Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage.
How to Define Your Funnel Stages
One of the easiest ways to define funnel stages is to adopt a common terminology such as the following:
- Leads (or Information qualified leads)
- Marketing qualified leads
- Sales qualified leads