Engagement marketing is getting your fans and followers to interact with you to help drive word-of-mouth recommendations. Many small businesses are using engagement marketing, and having success, without realizing it. From Constant Contact, here's an infographic about small businesses' perception of social media marketing, and their real successes.
Fan growth, your posts, your fan interaction, users’ wall posts...many factors are a part of social success. According to Socialbakers, the best way to compare social performance is to analyze Engagement Rates, a calculation that can be applied for any social network that uses public data. Here's an infographic that explains the calculation and why it's a metric worth monitoring.
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