VIDEO: B2B Social Media Myths

Posted on Tue,Aug 07, 2012 @ 10:00 AM


From MarketingSherpa's B2B Summit, here's a video excerpt of keynote speaker Jay Baer (President, Convince & Convert) dispelling some of the myths that surround business to business social media marketing.



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Tags: B2B Internet Marketing, Social Media Marketing, B2B Marketing, Video

INFOGRAPHIC: Anatomy of a Successful Social Marketing Campaign

Posted on Mon,Aug 06, 2012 @ 10:00 AM


From Marketo, here's an infographic examining all the elements of a successful business-to-business social marketing campaign.



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Tags: B2B Internet Marketing, Social Media Marketing, B2B Marketing, Marketing Strategy, Infographic

INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

Posted on Wed,Jun 20, 2012 @ 10:00 AM


Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each.



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Tags: B2B Internet Marketing, B2B Marketing, Facebook, Infographic, Google

INFOGRAPHIC: Scoring Big with Social Media

Posted on Wed,Jun 13, 2012 @ 10:00 AM


B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. Social Media Examiner conducted a survey of more than 3800 marketers to determine where they focus their social media activities, how much time they invest and what the rewards are. From Marketo, here's an infographic that shows the key findings.



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Tags: Social Media Marketing, B2B Marketing, Social Media

INFOGRAPHIC: Content Marketing ROI

Posted on Wed,Apr 04, 2012 @ 10:00 AM


From SIGMA Marketing Group, here's an infographic based on a report from Econsultancy titled "2012 B2B Content Marketing Best Practices Report". It highlights the metrics that content marketers follow when measuring success.



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Tags: B2B Marketing, Metrics, Content Marketing, Infographic, ROI, Lead Generation

VIDEO: B2B Marketing [r]Evolution

Posted on Thu,Mar 01, 2012 @ 10:00 AM


From PropelGrowth, here's a video about how inbound marketing can attract business to business customers.



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Tags: B2B Lead Generation, B2B Internet Marketing, Social Media Marketing, B2B Marketing, Content Marketing, Video

INFOGRAPHIC: Content Marketing Explosion

Posted on Wed,Feb 15, 2012 @ 10:00 AM


From Jeff Bullas, here's an infographic that explains how and why content marketing has become an important part of overall marketing strategy.



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Tags: B2B Marketing, Marketing Strategy, Content Marketing, Infographic

INFOGRAPHIC: B2B Marketing on LinkedIn and Facebook

Posted on Mon,Feb 06, 2012 @ 10:00 AM


From BOP Design, here's an infographic that compares the effectiveness of marketing on LinkedIn and Facebook.



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Tags: B2B Lead Generation, B2B Marketing, LinkedIn, Facebook, Infographic

INFOGRAPHIC: History of Disruptions in B2B Marketing

Posted on Mon,Jan 16, 2012 @ 10:00 AM


From Eloqua and Jess3, here's an infographic that shows the breakthrough technologies and processes that changed the way B2B professionals approach to marketing.



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Tags: B2B Internet Marketing, B2B Marketing, Marketing Strategy, Innovation

VIDEO: New B2B Rules

Posted on Tue,Oct 25, 2011 @ 10:00 AM


From GoogleBusiness, here's a video presentation about new ways of business to business marketing.



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Tags: B2B Internet Marketing, B2B Marketing, Marketing Strategy, Video, Google

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