From MarketingSherpa's B2B Summit, here's a video excerpt of keynote speaker Jay Baer (President, Convince & Convert) dispelling some of the myths that surround business to business social media marketing.
Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each.
B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. Social Media Examiner conducted a survey of more than 3800 marketers to determine where they focus their social media activities, how much time they invest and what the rewards are. From Marketo, here's an infographic that shows the key findings.
From SIGMA Marketing Group, here's an infographic based on a report from Econsultancy titled "2012 B2B Content Marketing Best Practices Report". It highlights the metrics that content marketers follow when measuring success.