INFOGRAPHIC: Small Business ROI in Social Media

Posted on Wed,Jun 12, 2013 @ 10:00 AM

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Tags: Social Media Marketing, Infographic, ROI, small business marketing

Inbound Marketing ROI Statistics

Posted on Thu,Mar 21, 2013 @ 10:00 AM

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Tags: Inbound Marketing, ROI

A Calculator of the Value of Social Media Followers

Posted on Thu,Dec 20, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Metrics, ROI

VIDEO: Social Media's Multiplier Effect

Posted on Tue,Dec 04, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Video, Word of Mouth Marketing, ROI

Why Measuring Social Media ROI Is Difficult

Posted on Thu,Nov 15, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Metrics, ROI

INFOGRAPHIC: Social Media ROI Myths

Posted on Wed,Nov 07, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Infographic, ROI

INFOGRAPHIC: Pay Per Click (PPC) Optimization

Posted on Wed,Sep 26, 2012 @ 10:00 AM

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Tags: PPC, Marketing Strategy, Advertising, ROI, Call to Action

INFOGRAPHIC: Measuring Conversions with Attribution Modeling

Posted on Fri,Sep 14, 2012 @ 10:00 AM


Attribution modeling is a way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. Different models can be used to measure ROI depending on specific business needs and marketing strategies. From Slingshot SEO, here's an infographic that provides an overview of some of the different attribution models commonly used by inbound marketers.



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Tags: Inbound Marketing, Conversion Testing, ROI, Conversions, Attribution Modeling

INFOGRAPHIC: Calculating Social Media ROI

Posted on Mon,Jul 16, 2012 @ 10:00 AM


Ignite Social Media has created a method for calculating the return on investment for social media called the purchase equivalency calculator. The method doesn't purport to show a connection between social and sales. Instead, it's a way to compare social media marketing to investment in traditional online advertising. Here's an infographic describing the calculations.

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Tags: Social Media Marketing, Infographic, ROI

INFOGRAPHIC: ROI for Twitter and Facebook

Posted on Mon,Jul 09, 2012 @ 10:00 AM


From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook.



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Tags: Social Media Marketing, Twitter, Facebook, Metrics, Infographic, ROI

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