From the Hubspot Blog, here are nine tips for creating remarkable business content,
Be long enough to convey your idea, and not longer. Editing should mainly be about removing unnecessary content.
Understand the Audience Persona
Have a clear picture of your target audience. What problems are they trying to solve?
"If you think an idea is awesome, then say it is." Readers want cool confidence, not cockiness.
Images and videos can convey a complicated message quickly. Demonstrate and simplify your story.
Section headers and bullet points can help ensure you don't overwhelm your audience with information.
Build your own brand and product, don't tear down the competition's. Positive content always beats negative content.
Empower your audience to learn something new and adopt your idea on their own.
Sharing information enhances your credibility.
Emotion moves people to take action. Think stories instead of fact sheets.
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