VIDEO: B2B Social Media Myths

By TJ Shroat on Tue,Aug 07, 2012 @ 10:00 AM


From MarketingSherpa's B2B Summit, here's a video excerpt of keynote speaker Jay Baer (President, Convince & Convert) dispelling some of the myths that surround business to business social media marketing.



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Topics: Social Media Marketing B2B Internet Marketing B2B Marketing Video

INFOGRAPHIC: Anatomy of a Successful Social Marketing Campaign

By TJ Shroat on Mon,Aug 06, 2012 @ 10:00 AM


From Marketo, here's an infographic examining all the elements of a successful business-to-business social marketing campaign.

Anatomy of a Successful Social Marketing Campaign resized 600

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Topics: Marketing Strategy Social Media Marketing Infographic B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

By Chandler Austin on Wed,Jun 20, 2012 @ 10:00 AM


Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each.

Pages vs Plus1 resized 600

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Topics: Facebook Google Infographic B2B Internet Marketing B2B Marketing

INFOGRAPHIC: Scoring Big with Social Media

By Chandler Austin on Wed,Jun 13, 2012 @ 10:00 AM


B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. Social Media Examiner conducted a survey of more than 3800 marketers to determine where they focus their social media activities, how much time they invest and what the rewards are. From Marketo, here's an infographic that shows the key findings.

Scoring Big with Social Media resized 600

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Topics: Social Media Marketing Social Media B2B Marketing

INFOGRAPHIC: Content Marketing ROI

By Chandler Austin on Wed,Apr 04, 2012 @ 10:00 AM


From SIGMA Marketing Group, here's an infographic based on a report from Econsultancy titled "2012 B2B Content Marketing Best Practices Report". It highlights the metrics that content marketers follow when measuring success.

Content Marketing ROI resized 600

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Topics: ROI Metrics Content Marketing Infographic Lead Generation B2B Marketing

VIDEO: B2B Marketing [r]Evolution

By Chandler Austin on Thu,Mar 01, 2012 @ 10:00 AM


From PropelGrowth, here's a video about how inbound marketing can attract business to business customers.



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Topics: Social Media Marketing Content Marketing B2B Lead Generation B2B Internet Marketing B2B Marketing Video

INFOGRAPHIC: Content Marketing Explosion

By Chandler Austin on Wed,Feb 15, 2012 @ 10:00 AM


From Jeff Bullas, here's an infographic that explains how and why content marketing has become an important part of overall marketing strategy.

Content Marketing Explosion resized 600

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Topics: Marketing Strategy Content Marketing Infographic B2B Marketing

INFOGRAPHIC: B2B Marketing on LinkedIn and Facebook

By Chandler Austin on Mon,Feb 06, 2012 @ 10:00 AM


From BOP Design, here's an infographic that compares the effectiveness of marketing on LinkedIn and Facebook.

B2B Marketing on LinkedIn and Facebook resized 600

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Topics: Facebook Infographic B2B Lead Generation B2B Marketing LinkedIn

INFOGRAPHIC: History of Disruptions in B2B Marketing

By Chandler Austin on Mon,Jan 16, 2012 @ 10:00 AM


From Eloqua and Jess3, here's an infographic that shows the breakthrough technologies and processes that changed the way B2B professionals approach to marketing.

History of Disruptions in B2B Marketing resized 600

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Topics: Innovation Marketing Strategy B2B Internet Marketing B2B Marketing
1 min read

VIDEO: New B2B Rules

By Chandler Austin on Tue,Oct 25, 2011 @ 10:00 AM


From GoogleBusiness, here's a video presentation about new ways of business to business marketing.



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Topics: Marketing Strategy Google B2B Internet Marketing B2B Marketing Video

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