, 2011 @ 10:00 AM

From ngonlinenews.com, here's an infographic of differnt types of Twitter users. Let's all strive to fall on the Maven-Mensch end of the spectrum.

profile of a twitter user resized 600

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Topics: Thought Leadership Social Media Marketing Twitter Infographic
1 min read

Attributes of a Thought Leader

By Chandler Austin on Tue,Mar 15, 2011 @ 09:00 AM

As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. From Chris Koch, here are some key characteristics of a thought leader.

Relevant Experience - A leader must have experience that sounds relevant to the target audience. He or she can't be seen as peer however. They need to be perceived as an expert, with either deeper experience or a wider breadth of experience than the target audience.

Presence - Hard to define, but you know it when you see it. Comfortable with themselves and able to take over a room in a non-threatening way. Able to make others receptive.

Rapport - Good people skills, plus the ability to adjust to others' pace, without pandering or patronizing.

Curiosity - Intellectually and about people. Good ideas informed by a wide range of other inputs and opinions.

Synthesis - Able to pull insights from complex information streams to create a new idea or a new way of looking at an old problem.

Storytelling - Able to weave insights into a cognitive narrative that brings ideas to life for others.

Courage - Not afraid to question the status quo and defend their ideas. Patience in the face of harsh criticism.

Empathy - Able to see things from the perspective of others.

Humility - Acknowledges that they don't know everything and makes others feel welcome to contribute.

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Topics: Word of Mouth Marketing Thought Leadership Social Media


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