INFOGRAPHIC: Engagement Rate

Posted by TJ Shroat on Fri,Jul 27, 2012 @ 10:00 AM

Fan growth, your posts, your fan interaction, users’ wall posts...many factors are a part of social success. According to Socialbakers, the best way to compare social performance is to analyze Engagement Rates, a calculation that can be applied for any social network that uses public data. Here's an infographic that explains the calculation and why it's a metric worth monitoring.

Engagement Rate resized 600

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Tags: Engagement, Metrics, Social Media Marketing, Infographic

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