INFOGRAPHIC: Getting to the ROI of Social Media

Posted on Mon,May 28, 2012 @ 10:00 AM


Social media marketing has become a more and more popular marketing channel for small businesses. So far, traffic, leads, and conversion rates have been the only measurable ROI of social media. From Pagemodo, here's an infographic that shows it is possible to tie an actual dollar amount to the progress of a social media campaign.



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Tags: Social Media Marketing, Infographic, ROI, small business marketing

INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

Posted on Mon,Apr 23, 2012 @ 10:00 AM


From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it.
  1. Use Analytics and Metrics
  2. ROI for Targeted Advertising
  3. Loyalty Programs
  4. Segmentation
  5. Invest in Mobile Tactics
  6. Build Relationships with Customers
  7. Localization
  8. Socialize Your Site
  9. Manage Your Reputation
  10. Gamification


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Tags: Metrics, Sales 2.0, Mobile Marketing, Local Business Marketing, ROI, Gamification

INFOGRAPHIC: Content Marketing ROI

Posted on Wed,Apr 04, 2012 @ 10:00 AM


From SIGMA Marketing Group, here's an infographic based on a report from Econsultancy titled "2012 B2B Content Marketing Best Practices Report". It highlights the metrics that content marketers follow when measuring success.



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Tags: B2B Marketing, Metrics, Content Marketing, Infographic, ROI, Lead Generation

VIDEO: Social Media ROI

Posted on Tue,Feb 21, 2012 @ 10:00 AM


From MDG Advertising, here's a video about how to the effectiveness of social media is being measured.



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Tags: Social Media Marketing, Metrics, Video, ROI

Getting More ROI from Your Blog

Posted on Tue,Jan 17, 2012 @ 10:00 AM


Hubspot has a list of ways that you can benefit more from your blog's content marketing efforts. See the original article for more details.

  1. Include internal links with relevant phrases.
  2. Insert calls-to-action.
  3. Optimize your title.
  4. Ensure you're using header tags within the content.
  5. Format content for readability.
  6. Insert research and data points.
  7. Add tweet links to interesting data.
  8. Include social sharing buttons.
  9. Include social subscription buttons.
  10. Tag your posts.
  11. Categorize and archive content by topic, not date.
  12. Write meta data.
  13. Proof for grammar, spelling, and wordiness.
  14. Insert optimized images.
  15. Include an author byline.
  16. Optimize your URL architecture.

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Tags: Content Marketing, Blogs, ROI

INFOGRAPHIC: Social Media ROI

Posted on Mon,Oct 10, 2011 @ 10:00 AM


From MutualMind, here's another infographic about ways to look at the return on investment for social media campaigns.



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See Also:
Measuring the ROI of a Social Strategy

Measuring the ROI of Social Media
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Tags: Social Media Marketing, Metrics, Social Media, Infographic, ROI

INFOGRAPHIC: Measuring the ROI of Social Media

Posted on Fri,Sep 16, 2011 @ 10:00 AM


From MDG Advertising, here's an infographic about the metrics that indicate whether the resources devoted to social media marketing are being effectively used.



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Tags: Social Media Marketing, Metrics, Infographic, ROI

INFOGRAPHIC: Measuring the ROI of a Social Strategy

Posted on Wed,Aug 17, 2011 @ 10:00 AM


From ElisaDBI, here's an infographic guide for measuring the results of your social media strategy.



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Tags: Social Media Marketing, Marketing Strategy, Metrics, Infographic, ROI

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