Top Tactics in B2B Inbound Marketing

Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report.



There is no one-size-fits-all solution, but certain tactics are commonly reported as effective.

Search Engine Optimization (SEO)
Most effective tactic: On-page content optimization

• Vital to an inbound strategy. Research keywords and create content around them.

Social Media Marketing
Most effective tactic: Blogging

• Blogging is the most effective B2B social marketing tactic, if you stick with it. Ties directly to SEO.

Website Optimization and Design
Most effective tactic: Using unique landing pages for campaigns
Second-most effective tactic: Optimizing design and content for conversions

• Visitors need to take action when they arrive at your site, otherwise the traffic is wasted. Landing pages put your traffic to use.

Pay-per-click Advertising
Most effective tactic: Creating highly-targeted ad groups
Second most-effective tactic: A/B testing landing page content

• Again, use landing pages to convert traffic.

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