Facebook B2B Marketing Tips

Posted on Thu,Oct 20, 2011 @ 10:00 AM

Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing.
  1. Publish videos onto your company Facebook page in addition to posting them on your blog or website.
  2. Include breaking industry news items in your feed to give customers and prospects a reason to follow you.
  3. Provide reasons (like a giveaway) for people to "Like" your company and provide their email address.
  4. Use captured emails for lead generation.
  5. Use Facebook's self-service advertising feature for targeting decision makers.
  6. Use Facebook's survey tool for market research..
  7. Showcase your experts and thought leaders to build authority.
  8. Use apps that allow you to sell your products and services directly on Facebook.
  9. Enable Facebook content sharing, which builds more trust than advertising.
  10. Humanize your company through videos and images absent of corporate spin.
  11. Use Facebook to provide customer service that results in word of mouth referrals.

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Tags: B2B Lead Generation, B2B Internet Marketing, B2B Marketing, Facebook, Lead Generation

INFOGRAPHIC: Marketing Automation Statistics

Posted on Wed,Oct 19, 2011 @ 10:00 AM

From Focus Inc., here's an infographic of trends and data about the marketing automation industry.

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Tags: B2B Marketing, Marketing Automation, Infographic, marketing automation software

INFOGRAPHIC: Business vs. Consumer Behavior on Social Media

Posted on Mon,Oct 17, 2011 @ 10:00 AM

Marketing to consumers is not the same as marketing to businesses, and that truth extends to social media. From Zoomerang, here's an infographic that compares social media use by and between consumers and small & medium businesses.

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Tags: B2B Internet Marketing, Social Media Marketing, B2B Marketing, Marketing Strategy, Infographic

B2B Mobile Marketing Mistakes

Posted on Tue,Sep 20, 2011 @ 10:00 AM

Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. And yet business to business marketers have been slow to move into mobile marketing. From the Hubspot Blog, here is advice for B2B marketers intent on developing a mobile strategy on mistakes to avoid.

Reliance on PC-based Website
Design a mobile optimized website as well. Incorporate the unique features of mobile devices (e.g. camera, text messaging) into a B2B campaign.

Misunderstanding the Personalization of Mobile
Mobile devices are always on, at hand and rarely shared. Text messaging can reinforce a personal relationship and increase loyalty.

Treating Mobile Users Like PC Users
Mobile users prefer short messages which allow for short responses.

Ignoring the Limitations of Mobile Devices
Mobile B2B campaigns should not require/include extensive typing. printing or large downloads.

Failing to Collect Additional Data Via a Mobile Campaign
More information about your customer is always better, and mobile campaigns are a chance to collect new, detailed customer information.

Failing to Optimize for Different Mobile Devices
The mobile web is far less homogeneous than the PC web. Test to make sure your mobile website works on any devices.

Failing to Utilize Social Media
Utilize multiple marketing channels, including Facebook, Twitter and blog posts.

Failing to Take Advantage of the Instantaneous Nature of Mobile
Design marketing campaigns that are area and time specific, and/or incentive based.

Failing to Use Your Website and Promotions to Attract Mobile Clients
Most B2B clients still regularly use their PCs when in the office. Get them in the habit of communications via both mobile and PC.

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Tags: B2B Marketing, Marketing Strategy, Mobile Marketing

Video: Custom Content Marketing

Posted on Tue,Aug 02, 2011 @ 10:00 AM

From NetWorld Custom Media, here's a short video about how to tell your company's story with unique content.

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Tags: B2B Marketing, Marketing Strategy, Content Marketing

INFOGRAPHIC: B2B Marketing Guide

Posted on Mon,Aug 01, 2011 @ 10:00 AM

From KISSmetrics, here's an infographic based on a survey of over 600 B2B marketing professionals about their marketing strategy for 2011.

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Tags: B2B Internet Marketing, B2B Marketing, Marketing Strategy, Infographic

INFOGRAPHIC: B2B Lead Nurturing Guide

Posted on Wed,Jul 20, 2011 @ 10:00 AM

From the Evidence Based Marketing Blog, here's an infographic that shows how to go from B2B lead to close in 60 days.

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Tags: B2B Lead Generation, B2B Marketing, Lead Nurturing, Infographic

Top Tactics in B2B Inbound Marketing

Posted on Tue,Mar 15, 2011 @ 10:00 AM

Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report.

There is no one-size-fits-all solution, but certain tactics are commonly reported as effective.

Search Engine Optimization (SEO)
Most effective tactic: On-page content optimization
  • Vital to an inbound strategy. Research keywords and create content around them.
Social Media Marketing
Most effective tactic: Blogging
  • Blogging is the most effective B2B social marketing tactic, if you stick with it. Ties directly to SEO.
Website Optimization and Design
Most effective tactic: Using unique landing pages for campaigns
Second-most effective tactic: Optimizing design and content for conversions
  • Visitors need to take action when they arrive at your site, otherwise the traffic is wasted. Landing pages put your traffic to use.
Pay-per-click Advertising
Most effective tactic: Creating highly-targeted ad groups
Second most-effective tactic: A/B testing landing page content
  • Again, use landing pages to convert traffic.
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Tags: Social Media Marketing, Inbound Marketing, B2B Marketing, Blogs

Survey Shows Social Media Spreading to B2B Companies

Posted on Fri,Mar 11, 2011 @ 09:00 AM

Marketers have been enthused about Facebook and Twitter for several years, yet B2B clients have been slow to use social media as a serious marketing tool. Many corporations still forbid social media participation and block social media site access from their employees. These companies are failing to see the value of giving their customers new ways to connect with them.

That may be changing though. A recent survey of over 700 brand marketers and business execs at the Pivot Conference indicates that these companies are starting to get social-savvy. The survey suggests 2011 will bring a greater investment in time, money and resources to excel in social media.

B2B companies have the most to gain from social media. Tapping into the collective wisdom of industry peers is smart business. Effective social media tactics can launch a product, build a brand, increase trade show attendance, build thought leadership, and get sales leads.

Highlights from the survey:
  • 90% said their marketing department was currently involved in social media
  • 75% plan to increase usage of social media in 2011
  • 61% plan to increase use of micro-blogging sites like Twitter
  • 66% believe social media impacts a company brand
  • 73% report success implementing a social media program
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Tags: Social Media Marketing, B2B Marketing

Revenue Performance Management

Posted on Tue,Mar 08, 2011 @ 09:00 AM

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management is a free webinar from the B2B Lead Roundtable that explains how companies are using revenue performance management to achieve competitive differentiation.

The Evolution from Demand Generation to Revenue Performance Management from B2B Lead Roundtable on Vimeo.

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Tags: B2B Lead Generation, B2B Marketing, Lead Management, Marketing Automation, Marketing Strategy

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