2 min read

How to Define Your Funnel Stages & MQLs

By Jack Barry on Thu,Jun 19, 2014 @ 02:35 PM


Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage.

How to Define Your Funnel Stages

One of the easiest ways to define funnel stages is to adopt a common terminology such as the following: 


  • Visits
  • Leads (or Information qualified leads)
  • Marketing qualified leads
  • Sales qualified leads
  • Opportunities 
  • Customers
Topics: Smarketing B2B Marketing

INFOGRAPHIC: B2B Social Media 2013

By TJ Shroat on Mon,May 06, 2013 @ 10:00 AM

Topics: Social Media Marketing Infographic B2B Internet Marketing B2B Marketing
2 min read

Misconceptions of B2B Marketing

By TJ Shroat on Thu,Apr 25, 2013 @ 10:00 AM

Topics: Marketing Strategy B2B Internet Marketing B2B Marketing

VIDEO: B2C vs. B2B Content Marketing

By TJ Shroat on Tue,Mar 26, 2013 @ 10:00 AM

Topics: Content Marketing B2B Marketing Video B2C Marketing
1 min read

B2B Marketing Lessons from 2012

By TJ Shroat on Thu,Feb 14, 2013 @ 10:00 AM

Topics: Lead Generation B2B Marketing Lead Conversion Marketing Trends

INFOGRAPHIC: 2012 B2B Marketing Trends

By TJ Shroat on Mon,Feb 11, 2013 @ 10:00 AM

Topics: Infographic B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Social Sharing - B2B vs. B2C

By TJ Shroat on Mon,Oct 22, 2012 @ 10:00 AM

Topics: Social Sharing B2B Marketing B2C Marketing
1 min read

INFOGRAPHIC: Personal vs. Professional Social Networks

By TJ Shroat on Wed,Oct 03, 2012 @ 10:00 AM

Topics: Instagram Social Media Marketing B2B Marketing LinkedIn

INFOGRAPHIC: B2B Marketing Analytics

By TJ Shroat on Wed,Aug 15, 2012 @ 10:00 AM

From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns.

describe the image

View Original Article
Topics: Metrics Infographic B2B Internet Marketing B2B Marketing Analytics Marketing Analytics
2 min read

Why Implementing a Good Content Strategy is Good for Business

By TJ Shroat on Mon,Aug 13, 2012 @ 08:25 AM

Think of a content strategy like a map to your destination or goal.  Without it you end up on a back country road in the middle of nowhere, where no one can hear you!  Well, that is the last thing you want to happen when it comes to your business.

Topics: Marketing Strategy Social Media Marketing Content Marketing Social Media B2B Lead Generation B2B Marketing Editorial Calendar


Posts by Tag

See all