Inbound Marketing ROI Statistics

Posted by Thu,Mar 21, 2013 @ 10:00 AM

 

Hubspot and MIT studied data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company's marketing strategy to answer questions about the return on investment from inbound marketing. Here are some of the most salient statistics from their findings.

  1. 92% of Companies Using Inbound Marketing Increase Their Traffic
    • 40% increased traffic by at least 75%
  2. 85% of Companies Using Inbound Marketing Increase Traffic within 7 Months
    • 17% increased traffic in less than 1 month
    • 48% increased traffic within 2-4 months
  3. Blogging Is the Top Factor Attributed as the Reason for Traffic Increase
    • SEO was the #2 method for traffic increase
  4. 93% of Companies Using Inbound Marketing Increase Their Lead Generation
    • 56% increased lead generation by at least 50%
  5. 84% of Companies Using Inbound Marketing Increase Their Leads within 7 Months
    • 20% increased leads in less than 1 month
    • 46% increased leads within 2-4 months
  6. Landing Pages and Calls to Action Are the Top Factors Attributed as the Reason for Lead Increase
    • Blogging was the #2 method for lead increase
  7. 42% of Companies Using Inbound Marketing Increase Their Lead-to-Sale Conversion Rate
  8. 50% of Companies Using Inbound Marketing Increase Sales within 7 Months
  9. Landing Pages and Calls to Action Are the Top Factors Attributed as the Reason for Sales Increase

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Tags: Inbound Marketing, ROI

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